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Country Report

Personal Accessories in

Personal Accessories in Turkey

38 pages, Jul 2018

US$1,210

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Executive Summary

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Personal accessories returns to growth

Personal accessories recorded healthy growth in 2018 due to increased fashion consciousness among Turkish consumers and the construction of new luxury shopping centres, despite a number of political and economic difficulties. Turkish women began to collect a range of handbags for use on different occasions towards to the end of review period and typically owned a range of watches for use on occasions such as sports, business and for weekends and replacing them regularly as fashion trends changed.

Growth in omni-channel approach

Turkey’s large young population further fuelled consumers' aspirational attitudes over the review period. The focus on younger consumers encouraged personal accessories brands to use social media, such as Facebook and Twitter.

Turkish government supports local production

Personal accessories remained a fragmented market in 2018, with a large number of both domestic and multinational players looking for ways to increase their shares. The continuation of the anti-dumping duty, a protectionist tariff which the Turkish government imposed on imports of pencils, supported local production.

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Specialist retail channels as the main distribution channel in Turkey are highly fragmented and consist of both large chains and smaller independent retailers. Chains focused on price lead to significant declines in unit prices, while independent retailers remain more committed to quality, focusing on the middle and high end.

Positive outlook for personal accessories

Constant value sales of personal accessories are expected to increase over the forecast period due to growing fashion consciousness among the majority of Turkish consumers. More women in the workplace with economic freedom will also likely have a positive impact on sales.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Personal Accessories in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Turkey?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Turkey

EXECUTIVE SUMMARY

Personal accessories returns to growth

Growth in omni-channel approach

Turkish government supports local production

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Positive outlook for personal accessories

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bags and Luggage in Turkey

HEADLINES

PROSPECTS

Bags and luggage set to grow

Affordable luxury bags and luggage increasingly popular

The influence of apparel brands expected to increase within bags and luggage

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

Domestic bag brands continue to lead

Sales of counterfeit branded bags and luggage remain a major cause for concern

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Turkey

HEADLINES

PROSPECTS

Retail value sales of jewellery to stagnate at constant 2018 prices over the forecast period

Costume jewellery to record the strongest constant retail value growth

“Multiple jewellery” trend

COMPETITIVE LANDSCAPE

Atasay Kuyumculuk leads jewellery

Domestic fine jewellery brands outperform international players

Multinational producers continue to compete for sales in costume jewellery

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Turkey

HEADLINES

PROSPECTS

Watches expected to maintain strong growth

Demand for mechanical watches to increase

Smart watches do not effect sales of watches

COMPETITIVE LANDSCAPE

Watches characterised by global producers, mostly distributed by local companies

Free-floating Swiss franc results in tighter profit margins

Advertising of watches

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Turkey

HEADLINES

PROSPECTS

Writing instruments set for weak constant value growth

Mechanical pencils to record the strongest constant value growth

Institutional sales of writing instruments play a significant role

COMPETITIVE LANDSCAPE

International brands lead

Stationers/office supply stores the leading channel

Strong growth in the use of electronic devices the major treat

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Personal accessories returns to growth

Growth in omni-channel approach

Turkish government supports local production

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Positive outlook for personal accessories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Turkey

EXECUTIVE SUMMARY

Personal accessories returns to growth

Growth in omni-channel approach

Turkish government supports local production

Although specialist retail channels account for the majority of sales, internet retailing is a promising channel

Positive outlook for personal accessories

MARKET DATA

SOURCES

Bags and Luggage in Turkey

HEADLINES

PROSPECTS

Bags and luggage set to grow

Affordable luxury bags and luggage increasingly popular

The influence of apparel brands expected to increase within bags and luggage

COMPETITIVE LANDSCAPE

Desa Deri continues to lead bags and luggage in 2017

Domestic bag brands continue to lead

Sales of counterfeit branded bags and luggage remain a major cause for concern

CATEGORY DATA

Jewellery in Turkey

HEADLINES

PROSPECTS

Retail value sales of jewellery to stagnate at constant 2018 prices over the forecast period

Costume jewellery to record the strongest constant retail value growth

“Multiple jewellery” trend

COMPETITIVE LANDSCAPE

Atasay Kuyumculuk leads jewellery

Domestic fine jewellery brands outperform international players

Multinational producers continue to compete for sales in costume jewellery

CATEGORY DATA

Watches in Turkey

HEADLINES

PROSPECTS

Watches expected to maintain strong growth

Demand for mechanical watches to increase

Smart watches do not effect sales of watches

COMPETITIVE LANDSCAPE

Watches characterised by global producers, mostly distributed by local companies

Free-floating Swiss franc results in tighter profit margins

Advertising of watches

CATEGORY DATA

Writing Instruments in Turkey

HEADLINES

PROSPECTS

Writing instruments set for weak constant value growth

Mechanical pencils to record the strongest constant value growth

Institutional sales of writing instruments play a significant role

COMPETITIVE LANDSCAPE

International brands lead

Stationers/office supply stores the leading channel

Strong growth in the use of electronic devices the major treat

CATEGORY DATA

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