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Learn moreAug 2020
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Most products within personal accessories are seen as non-essential items and as such sales have been hit hard by COVID-19 in 2020. Not only have store closures made it more difficult to access products, but the closure of Japan’s borders has cut off a key consumer base for many retailers and manufacturers.
A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.
Personal accessories continued to be led by well-known luxury brands such as Cartier, Rolex, Hermès and Louis Vuitton. These brands offer luxury items such as fine jewellery, high watches and handbags and attract wealthy shoppers from both home and abroad.
E-commerce is set to see an increase in its value share due to the closure of non-essential stores in Japan due to the measures being taken to control the spread of COVID-19. Nevertheless, e-commerce remains underdeveloped in Japan compared to other markets, which is largely down to its demographic makeup.
Personal accessories is predicted to rebound fairly quickly in 2021 with the hosting of the rearranged 2020 Tokyo Olympics set to bring large numbers of visitors to the country. Providing there is not further problems relating to COVID-19 then the plans put in place by the government should ensure that retailers see a surge in activity around the games.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Accessories industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
The Personal Accessories in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our personal goods market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.