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Country Report

Personal Accessories in

Personal Accessories in Australia

Jul 2019

US$1,210

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Executive Summary

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High-end personal accessories grow consistently

Personal accessories in Australia experienced moderate growth in 2019, with strong growth in bags and luggage, and sluggish growth in writing instruments. This positive growth was mostly due to an improved economy and an influx of tourists, which have driven up the demand for high-end bags, watches, jewellery and writing instruments.

Premiumisation and exclusivity trend prevails

In 2019, the premiumisation trend continued to be prevalent along with exclusivity, which customers, especially millennials, demand when they are purchasing personal accessories. This was not only limited to watches, but was also observed in bags and luggage, jewellery and writing instruments.

Personal accessories remains competitive and fragmented

The personal accessories industry in Australia remained fragmented in 2018, with multinationals dominating because of the power of their brands. Luxury brands Louis Vuitton and Gucci were strong in bags, although brands such as Samsonite and Country Road are continually innovating to provide quality bags.

E-commerce grows as consumers seek convenience

Internet retailing became a major channel of distribution for all product categories, especially bags and luggage and jewellery. A big contributor to the growth of internet retailing in jewellery was Lovisa, one of the biggest players in costume jewellery, which launched its e-commerce site in 2018.

Personal accessories expected to see healthy growth in the forecast period

Given the positive economic outlook, sales in personal accessories, especially handbags, jewellery and watches, are expected to increase at a higher rate than in the review period. Bags and luggage are expected to increase, with more women buying different types of bags for different occasions, such as cross body bags for casual outings, and other small bags, such as clutches, for a night out.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Personal Accessories in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Australia?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Australia

EXECUTIVE SUMMARY

High-end personal accessories grow consistently

Premiumisation and exclusivity trend prevails

Personal accessories remains competitive and fragmented

E-commerce grows as consumers seek convenience

Personal accessories expected to see healthy growth in the forecast period

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Bags and Luggage in Australia

HEADLINES

PROSPECTS

Growth in handbags outstrips the growth of the overall category

Luggage sees second highest growth after handbags

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd continues to lead luggage

New luxury handbag brands entering Australia

Sales and share gains see Gucci Australia Pty Ltd jump up the rankings

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in Australia

HEADLINES

PROSPECTS

Millennials driving the demand for jewellery

Demand for sustainable and ethical jewellery

E-commerce establishing itself in jewellery

COMPETITIVE LANDSCAPE

Tiffany & Co’s changing branding strategy

Pandora Jewellery Pty Ltd leads the category

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in Australia

HEADLINES

PROSPECTS

High-end watches continue to be most dynamic

Demand for either functional or fashionable watches

Customers searching for watches that match their personalities

COMPETITIVE LANDSCAPE

Daniel Wellington climbs up the rankings with the help of influencers

More luxury brands making their way into Australia

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in Australia

HEADLINES

PROSPECTS

Stagnant growth in stationery overall

Colouring pens and pencils in demand

Changing distribution

COMPETITIVE LANDSCAPE

Mergers and consolidation

Multinationals dominate the industry

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Personal Accessories in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

High-end personal accessories grow consistently

Premiumisation and exclusivity trend prevails

Personal accessories remains competitive and fragmented

E-commerce grows as consumers seek convenience

Personal accessories expected to see healthy growth in the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in Australia

EXECUTIVE SUMMARY

High-end personal accessories grow consistently

Premiumisation and exclusivity trend prevails

Personal accessories remains competitive and fragmented

E-commerce grows as consumers seek convenience

Personal accessories expected to see healthy growth in the forecast period

MARKET DATA

SOURCES

Bags and Luggage in Australia

HEADLINES

PROSPECTS

Growth in handbags outstrips the growth of the overall category

Luggage sees second highest growth after handbags

COMPETITIVE LANDSCAPE

Samsonite Australia Pty Ltd continues to lead luggage

New luxury handbag brands entering Australia

Sales and share gains see Gucci Australia Pty Ltd jump up the rankings

CATEGORY DATA

Jewellery in Australia

HEADLINES

PROSPECTS

Millennials driving the demand for jewellery

Demand for sustainable and ethical jewellery

E-commerce establishing itself in jewellery

COMPETITIVE LANDSCAPE

Tiffany & Co’s changing branding strategy

Pandora Jewellery Pty Ltd leads the category

CATEGORY DATA

Watches in Australia

HEADLINES

PROSPECTS

High-end watches continue to be most dynamic

Demand for either functional or fashionable watches

Customers searching for watches that match their personalities

COMPETITIVE LANDSCAPE

Daniel Wellington climbs up the rankings with the help of influencers

More luxury brands making their way into Australia

CATEGORY DATA

Writing Instruments in Australia

HEADLINES

PROSPECTS

Stagnant growth in stationery overall

Colouring pens and pencils in demand

Changing distribution

COMPETITIVE LANDSCAPE

Mergers and consolidation

Multinationals dominate the industry

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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