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Country Report

Personal Accessories in

Personal Accessories in Turkey

Aug 2020

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on personal accessories

In 2019, the rapid depreciation of the local currency against the US dollar benefited foreign tourists to Turkey, many of whom purchased luxury personal accessories whilst visiting the country, taking advantage of prices up to 25% lower than in their home countries for some brands.

COVID-19 country impact

Even before the country’s first case was announced, the Turkish authorities halted flights from China and Iran and closed its borders with Iran on 12 March. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.

Company response

Personal accessories remained a fragmented market in 2018/2019, with a large number of both domestic and multinational players looking for ways to increase their shares. The continuation of the anti-dumping duty, a protectionist tariff which the Turkish government imposed on imports of pencils, supported local production.

Retailing shift

Specialist retail channels as the main distribution channel in Turkey are highly fragmented and consist of both large chains and smaller independent retailers. Chains focus on offering affordable prices, while independent retailers remain more committed to quality, focusing on the middle and high end.

What next for personal accessories?

Volume sales of personal accessories are expected to continue to grow well throughout the forecast period. The unprecedented real-term price declines witnessed in 2020 are unlikely to be repeated, although few categories will enjoy constant 2020 price rises as manufacturers and retailers continue to compete aggressively for customers amid the economic uncertainties facing Turkey going forward.

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Personal Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Personal Accessories in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Turkey?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Turkey

KEY DATA FINDINGS

2020 IMPACT

While shopping festivals, tourism and social media drive growth in 2019, sales are restricted to locals during the COVID-19 epidemic

Apparel and footwear specialist retailers take share in 2020

Understanding the consumer is key to success

RECOVERY AND OPPORTUNITIES

Volume growth continues in 2020 at the expense of significantly lower prices

Strong volume growth for the forecast period as company and consumer confidence recovers

E-commerce to benefit from greater social distancing going forward

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Turkey

KEY DATA FINDINGS

2020 IMPACT

Government policies influence spending on jewellery at the end of the review period

“Create-your-own” collections popular in 2020

Players follow innovative strategies towards the end of the review period

RECOVERY AND OPPORTUNITIES

Volume sales bounce back in 2020

E-commerce benefits from social distancing

Costume jewellery the priority for consumers going forward

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Turkey

KEY DATA FINDINGS

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Watch sales via e-commerce boom in 2020

Global brands continue to characterise watches in Turkey with innovative marketing

RECOVERY AND OPPORTUNITIES

Modest volume growth in 2020 at the expense of steep price declines

E-commerce performs well during the epidemic

Modest, but accelerating, volume growth for watches over the forecast period

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Turkey

KEY DATA FINDINGS

2020 IMPACT

Consumers continue to switch to branded writing instruments in 2020

Modern grocery retailers benefit from the closure of specialist retailers during the COVID-19 epidemic

Licensing, limited editions and innovation support sales in 2019

RECOVERY AND OPPORTUNITIES

Solid volume growth at the expense of ongoing price declines over the forecast period

Health concerns to continue to encourage consumers to switch away from counterfeits

Stationers/office supply stores to bounce back

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Turkey

KEY DATA FINDINGS

2020 IMPACT

While shopping festivals, tourism and social media drive growth in 2019, sales are restricted to locals during the COVID-19 epidemic

Apparel and footwear specialist retailers take share in 2020

Understanding the consumer is key to success

RECOVERY AND OPPORTUNITIES

Volume growth continues in 2020 at the expense of significantly lower prices

Strong volume growth for the forecast period as company and consumer confidence recovers

E-commerce to benefit from greater social distancing going forward

CATEGORY DATA

Jewellery in Turkey

KEY DATA FINDINGS

2020 IMPACT

Government policies influence spending on jewellery at the end of the review period

“Create-your-own” collections popular in 2020

Players follow innovative strategies towards the end of the review period

RECOVERY AND OPPORTUNITIES

Volume sales bounce back in 2020

E-commerce benefits from social distancing

Costume jewellery the priority for consumers going forward

CATEGORY DATA

Watches in Turkey

KEY DATA FINDINGS

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Watch sales via e-commerce boom in 2020

Global brands continue to characterise watches in Turkey with innovative marketing

RECOVERY AND OPPORTUNITIES

Modest volume growth in 2020 at the expense of steep price declines

E-commerce performs well during the epidemic

Modest, but accelerating, volume growth for watches over the forecast period

CATEGORY DATA

Writing Instruments in Turkey

KEY DATA FINDINGS

2020 IMPACT

Consumers continue to switch to branded writing instruments in 2020

Modern grocery retailers benefit from the closure of specialist retailers during the COVID-19 epidemic

Licensing, limited editions and innovation support sales in 2019

RECOVERY AND OPPORTUNITIES

Solid volume growth at the expense of ongoing price declines over the forecast period

Health concerns to continue to encourage consumers to switch away from counterfeits

Stationers/office supply stores to bounce back

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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