Personal Accessories in Turkey

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in Turkey?
  • Which are the leading brands in Personal Accessories in Turkey?
  • How significant is tourism in determining sales and demand for Personal Accessories in Turkey?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in Turkey?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?
Download Table of Contents

Personal Accessories in Turkey

Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bags and Luggage in Turkey

KEY DATA FINDINGS

Healthy volume growth in 2022 driven by return of tourists
Local brands benefit from weakness of Turkish lira
E-commerce continues to grow at pace
Second-hand market a threat to value sales
Online value sales continue to grow over forecast period
Younger generation look for a greener positioning
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027

Jewellery in Turkey

KEY DATA FINDINGS

Healthy volume growth in 2022 in spite of spiralling inflation
Status quo remains in 2022
Costume jewellery registers higher growth as limitations imposed on credit cards spend
Moderate growth over forecast period
E-commerce continues to grow at pace
Less seasonal trends expected as consumers increasingly price sensitive
Table 24 Sales of Jewellery by Category: Volume 2017-2022
Table 25 Sales of Jewellery by Category: Value 2017-2022
Table 26 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 27 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 28 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 29 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 30 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 31 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 32 NBO Company Shares of Jewellery: % Value 2018-2022
Table 33 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 34 Distribution of Jewellery by Format: % Value 2017-2022
Table 35 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 36 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027

Traditional and Connected Watches in Turkey

KEY DATA FINDINGS

Moderate volume growth in 2022 as spiralling inflation dampens sales
Saat ve Saat consolidates its number one ranking with acquisition of Günsal Saat
More focus on environmentally-friendly products
Healthy growth over forecast period
Apple Watch becomes leading brand over forecast period
E-commerce continues to grow at pace
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 40 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 43 Sales of Traditional Watches by Type: Volume 2017-2022
Table 44 Sales of Traditional Watches by Type: Value 2017-2022
Table 45 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 46 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 47 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 48 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 51 Sales of Connected Watches by Type: Volume 2017-2022
Table 52 Sales of Connected Watches by Type: Value 2017-2022
Table 53 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 54 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 55 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 56 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 57 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 58 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 59 Distribution of Traditional Watches: % Value 2017-2022
Table 60 Distribution of Connected Watches: % Value 2017-2022
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 66 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 67 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 68 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 69 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 70 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 71 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 72 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027

Writing Instruments in Turkey

KEY DATA FINDINGS

Muted volume growth in 2022 as spiralling inflation dampens sales
Adel Kalemcilik maintains lead but private label gains some value share
Increasing use of technology, particularly in educational settings, dampens volume demand
Moderate growth over forecast period
E-commerce set to gain value share in writing instruments
Supermarkets and hypermarkets gain value share
Table 73 Sales of Writing Instruments by Category: Volume 2017-2022
Table 74 Sales of Writing Instruments by Category: Value 2017-2022
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 76 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 78 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 79 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 81 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Personal Accessories

      • Backpacks
      • Business Bags
      • Crossbody Bags
      • Duffel Bags
        • Non-Luxury Handbags
        • Luxury Handbags
      • Wallet and Coin Pouches
      • Other Small Bags
    • Luggage
    • Costume Jewellery
    • Fine Jewellery
          • Basic Mechanical Watches
          • Mid Mechanical Watches
          • High Mechanical Watches
          • Basic Quartz Analogue Watches
          • Mid Quartz Analogue Watches
          • High Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Mid Quartz Digital Watches
          • High Quartz Digital Watches
          • Basic Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Basic Mechanical Watches
          • Mid Quartz Analogue Watches
          • Mid Quartz Digital Watches
          • Mid Mechanical Watches
          • High Quartz Analogue Watches
          • High Quartz Digital Watches
          • High Mechanical Watches
          • Basic Activity Watch (Analogue)
          • Mid Activity Watch (Analogue)
          • High Activity Watch (Analogue)
          • Basic Activity Watch (Digital)
          • Mid Activity Watch (Digital)
          • High Activity Watch (Digital)
          • Basic Smart Wearables
          • Mid Smart Wearables
          • High Smart Wearables
    • Colouring
    • Markers and Highlighters
      • Graphite Pencils
      • Mechanical Pencils
      • Ball Point Pens
      • Fountain Pens
      • Roller Ball Pens
      • Pen Inkwells and Refills
      • Pencil Lead Refills
      • Other Writing Accessories

Personal Accessories

Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.

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This report originates from Passport, our Personal Accessories research and analysis database.

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