Personal Accessories in Malaysia

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in Malaysia?
  • Which are the leading brands in Personal Accessories in Malaysia?
  • How significant is tourism in determining sales and demand for Personal Accessories in Malaysia?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in Malaysia?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in Malaysia

EXECUTIVE SUMMARY

Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2016-2021 Table 2 Sales of Personal Accessories by Category: Value 2016-2021 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Bags and Luggage in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bags set to recover in demand terms in 2021, while luggage and luxury handbags will struggle to return to pre-pandemic levels
Value sales to remain at lower levels due to ongoing discounts
Leading luxury brands increasingly adopt omnichannel approach to sales

PROSPECTS AND OPPORTUNITIES

Various marketing strategies to continue into forecast period
Brands likely to ramp up sustainability credentials to target younger audience
Omnichannel strategy likely to gain momentum

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021 Table 13 Sales of Bags and Luggage by Category: Value 2016-2021 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021 Table 16 Sales of Luggage by Type: % Value 2016-2021 Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020 Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026

Jewellery in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume sales likely to recover in 2021, driven by costume jewellery
Discounting by major players continues to impact value sales
Despite consumer preference for store-based specialists, brands continue to invest in omnichannel strategy

PROSPECTS AND OPPORTUNITIES

Players’ marketing strategies to continue evolving in line with changing demands
Local jewellery brands to continue emerging and gaining attention
Jewellery players set to further tap into digital space

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2016-2021 Table 25 Sales of Jewellery by Category: Value 2016-2021 Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021 Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021 Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021 Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021 Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021 Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021 Table 32 NBO Company Shares of Jewellery: % Value 2016-2020 Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020 Table 34 Distribution of Jewellery by Format: % Value 2016-2021 Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026 Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026

Watches in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Road to recovery predicted in second half of 2021
Players and retailers continue with various marketing strategies including price promotions, resulting in lower value sales
Omnichannel approach continues to appeal to basic and mid brands

PROSPECTS AND OPPORTUNITIES

International luxury watch brands to strengthen physical presence in Malaysia, appealing to affluent consumers searching for superior shopping experience
Further potential for digital sales and marketing
Social media platforms to gain popularity as strategy to attract tech-savvy consumers

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2016-2021 Table 40 Sales of Watches by Category: Value 2016-2021 Table 41 Sales of Watches by Category: % Volume Growth 2016-2021 Table 42 Sales of Watches by Category: % Value Growth 2016-2021 Table 43 Sales of Watches by Price Band: Volume 2016-2021 Table 44 Sales of Watches by Price Band: Value 2016-2021 Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 47 NBO Company Shares of Watches: % Value 2016-2020 Table 48 LBN Brand Shares of Watches: % Value 2017-2020 Table 49 Distribution of Watches by Format: % Value 2016-2021 Table 50 Forecast Sales of Watches by Category: Volume 2021-2026 Table 51 Forecast Sales of Watches by Category: Value 2021-2026 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Writing Instruments in Malaysia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Full recovery for writing instruments expected in 2021, despite fluctuating demand in first half of year due to further restrictions
Players continue to innovate to capture imagination of younger target audience
Leading brands continue to diversify marketing strategies

PROSPECTS AND OPPORTUNITIES

Positive outlook for writing instruments as restrictions further relax
Online sales offer further opportunity for brands to expand
Higher value growth potential as lifestyle stationery brands increasingly target sophisticated consumers

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2016-2021 Table 55 Sales of Writing Instruments by Category: Value 2016-2021 Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
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This report originates from Passport, our Personal Accessories research and analysis database.

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