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Personal Accessories in the Philippines

July 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in Philippines?
  • Which are the leading brands in Personal Accessories in Philippines?
  • How significant is tourism in determining sales and demand for Personal Accessories in Philippines?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in Philippines?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in the Philippines

EXECUTIVE SUMMARY

Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2016-2021 Table 2 Sales of Personal Accessories by Category: Value 2016-2021 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Bags and Luggage in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Return to growth for bags and luggage though sales continue to be hindered by ongoing restrictions
Industry players engage in discounting campaigns to boost sales and consumer interest
E-commerce proves a godsend for bricks and mortar retailers as consumers move online due to the closure of non-essential stores

PROSPECTS AND OPPORTUNITIES

Recovery in 2021 as society tentatively begins to open and restrictions are lifted
Ongoing popularity of e-commerce as the pandemic creates new shopping habits
Launch and reopening of flagship stores appeal to consumers eager to resume pre-pandemic habits after many months of restrictions

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021 Table 13 Sales of Bags and Luggage by Category: Value 2016-2021 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021 Table 16 Sales of Luggage by Type: % Value 2016-2021 Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020 Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026

Jewellery in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound for jewellery in 2021 though ongoing restrictions remain problematic as are diminished disposable incomes
Slight easing of restrictions, the resumption of scaled down celebrations and the confidence gained in buying online help to provide a boost to jewellery sales in 2021
Growing perception of jewellery as a financial asset that can be sold during times of crisis benefits jewellery sales

PROSPECTS AND OPPORTUNITIES

Strong rebound for jewellery especially fine jewellery in 2021 and 2022 after which growth begins to moderate
Businesses alter the way they operate, including a switch to e-commerce, especially for costume jewellery
Delayed product launches given the go-ahead as consumers seek to commemorate special occasions and boost their morale

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2016-2021 Table 25 Sales of Jewellery by Category: Value 2016-2021 Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021 Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021 Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021 Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021 Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021 Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021 Table 32 NBO Company Shares of Jewellery: % Value 2016-2020 Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020 Table 34 Distribution of Jewellery by Format: % Value 2016-2021 Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026 Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026

Watches in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound for watches as society slowly reopens although the category faces stiff competition from smart wearables
Industry players focus their marketing on local consumers looking to spend savings built up during the pandemic on watches, with a heavy emphasis on social media
Booming sales of watches via e-commerce due to ongoing government movement restrictions in 2021

PROSPECTS AND OPPORTUNITIES

Industry players seek to diversify their consumer groups
Digital watches pose greater competition to low-end timepieces as established producers of watches enter smartwatches
Industry adopts localised marketing strategies until the pandemic recedes globally, with further investment in e-commerce infrastructure likely

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2016-2021 Table 40 Sales of Watches by Category: Value 2016-2021 Table 41 Sales of Watches by Category: % Volume Growth 2016-2021 Table 42 Sales of Watches by Category: % Value Growth 2016-2021 Table 43 Sales of Watches by Price Band: Volume 2016-2021 Table 44 Sales of Watches by Price Band: Value 2016-2021 Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 47 NBO Company Shares of Watches: % Value 2016-2020 Table 48 LBN Brand Shares of Watches: % Value 2017-2020 Table 49 Distribution of Watches by Format: % Value 2016-2021 Table 50 Forecast Sales of Watches by Category: Volume 2021-2026 Table 51 Forecast Sales of Watches by Category: Value 2021-2026 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Writing Instruments in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong growth in pencils as children and employees adapt to online classes and working from home, preferring products that offer greater flexibility than pens
Industry players switch to digital marketing to attract those undergoing home schooling and working from home
Return of some university students and some office workers in 2021 aids category recovery while industry players diversify to ensure their survival

PROSPECTS AND OPPORTUNITIES

Category rebounds as the virus recedes and life resumes some normality over the forecast period
Brand and channel diversification as brands target wider audiences and seek to safeguard themselves from future shocks
Pilot maintains lead in writing instruments over the forecast period with all players likely to focus on environmental friendliness

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2016-2021 Table 55 Sales of Writing Instruments by Category: Value 2016-2021 Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Personal Accessories research and analysis database.

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