Executive Summary

Aug 2019
Personal accessories experiences continued growth

The personal accessories market has continued to experience strong current value growth in 2019 as consumers continue to become more fashion conscious due to the rising penetration of social media platforms such as Instagram and Facebook, rising disposable incomes, rise in dual incomes in families and easier access to personal accessories through e-commerce platforms. In addition, companies, multi-brand outlets and e-commerce players are adopting different marketing strategies to attract consumers such as deep discounting, annual festive deals, bank cashback schemes, loyalty programmes, etc.

Stringent regulatory environment results in business interruptions

The regulatory environment in the country has gradually become more rigorous with the government taking a strict stance on certain policies. In the latest Union Budget presented by the newly elected government, the import duty on gold was increased to 12.

Fragmentation prevails in the personal accessories space

Personal accessories is one of the highly fragmented markets in the country with the value share of “others” continuing to dominate in 2018. Products such as jewellery have had a cultural importance in the country with several domestic players and even a large unorganised market.

Companies are continuing to build stronger presence on digital platforms

Traditionally, physical retail outlets have had strong dominance in terms of distribution. However, there has been a steady shift here.

Mixed growth projected in personal accessories

Personal accessories have been recording strong growth numbers in the past few years. However, in the upcoming years, it is projected that the growth would be mixed as certain categories such as fine jewellery, which is among the largest globally, is facing a tough stance from financial institutions who are unwilling to offer credit to jewellers due to the recent Nirav Modi scam.

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Personal Accessories in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Personal Accessories in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of luggage, backpacks and sports bags impacted by tourism flows?
  • Are sales of real jewellery catching up on costume jewellery in India?
  • Is mechanical, quartz digital or quartz analogue driving sales of watches in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

Personal Accessories in India

EXECUTIVE SUMMARY

Personal accessories experiences continued growth
Stringent regulatory environment results in business interruptions
Fragmentation prevails in the personal accessories space
Companies are continuing to build stronger presence on digital platforms
Mixed growth projected in personal accessories

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in India

HEADLINES

PROSPECTS

Personalisation of bags and luggage to drive category sales
Potential exists for smart luggage with growing tech-savvy consumers
Growth in travel rates to positively impact the category

COMPETITIVE ENVIRONMENT

VIP Industries Limited remained the leading company with strong portfolio of bags and luggage brands
Samsonite South Asia Pvt Ltd’s American Tourister remained the leading brand in the category

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in India

HEADLINES

PROSPECTS

Banks’ tough stance in granting credits has adversely impacted jewellery industry
Men’s jewellery a growing space for players
Demand for platinum jewellery on the rise

COMPETITIVE ENVIRONMENT

Titan Co Ltd leads jewellery through expansion initiatives
Indian jewellery category continues to be dominated by domestic players

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019

Watches in India

HEADLINES

PROSPECTS

3D printing in watches to change the manufacturing process
New subcategory in the form of premium pre-owned watches to gain importance
Watch makers are looking to ride on the smart watch/wearables trend impacting demand for traditional watches

COMPETITIVE ENVIRONMENT

Titan Co Ltd through its re-crafting strategy for watches retains leadership spot
Swedish watch maker Daniel Wellington launched in India

CATEGORY DATA

Table 35 Sales of Watches by Category: Volume 2014-2019
Table 36 Sales of Watches by Category: Value 2014-2019
Table 37 Sales of Watches by Category: % Volume Growth 2014-2019
Table 38 Sales of Watches by Category: % Value Growth 2014-2019
Table 39 Sales of Watches by Price Band: Volume 2014-2019
Table 40 Sales of Watches by Price Band: Value 2014-2019
Table 41 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 42 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 43 NBO Company Shares of Watches: % Value 2014-2018
Table 44 LBN Brand Shares of Watches: % Value 2015-2018
Table 45 Distribution of Watches by Format: % Value 2014-2019
Table 46 Forecast Sales of Watches by Category: Volume 2019-2024
Table 47 Forecast Sales of Watches by Category: Value 2019-2024
Table 48 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 51 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 52 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in India

HEADLINES

PROSPECTS

Premiumisation in writing instruments is aiding growth
Indian companies continue to enter into strategic partnerships with foreign players
Increasing penetration of tech gadgets and services continues to act as a challenge

COMPETITIVE ENVIRONMENT

Hindustan Pencils retains its leadership position in writing instruments
BIC Cello India Pvt Ltd continues with its expansion plans in India

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2014-2019
Table 55 Sales of Writing Instruments by Category: Value 2014-2019
Table 56 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 57 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 59 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 60 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 61 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 62 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024