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Country Report

Personal Accessories in

Personal Accessories in Romania

Aug 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

The COVID-19 outbreak led to a reduction in personal accessories sales, across all categories, in 2020, as the Romanian government implemented quarantine and social distancing measures to contain the pandemic. If the pandemic is contained in the second half of 2020, the personal accessories market is expected to see growth over the rest of the forecast period.

COVID-19 country impact

On 8 March, flights between Romania and Italy were suspended, followed by the closure of all schools on 11 March and a state of emergency being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closing down, but grocery retailers, pharmacies and pet shops stayed open, albeit with social distancing measures in place.

Company response

Personal accessories has a highly fragmented competitive landscape in most categories. The various personal accessories types come from multiple manufacturers, including well-known multinationals such as Cie Financière Richemont, LVMH Moët Hennessy Louis Vuitton or H&M Hennes & Mauritz, local players such as Credit Gold & GF 2003 (Teilor) as well as Asian companies, which are particularly strong in the economy segment with unbranded products.

Retailing shift

In 2020, personal accessories was strongly affected by the COVID-19 restrictions in Romania. Starting in March, all non-essential retail outlets were closed, which greatly influenced the availability of personal accessories products and the interest of consumers in buying these products.

What next for personal accessories?

The COVID-19 pandemic is negatively impacting sales of personal accessories mainly due to the forced closure of stores during the lockdown period. Nevertheless, if the pandemic fades in the second half of 2020, the personal accessories market is expected to see a return to growth over the rest of the forecast period.

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Personal Goods Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Personal Accessories in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Romania?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Romania

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Romania

KEY DATA FINDINGS

2020 IMPACT

Luggage sales decline sharply in the face of COVID-19 travel restrictions

COVID-19 highly impacts sales of luxury handbags

RECOVERY AND OPPORTUNITIES

Azad Enterprises’ outstanding performance in 2019

Private label gains ground in luggage

Booming e-commerce sales due to COVID-19

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Romania

KEY DATA FINDINGS

2020 IMPACT

Consumers prefer lower-priced fine jewellery

Gold benefits from strong popularity

RECOVERY AND OPPORTUNITIES

Credit Gold & GF 2003 records an outstanding performance

Internet retailing is booming due to COVID-19

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Romania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 strongly impacts high mechanical watches

Influencers play an important role

Fashion dictates trends in watches

RECOVERY AND OPPORTUNITIES

International brands continue to lead watches

E-commerce is gaining popularity

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Romania

KEY DATA FINDINGS

2020 IMPACT

Beginning of the school year strongly influences the sales of writing instruments

Colouring and markers and highlighters the least-affected products by COVID-19

Fountain pens badly affected by COVID-19

RECOVERY AND OPPORTUNITIES

Private label gains popularity

International players lead writing instruments

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Romania

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Romania

KEY DATA FINDINGS

2020 IMPACT

Luggage sales decline sharply in the face of COVID-19 travel restrictions

COVID-19 highly impacts sales of luxury handbags

RECOVERY AND OPPORTUNITIES

Azad Enterprises’ outstanding performance in 2019

Private label gains ground in luggage

Booming e-commerce sales due to COVID-19

CATEGORY DATA

Jewellery in Romania

KEY DATA FINDINGS

2020 IMPACT

Consumers prefer lower-priced fine jewellery

Gold benefits from strong popularity

RECOVERY AND OPPORTUNITIES

Credit Gold & GF 2003 records an outstanding performance

Internet retailing is booming due to COVID-19

CATEGORY DATA

Watches in Romania

KEY DATA FINDINGS

2020 IMPACT

COVID-19 strongly impacts high mechanical watches

Influencers play an important role

Fashion dictates trends in watches

RECOVERY AND OPPORTUNITIES

International brands continue to lead watches

E-commerce is gaining popularity

CATEGORY DATA

Writing Instruments in Romania

KEY DATA FINDINGS

2020 IMPACT

Beginning of the school year strongly influences the sales of writing instruments

Colouring and markers and highlighters the least-affected products by COVID-19

Fountain pens badly affected by COVID-19

RECOVERY AND OPPORTUNITIES

Private label gains popularity

International players lead writing instruments

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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