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Learn moreSep 2020
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The personal accessories industry is very sensitive to economic downturns and specific factors that negatively affect consumer purchasing power and confidence. This generally results in decreasing demand, changing preferences and spending shifting to more essential categories.
There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
The economic and social problems caused by the COVID-19 outbreak in 2020 have created unexpected obstacles in the competitive environment, including significantly reduced demand among customers, low levels of store traffic and financial constraints for industry players. When the market returns to normal, we could therefore see a different landscape, potentially with a smaller number of brands and different consumer habits and preferences.
The COVID-19 outbreak has been having a major impact on the distribution channels across the industry in 2020. E-commerce had already been a growing channel in recent years, although, due to the specificities of the different personal accessories categories, it was not necessarily the most popular way of making purchases of these products in Sweden.
Personal accessories as a whole is expected to record a strong downturn in 2020, as many product categories in this industry are considered as non-essential consumer goods, meaning that they have high levels of sensitivity to economic shocks. The performances across the various areas of personal accessories will therefore be affected to varying degrees over the forecast period, depending on the characteristics of the specific category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Accessories industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free:
The Personal Accessories in Sweden market research report includes:
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This industry report originates from Passport, our personal goods market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.