Executive Summary

Aug 2019
Steady sales growth based on population growth and spreading affluence

Personal accessories in Malaysia continued to register positive growth in 2019, although the industry’s performance was tempered somewhat by waning demand, high levels of competition and widespread price discounting. However, the building trend for luxury goods continued to underpin strong value growth, especially in bags and luggage and watches.

Weakened consumer sentiment, lifestyle trends and price discounting define the industry in 2019

Consumer sentiment weakened somewhat in Malaysia in 2019 as the faltering economy led to a certain degree of uncertainty among the country’s population. Relatively underwhelming real GDP growth of just 4.

Luxury brands among the best performers in 2018, popular with wealthy, image conscious consumers

2018 saw luxury goods brands prominent among the best performers across personal accessories, with Gucci recording the most dynamic sales growth. Other strong performers from the luxury segment during the year included Boucheron, Van Cleef and Arpels, Rimowa, Louis Vuitton, Saint Laurent, Dior, Michael Kors, Loewe, Chanel and Coach.

Specialist retailers, department stores dominate as internet retailing remains insignificant

The vast majority of Malaysians prefer to touch and see the products they are interested in buying before committing to a purchase. In addition, most Malaysians appreciate the advice and assistance of professional sales staff when buying personal accessories.

Steady performance expected in personal accessories as the population grows and becomes financially better off

The forecast period is expected to see sales of personal accessories continue to increase at a sustainable and steady pace. Population growth and rising affluence, especially in urban areas, are set to be the main factors underpinning growth across the industry.

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Personal Accessories in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Personal Accessories in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of luggage, backpacks and sports bags impacted by tourism flows?
  • Are sales of real jewellery catching up on costume jewellery in Malaysia?
  • Is mechanical, quartz digital or quartz analogue driving sales of watches in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

Personal Accessories in Malaysia

EXECUTIVE SUMMARY

Steady sales growth based on population growth and spreading affluence
Weakened consumer sentiment, lifestyle trends and price discounting define the industry in 2019
Luxury brands among the best performers in 2018, popular with wealthy, image conscious consumers
Specialist retailers, department stores dominate as internet retailing remains insignificant
Steady performance expected in personal accessories as the population grows and becomes financially better off

MARKET INDICATORS

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Malaysia

HEADLINES

PROSPECTS

Luxury brands continue to benefit the most from rising demand for bags and luggage
Lifestyle trends prove positive for sales of bags and luggage
GST removal supports sales growth in 2018, although the effect wears off by 2019

COMPETITIVE LANDSCAPE

Luxury brands remain the most successful and dynamic thanks to the strong image-conscious consumer base
Non-luxury players focus on low pricing to remain competitive
Key retailers heading online to expand distribution reach

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in Malaysia

HEADLINES

PROSPECTS

Costume jewellery benefits from the fear of theft and consumer demand for something new
Spending on expensive fine jewellery compromised by economic uncertainty
Licensing a major trend in jewellery, with Disney and Hello Kitty among the most popular

COMPETITIVE LANDSCAPE

Sales divided fairly evenly between domestic and international players
Specialist retailers benefit from desire for professional advice and authenticity
Unfavourable economic situation prompts price cuts

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in Malaysia

HEADLINES

PROSPECTS

Sales under pressure as affordable smartwatches become more widely available
Economic uncertainty suppresses demand as discretionary spending is curbed
The implementation of a new sales tax routine suppresses sales of watches

COMPETITIVE LANDSCAPE

International brands remain the leaders in watches
Internet retailing remains a small distribution channel despite strong growth
The spread of mono-brand boutiques continues

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in Malaysia

HEADLINES

PROSPECTS

Innovation remains key to success in a crowded and competitive category
Brands seek to differentiate their products by giving them a quirky image
The rise of digital technology set to continue placing sales under pressure

COMPETITIVE LANDSCAPE

Faber Castell heads a strong field of mainly international players
Internet retailing remains a minor distribution channel for writing instruments
Price discounting remains a core strategy in writing instruments

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024