Personal accessories in Australia experienced moderate growth in 2019, with strong growth in bags and luggage, and sluggish growth in writing instruments. This positive growth was mostly due to an improved economy and an influx of tourists, which have driven up the demand for high-end bags, watches, jewellery and writing instruments.
In 2019, the premiumisation trend continued to be prevalent along with exclusivity, which customers, especially millennials, demand when they are purchasing personal accessories. This was not only limited to watches, but was also observed in bags and luggage, jewellery and writing instruments.
The personal accessories industry in Australia remained fragmented in 2018, with multinationals dominating because of the power of their brands. Luxury brands Louis Vuitton and Gucci were strong in bags, although brands such as Samsonite and Country Road are continually innovating to provide quality bags.
Internet retailing became a major channel of distribution for all product categories, especially bags and luggage and jewellery. A big contributor to the growth of internet retailing in jewellery was Lovisa, one of the biggest players in costume jewellery, which launched its e-commerce site in 2018.
Given the positive economic outlook, sales in personal accessories, especially handbags, jewellery and watches, are expected to increase at a higher rate than in the review period. Bags and luggage are expected to increase, with more women buying different types of bags for different occasions, such as cross body bags for casual outings, and other small bags, such as clutches, for a night out.
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Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our personal goods market research database.