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Country Report

Personal Accessories in

Personal Accessories in Sweden

22 pages, Jul 2018

US$1,210

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Executive Summary

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Interest in personal accessories grows as consumers strive for personalised look

Personal accessories continued to grow during 2018 as Swedish consumers turned towards accessories to personalise their look. One of the drivers of the personalisation trend is the increased focus on appearance, which is being exacerbated by social media.

Personal accessories sales boosted by growing demand for luxury products

Fast fashion sales declined in 2017, with H&M and other players falling on hard times and this trend continuing in 2018. Growth has slowed in basic-to-mid handbags, with fast fashion chains starting to focus more on outlet concepts and unit prices decreasing, thus resulting in higher demand but declining value sales.

Ever changing competitive landscape

Personal accessories are in general heavily influenced by larger brands or companies. The highest concentration of sales share can be found in writing instruments, which is a very mature and declining area with few ground breaking trends or innovations.

Highly developed e-commerce channel reshaping retailing landscape

Internet retailing is changing the perception of stores and how they should be used in conjunction with each other. Increasing awareness of the benefits of internet retailing is forcing stores to change how they operate, with a growing number of players looking to improve their offering in order to not only be seen as a simple shop.

Future trends and economic prospects impact personal accessories

Personal accessories is projected to grow over the forecast period, with sales being boosted by the expected increase in luxury consumption. One of the factors behind increased luxury consumption is growing tourism, enhanced by the weakened local currency, thus making Sweden more attractive for foreigners.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Personal Accessories in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Sweden?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Sweden

EXECUTIVE SUMMARY

Interest in personal accessories grows as consumers strive for personalised look

Personal accessories sales boosted by growing demand for luxury products

Ever changing competitive landscape

Highly developed e-commerce channel reshaping retailing landscape

Future trends and economic prospects impact personal accessories

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Sweden

HEADLINES

PROSPECTS

Fast fashion decline hits basic and mid handbags

Trekking trend and backpacks sales growing more slowly

Affordable luxury and luxury handbags growing in popularity

COMPETITIVE LANDSCAPE

Sport and trekking brands still enjoy large share of sales

Increased competition in basic handbags, while mid and luxury bags perform well

Luggage and travelling

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Sweden

HEADLINES

PROSPECTS

Branded luxury jewellery on the rise

Swedish males becoming more interested in jewellery

Impact of precious metal prices on jewellery

COMPETITIVE LANDSCAPE

Difference in competitive outlook for costume and fine jewellery

Prices fall as competition increases in costume jewellery

Stores remain key to jewellery sales

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Sweden

HEADLINES

PROSPECTS

Daniel Wellington continues to perform well

Wide range of new products launches following success of Daniel Wellington

Timing is everything when it comes to success

COMPETITIVE LANDSCAPE

Swatch Group continues to outperform Daniel Wellington

Swiss watch exports decrease

Growing internet retailing sales

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Sweden

HEADLINES

PROSPECTS

Digitalisation changing consumer preferences

Consumers increasingly seeking quality over quantity

Colouring pens sales negatively impacted by slowing of colouring book trend

COMPETITIVE LANDSCAPE

Brand presence and long term strategic goals

Internet retailing sales continue to grow

School computers to replace pen and paper?

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Interest in personal accessories grows as consumers strive for personalised look

Personal accessories sales boosted by growing demand for luxury products

Ever changing competitive landscape

Highly developed e-commerce channel reshaping retailing landscape

Future trends and economic prospects impact personal accessories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Sweden

EXECUTIVE SUMMARY

Interest in personal accessories grows as consumers strive for personalised look

Personal accessories sales boosted by growing demand for luxury products

Ever changing competitive landscape

Highly developed e-commerce channel reshaping retailing landscape

Future trends and economic prospects impact personal accessories

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Sweden

HEADLINES

PROSPECTS

Fast fashion decline hits basic and mid handbags

Trekking trend and backpacks sales growing more slowly

Affordable luxury and luxury handbags growing in popularity

COMPETITIVE LANDSCAPE

Sport and trekking brands still enjoy large share of sales

Increased competition in basic handbags, while mid and luxury bags perform well

Luggage and travelling

CATEGORY DATA

Jewellery in Sweden

HEADLINES

PROSPECTS

Branded luxury jewellery on the rise

Swedish males becoming more interested in jewellery

Impact of precious metal prices on jewellery

COMPETITIVE LANDSCAPE

Difference in competitive outlook for costume and fine jewellery

Prices fall as competition increases in costume jewellery

Stores remain key to jewellery sales

CATEGORY DATA

Watches in Sweden

HEADLINES

PROSPECTS

Daniel Wellington continues to perform well

Wide range of new products launches following success of Daniel Wellington

Timing is everything when it comes to success

COMPETITIVE LANDSCAPE

Swatch Group continues to outperform Daniel Wellington

Swiss watch exports decrease

Growing internet retailing sales

CATEGORY DATA

Writing Instruments in Sweden

HEADLINES

PROSPECTS

Digitalisation changing consumer preferences

Consumers increasingly seeking quality over quantity

Colouring pens sales negatively impacted by slowing of colouring book trend

COMPETITIVE LANDSCAPE

Brand presence and long term strategic goals

Internet retailing sales continue to grow

School computers to replace pen and paper?

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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