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Country Report

Personal Accessories in

Personal Accessories in Australia

38 pages, Jul 2018

US$1,210

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Executive Summary

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Australia’s personal accessories industry continues to post positive value growth in 2018

In 2018, personal accessories in Australia continued to post positive growth, with current value growth on a par with that posted in 2017. Similarly to 2017, bags and luggage saw the strongest growth, driven by the positive performance of key categories such as mid-priced handbags and luggage.

Customisation continues to be a key trend in many personal accessories categories

In 2018, the customisation trend continued to be prevalent across many personal accessories categories. Customisation services are not only prevalent in the bags and luggage category, but also in other categories, such as watches and jewellery.

International brand owners remain dominant in Australia’s personal accessories industry

International brand owners continue to dominate Australia’s personal accessories industry. Aside from Michael Hill Jeweller (Australia) Pty Ltd, which ranks second in the industry, international brand owners hold the remaining four positions in the industry’s top five ranking.

Bricks-and-mortar stores continue to remain relevant in 2018, despite strong growth in internet retailing

Internet retailing has become an increasingly important channel in personal accessories. The channel continues to see an increase in value share in all categories, driven by Australia’s high mobile penetration and the growing number of consumers opting to shop and browse for products on-line.

Australia’s personal accessories industry projected to post positive growth in the forecast period

Over the forecast period, the personal accessories industry is projected to post positive growth, though at a rate slightly slower than that posted over the review period at constant 2018 prices. The industry will continue to be characterised by strong competition, with social media platforms and on-line retailing lowering the barriers to entry for new brands.

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Personal Accessories Sample Report Personal Accessories Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Personal Accessories in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Australia?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Australia

EXECUTIVE SUMMARY

Australia’s personal accessories industry continues to post positive value growth in 2018

Customisation continues to be a key trend in many personal accessories categories

International brand owners remain dominant in Australia’s personal accessories industry

Bricks-and-mortar stores continue to remain relevant in 2018, despite strong growth in internet retailing

Australia’s personal accessories industry projected to post positive growth in the forecast period

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Australia

HEADLINES

PROSPECTS

Bags and luggage projected to post value growth over the forecast period

Luggage projected to see the strongest growth in value sales over the forecast period

Mid-priced handbags continue to see stronger growth than basic and luxury handbags

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd ranks first in bags and luggage

Fast fashion brands continue to expand

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Australia

HEADLINES

PROSPECTS

Costume jewellery projected to post positive value growth over the forecast period

Fine jewellery projected to see moderate growth

COMPETITIVE LANDSCAPE

Swarovski International (Australia) Pty Ltd ranks first in costume jewellery

Pandora Jewelry Pty Ltd ranks first in fine jewellery

Jewellery brand, Alex and Ani exits the jewellery category

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Australia

HEADLINES

PROSPECTS

Watches projected to post positive value growth over the forecast period

Affordable watches made using low quality materials become increasingly prevalent

COMPETITIVE LANDSCAPE

Swatch Group (Australia) Pty Ltd ranks first in watches

Daniel Wellington AB continues to see strong growth in value sales

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Australia

HEADLINES

PROSPECTS

Back to school season remains a key driver of sales of writing instruments

Amazon competes for back to school sales

The calligraphy trend drives growth in fountain pens and pen inkwells and refills

COMPETITIVE LANDSCAPE

ACCO Australia Pty Ltd ranks first in writing instruments

Crayola (Australia) Pty Ltd saw the fastest value growth in 2017

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Country Report

Personal Accessories in Australia

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Executive Summary

New Report Guarantee

Australia’s personal accessories industry continues to post positive value growth in 2018

Customisation continues to be a key trend in many personal accessories categories

International brand owners remain dominant in Australia’s personal accessories industry

Bricks-and-mortar stores continue to remain relevant in 2018, despite strong growth in internet retailing

Australia’s personal accessories industry projected to post positive growth in the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Personal Accessories in Australia

EXECUTIVE SUMMARY

Australia’s personal accessories industry continues to post positive value growth in 2018

Customisation continues to be a key trend in many personal accessories categories

International brand owners remain dominant in Australia’s personal accessories industry

Bricks-and-mortar stores continue to remain relevant in 2018, despite strong growth in internet retailing

Australia’s personal accessories industry projected to post positive growth in the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Australia

HEADLINES

PROSPECTS

Bags and luggage projected to post value growth over the forecast period

Luggage projected to see the strongest growth in value sales over the forecast period

Mid-priced handbags continue to see stronger growth than basic and luxury handbags

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd ranks first in bags and luggage

Fast fashion brands continue to expand

CATEGORY DATA

Jewellery in Australia

HEADLINES

PROSPECTS

Costume jewellery projected to post positive value growth over the forecast period

Fine jewellery projected to see moderate growth

COMPETITIVE LANDSCAPE

Swarovski International (Australia) Pty Ltd ranks first in costume jewellery

Pandora Jewelry Pty Ltd ranks first in fine jewellery

Jewellery brand, Alex and Ani exits the jewellery category

CATEGORY DATA

Watches in Australia

HEADLINES

PROSPECTS

Watches projected to post positive value growth over the forecast period

Affordable watches made using low quality materials become increasingly prevalent

COMPETITIVE LANDSCAPE

Swatch Group (Australia) Pty Ltd ranks first in watches

Daniel Wellington AB continues to see strong growth in value sales

CATEGORY DATA

Writing Instruments in Australia

HEADLINES

PROSPECTS

Back to school season remains a key driver of sales of writing instruments

Amazon competes for back to school sales

The calligraphy trend drives growth in fountain pens and pen inkwells and refills

COMPETITIVE LANDSCAPE

ACCO Australia Pty Ltd ranks first in writing instruments

Crayola (Australia) Pty Ltd saw the fastest value growth in 2017

CATEGORY DATA

Why buy this report?

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