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Country Report

Personal Accessories in

Personal Accessories in Singapore

Aug 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

The personal accessories market in Singapore is set to experience a decline in value sales in 2020 as a result of the COVID-19 pandemic.

COVID-19 country impact

On 7 April, Singapore implemented its Circuit Breaker (CB) measures, under which people were only allowed to go out for essential shopping, such as groceries, and exercise, and only essential businesses, such as grocery stores, markets, selective restaurants for takeaway only, government bodies and infrastructure-related businesses, remained open. The authorities announced that, without any unforeseen spikes, CB was scheduled to be lifted on 1 June.

Company response

With store closures and home seclusion, COVID-19 has forced personal accessories players to focus more strongly on digital activity, both in terms of marketing and e-commerce. For many companies, this has strengthened an existing trend, as several players, including luxury brand owners such as Kering, have sought to build sales amongst millennial and Gen Z consumers through greater digital engagement.

Retailing shift

For 2020, personal accessories distribution remained concentrated in specialist retailers, albeit with a growing focus on the development of online platforms and avenues. This was demonstrated by Louis Vuitton’s launch of its e-commerce site for Singapore, where the island-state has joined the ranks of only 25 countries worldwide where Louis Vuitton’s e-commerce offering is available.

What next for personal accessories?

The Singapore personal accessories market is expected to recover in the 2020-2025 period, with a noticeable surge in 2021 (owing to lower base value in 2020) before achieving a modest growth rate for the rest of the forecast period.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Personal Accessories in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Singapore?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Singapore?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Singapore

KEY DATA FINDINGS

2020 IMPACT

Athleisure and female consumers drive demand for backpacks

Pandemic interrupts evolution of style-focused demand

Louis Vuitton maintains position as Singapore’s leading bag brand

RECOVERY AND OPPORTUNITIES

Backpacks expected to thrive in post-COVID-19 environment

Opportunities for further development of rentals and sharing economy

Luggage expected to return to growth, but with constraints

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Singapore

KEY DATA FINDINGS

2020 IMPACT

Rise of bridge jewellery

Increasing interest in bespoke jewellery

Targeting younger consumers

RECOVERY AND OPPORTUNITIES

Personalisation expected to remain a key influence

Growing role for e-commerce

Potential for development of rental services

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

Basic quartz watches sales continue to decline

Collectors appreciate privately-owned brands

RECOVERY AND OPPORTUNITIES

Discretionary status makes watches vulnerable to challenging economic environment

E-commerce building on position as a complement to offline retailing

Potential for affordable local brands

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts interest in art therapy

Fountain pens sees downturn

Pilot Pen retains lead

RECOVERY AND OPPORTUNITIES

Colouring set to lead the way over 2020-2025

Ball point pens to see continued decline

E-commerce set to play growing role

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Singapore

KEY DATA FINDINGS

2020 IMPACT

Athleisure and female consumers drive demand for backpacks

Pandemic interrupts evolution of style-focused demand

Louis Vuitton maintains position as Singapore’s leading bag brand

RECOVERY AND OPPORTUNITIES

Backpacks expected to thrive in post-COVID-19 environment

Opportunities for further development of rentals and sharing economy

Luggage expected to return to growth, but with constraints

CATEGORY DATA

Jewellery in Singapore

KEY DATA FINDINGS

2020 IMPACT

Rise of bridge jewellery

Increasing interest in bespoke jewellery

Targeting younger consumers

RECOVERY AND OPPORTUNITIES

Personalisation expected to remain a key influence

Growing role for e-commerce

Potential for development of rental services

CATEGORY DATA

Watches in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

Basic quartz watches sales continue to decline

Collectors appreciate privately-owned brands

RECOVERY AND OPPORTUNITIES

Discretionary status makes watches vulnerable to challenging economic environment

E-commerce building on position as a complement to offline retailing

Potential for affordable local brands

CATEGORY DATA

Writing Instruments in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts interest in art therapy

Fountain pens sees downturn

Pilot Pen retains lead

RECOVERY AND OPPORTUNITIES

Colouring set to lead the way over 2020-2025

Ball point pens to see continued decline

E-commerce set to play growing role

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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