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Country Report

Personal Accessories in

Personal Accessories in Romania

Jul 2018

US$1,210

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Executive Summary

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Economic improvement supports growth

Romania continues to see solid economic growth in 2018 with disposable income having seen strong growth throughout the review period. This improvement has benefited personal accessories, with an increasingly aspirational and fashion-conscious population spending more on non-essential goods.

Fast fashion influencing personal accessories

The fast-fashion concept is increasingly impacting personal accessories. Consumers are becoming more willing to make fashion-focused purchases, particularly when prices are affordable, with this in turn encouraging more frequent new product development among mass and affordable luxury players.

Tough competitive environment in changing retail landscape

The competitive landscape within personal accessories in Romania remained fragmented in 2017, although it is slowly becoming more consolidated as consumers become more brand aware and due to the growing influence of fast-fashion retailers. Pandora was once again the most dynamic of the leading players in personal accessories in 2017, with its accessibly-priced customisable jewellery proving very popular with Romanian consumers.

Leisure and personal goods specialist retailers on the rise

Leisure and personal goods specialist retailers remains the dominant distribution channel for personal accessories and it continues to gain share, despite the growing competition from internet retailing. The number of outlets present in the jewellery and watch specialist retailers channel saw a significant rise over the review period, in large part due to the rapid expansion of Credit Gold & GF 2003 SRL’s Teilor chain.

Growth to slow in the face of a declining population and falling prices

Personal accessories is expected to continue growing at a modest pace over the forecast period, supported by ongoing growth in the country’s economy and a further rise in disposable income. Nevertheless, volume growth and value growth (at constant 2018 prices) is expected to be slower than that seen over the review period with the country’s population set to shrink.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Personal Accessories in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Romania?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Romania

EXECUTIVE SUMMARY

Economic improvement supports growth

Fast fashion influencing personal accessories

Tough competitive environment in changing retail landscape

Leisure and personal goods specialist retailers on the rise

Growth to slow in the face of a declining population and falling prices

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Romania

HEADLINES

PROSPECTS

Rising incomes drive growth

Business bags benefits from rising employment, fashion and low-cost airlines

Affordable fashion is the focus within handbags

COMPETITIVE LANDSCAPE

Lamonza on the rise

Affordable handbags on the rise as demand for luxury handbags wanes

Counterfeits remain an obstacle

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Romania

HEADLINES

PROSPECTS

Affordability and flexibility of costume jewellery attracts interest of consumers

Fine jewellery influenced by purpose

Prices under pressure as VAT drops and consumers seek out the best deal

COMPETITIVE LANDSCAPE

Pandora continues to see dynamic growth

Fast-fashion brands drive costume jewellery

Jewellery and watch specialist retailers flourish thanks to improving economy

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Romania

HEADLINES

PROSPECTS

Rising incomes driving interest although smartwatches poses a threat

Fashion conscious consumers drawn in by well-known brands

Internet retailing constrained by concerns over counterfeits

COMPETITIVE LANDSCAPE

Swatch Group leads with its Omega brand driving growth

LVMH benefits from collectability of watches

International brands dominate

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Romania

HEADLINES

PROSPECTS

Colouring thrives in developing economy

Consumers trade up to added-value ball point pens

Electronic devices and shrinking population pose a threat

COMPETITIVE LANDSCAPE

Herlitz retains lead

Faber-Castell and Paper Mate benefit from wide ranges of innovative products

Price continues to influence distribution

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Economic improvement supports growth

Fast fashion influencing personal accessories

Tough competitive environment in changing retail landscape

Leisure and personal goods specialist retailers on the rise

Growth to slow in the face of a declining population and falling prices

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in Romania

EXECUTIVE SUMMARY

Economic improvement supports growth

Fast fashion influencing personal accessories

Tough competitive environment in changing retail landscape

Leisure and personal goods specialist retailers on the rise

Growth to slow in the face of a declining population and falling prices

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Romania

HEADLINES

PROSPECTS

Rising incomes drive growth

Business bags benefits from rising employment, fashion and low-cost airlines

Affordable fashion is the focus within handbags

COMPETITIVE LANDSCAPE

Lamonza on the rise

Affordable handbags on the rise as demand for luxury handbags wanes

Counterfeits remain an obstacle

CATEGORY DATA

Jewellery in Romania

HEADLINES

PROSPECTS

Affordability and flexibility of costume jewellery attracts interest of consumers

Fine jewellery influenced by purpose

Prices under pressure as VAT drops and consumers seek out the best deal

COMPETITIVE LANDSCAPE

Pandora continues to see dynamic growth

Fast-fashion brands drive costume jewellery

Jewellery and watch specialist retailers flourish thanks to improving economy

CATEGORY DATA

Watches in Romania

HEADLINES

PROSPECTS

Rising incomes driving interest although smartwatches poses a threat

Fashion conscious consumers drawn in by well-known brands

Internet retailing constrained by concerns over counterfeits

COMPETITIVE LANDSCAPE

Swatch Group leads with its Omega brand driving growth

LVMH benefits from collectability of watches

International brands dominate

CATEGORY DATA

Writing Instruments in Romania

HEADLINES

PROSPECTS

Colouring thrives in developing economy

Consumers trade up to added-value ball point pens

Electronic devices and shrinking population pose a threat

COMPETITIVE LANDSCAPE

Herlitz retains lead

Faber-Castell and Paper Mate benefit from wide ranges of innovative products

Price continues to influence distribution

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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