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Country Report

Personal Accessories in

Personal Accessories in the Philippines

Aug 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

Personal accessories sales are expected to decline in 2020 due to the economic impact of the COVID-19 pandemic. Decreasing disposable income, allocation of funds to goods of prime necessity and rising unemployment will be some of the reasons behind the decline in personal accessories.

COVID-19 country impact

For the period between 12 March and 15 May, the government in the Philippines introduced a nationwide lockdown, albeit with some provinces without COVID-19 cases able to operate under differing local community quarantine regulations. The national regulations called for only one person being allowed to leave the home to buy food or medicines between 06.

Company response

Personal accessories in the Philippines remained highly fragmented in 2019, led with small value shares by luxury brand owners such as LVMH Moët Hennessy Louis Vuitton SA and Rolex SA. Many Filipino consumers continue to prefer and are influenced by international brands, despite the growing acceptance among younger generations of locally-produced and artisanal items.

Retailing shift

There most significant change in retail distribution in 2020 will be the major increase in the e-commerce share of retail value sales. This will be most marked in writing instruments, but will also be very visible in watches and bags and luggage.

What next for personal accessories?

The declining 2020 performance due to the economic impact of COVID-19, will be followed by increasing sales annually throughout the rest of the forecast period. Bags and luggage will suffer from the decline in global and local tourism in 2020, before slowly recovering in 2021 and returning to more normal growth rates between 2022 and 2025.

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Personal Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Personal Accessories in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Philippines?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Bags and Luggage in the Philippines

KEY DATA FINDINGS

2020 IMPACT

COVD-19 hits tourism in 2020

Duffel bags and luggage see strong growth in 2019

Louis Vuitton offers affluent consumers greater status when travelling

RECOVERY AND OPPORTUNITIES

No return to positive value growth until 2022

E-commerce sees explosive sales and share growth in 2020

Space in malls and department stores

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Consumers divert spending to products seen more as necessities during COVID-19 outbreak in 2020

COVID-19 speeds up the move of brands to ally with social causes

Fast fashion brands in strong positions in costume jewellery

RECOVERY AND OPPORTUNITIES

Positive growth expected from 2021

Switch to e-commerce among the changes to the way businesses are operating

Expansion of the target market

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Watches hit hard by COVID-19

Social media a promising new marketing tool; brands look to establish a presence in new malls

Watchmakers looking to widen the consumer audience

RECOVERY AND OPPORTUNITIES

Modest recovery expected from 2021

Booming sales of watches via e-commerce in 2020

Mechanical watchmakers tapping into the digital watch space; classic designs popular in luxury brands

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Writing instruments struggle with closed schools, offices and retail outlets in 2020

Matching writing instruments with lifestyle, as consumers move away from standard colours

More brands are using digital platforms, but traditional marketing is still prioritised

RECOVERY AND OPPORTUNITIES

Gradual recovery in sales of writing instruments from 2021

Ballpoint pens the only writing instrument product to see positive value growth in 2020

Pilot continues to lead writing instruments, Dong-A records strong growth

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Bags and Luggage in the Philippines

KEY DATA FINDINGS

2020 IMPACT

COVD-19 hits tourism in 2020

Duffel bags and luggage see strong growth in 2019

Louis Vuitton offers affluent consumers greater status when travelling

RECOVERY AND OPPORTUNITIES

No return to positive value growth until 2022

E-commerce sees explosive sales and share growth in 2020

Space in malls and department stores

CATEGORY DATA

Jewellery in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Consumers divert spending to products seen more as necessities during COVID-19 outbreak in 2020

COVID-19 speeds up the move of brands to ally with social causes

Fast fashion brands in strong positions in costume jewellery

RECOVERY AND OPPORTUNITIES

Positive growth expected from 2021

Switch to e-commerce among the changes to the way businesses are operating

Expansion of the target market

CATEGORY DATA

Watches in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Watches hit hard by COVID-19

Social media a promising new marketing tool; brands look to establish a presence in new malls

Watchmakers looking to widen the consumer audience

RECOVERY AND OPPORTUNITIES

Modest recovery expected from 2021

Booming sales of watches via e-commerce in 2020

Mechanical watchmakers tapping into the digital watch space; classic designs popular in luxury brands

CATEGORY DATA

Writing Instruments in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Writing instruments struggle with closed schools, offices and retail outlets in 2020

Matching writing instruments with lifestyle, as consumers move away from standard colours

More brands are using digital platforms, but traditional marketing is still prioritised

RECOVERY AND OPPORTUNITIES

Gradual recovery in sales of writing instruments from 2021

Ballpoint pens the only writing instrument product to see positive value growth in 2020

Pilot continues to lead writing instruments, Dong-A records strong growth

CATEGORY DATA

Why buy this report?

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