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Country Report

Personal Accessories in

Personal Accessories in Sweden

Sep 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

The personal accessories industry is very sensitive to economic downturns and specific factors that negatively affect consumer purchasing power and confidence. This generally results in decreasing demand, changing preferences and spending shifting to more essential categories.

COVID-19 country impact

There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.

Company response

The economic and social problems caused by the COVID-19 outbreak in 2020 have created unexpected obstacles in the competitive environment, including significantly reduced demand among customers, low levels of store traffic and financial constraints for industry players. When the market returns to normal, we could therefore see a different landscape, potentially with a smaller number of brands and different consumer habits and preferences.

Retailing shift

The COVID-19 outbreak has been having a major impact on the distribution channels across the industry in 2020. E-commerce had already been a growing channel in recent years, although, due to the specificities of the different personal accessories categories, it was not necessarily the most popular way of making purchases of these products in Sweden.

What next for personal accessories?

Personal accessories as a whole is expected to record a strong downturn in 2020, as many product categories in this industry are considered as non-essential consumer goods, meaning that they have high levels of sensitivity to economic shocks. The performances across the various areas of personal accessories will therefore be affected to varying degrees over the forecast period, depending on the characteristics of the specific category.

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Personal Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Personal Accessories in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Sweden?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Sweden

KEY DATA FINDINGS

2020 IMPACT

Bags and luggage experiencing significant losses in 2020

Other small bags growth impacted by fashion comeback of the belt bag

Trend of shaming people who spend lots on fashionable consumer goods

RECOVERY AND OPPORTUNITIES

Major players face a downturn

Fjällräven the most sustainable fashion brand

Sandqvist bags in a portable real-life exhibition

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Sweden

KEY DATA FINDINGS

2020 IMPACT

Jewellery plummets in 2020

Rising price of jewellery

Jewellery still seen as a very important type of accessory

RECOVERY AND OPPORTUNITIES

Major players facing obstacles

Susan Szatmary – jewellery designer of the year

Scandinavian minimalism in demand

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Sweden

KEY DATA FINDINGS

2020 IMPACT

Watches performance to follow the downturn in the economy

Lagging online penetration of high-end watches

Industry attractive to new players

RECOVERY AND OPPORTUNITIES

Could TRIWA transform this traditional industry?

Industry players address sustainability concerns

Crowdfunding helps local brands to expand

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Sweden

KEY DATA FINDINGS

2020 IMPACT

Writing instruments not as badly affected by the pandemic

Traditional channels losing share

Digitalisation leads to declining demand

RECOVERY AND OPPORTUNITIES

Leading player Bic Nordic highlights the difficult operating environment

Colouring for adults

Eco-friendly pens launched in Sweden

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Sweden

KEY DATA FINDINGS

2020 IMPACT

Bags and luggage experiencing significant losses in 2020

Other small bags growth impacted by fashion comeback of the belt bag

Trend of shaming people who spend lots on fashionable consumer goods

RECOVERY AND OPPORTUNITIES

Major players face a downturn

Fjällräven the most sustainable fashion brand

Sandqvist bags in a portable real-life exhibition

CATEGORY DATA

Jewellery in Sweden

KEY DATA FINDINGS

2020 IMPACT

Jewellery plummets in 2020

Rising price of jewellery

Jewellery still seen as a very important type of accessory

RECOVERY AND OPPORTUNITIES

Major players facing obstacles

Susan Szatmary – jewellery designer of the year

Scandinavian minimalism in demand

CATEGORY DATA

Watches in Sweden

KEY DATA FINDINGS

2020 IMPACT

Watches performance to follow the downturn in the economy

Lagging online penetration of high-end watches

Industry attractive to new players

RECOVERY AND OPPORTUNITIES

Could TRIWA transform this traditional industry?

Industry players address sustainability concerns

Crowdfunding helps local brands to expand

CATEGORY DATA

Writing Instruments in Sweden

KEY DATA FINDINGS

2020 IMPACT

Writing instruments not as badly affected by the pandemic

Traditional channels losing share

Digitalisation leads to declining demand

RECOVERY AND OPPORTUNITIES

Leading player Bic Nordic highlights the difficult operating environment

Colouring for adults

Eco-friendly pens launched in Sweden

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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