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Country Report

Personal Accessories in

Personal Accessories in Japan

Aug 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

Most products within personal accessories are seen as non-essential items and as such sales have been hit hard by COVID-19 in 2020. Not only have store closures made it more difficult to access products, but the closure of Japan’s borders has cut off a key consumer base for many retailers and manufacturers.

COVID-19 country impact

A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.

Company response

Personal accessories continued to be led by well-known luxury brands such as Cartier, Rolex, Hermès and Louis Vuitton. These brands offer luxury items such as fine jewellery, high watches and handbags and attract wealthy shoppers from both home and abroad.

Retailing shift

E-commerce is set to see an increase in its value share due to the closure of non-essential stores in Japan due to the measures being taken to control the spread of COVID-19. Nevertheless, e-commerce remains underdeveloped in Japan compared to other markets, which is largely down to its demographic makeup.

What next for personal accessories?

Personal accessories is predicted to rebound fairly quickly in 2021 with the hosting of the rearranged 2020 Tokyo Olympics set to bring large numbers of visitors to the country. Providing there is not further problems relating to COVID-19 then the plans put in place by the government should ensure that retailers see a surge in activity around the games.

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Personal Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Personal Accessories in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Japan?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Japan

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Japan

KEY DATA FINDINGS

2020 IMPACT

Closure of borders, workplaces and schools takes its toll on sales of bags and luggage in 2020

Second-hand bags and luggage and the sharing economy pose a threat to sales

Retailers forced to start charging for plastic bags – new opportunity for bags manufacturers?

RECOVERY AND OPPORTUNITIES

Reopening of Japan’s borders and the hosting of the rearranged 2020 Tokyo Olympics should help sales to rebound

Randoseru offers promise despite ageing population

Functionality offers potential for busy commuters

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Japan

KEY DATA FINDINGS

2020 IMPACT

Jewellery sees sharp decline in 2020 as shoppers are forced to remain at home and stores close

Fine jewellery faced with several challenges as gold prices rise, stores close and millions of pearl oysters die unexpectedly

Costume jewellery faces possible threat from growing interest in handmade jewellery

RECOVERY AND OPPORTUNITIES

Pop-up stores and in-store events offer potential as a way to engage consumers

Recycled jewellery and synthetic diamonds could offer potential as a good value option in an uncertain economic climate

Tourism set to return but domestic demand under threat as the population declines

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Japan

KEY DATA FINDINGS

2020 IMPACT

Sales of watches slump due to COVID-19

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

RECOVERY AND OPPORTUNITIES

Focus on tourism key to recovery

Seiko looking to establish itself as a world leader in luxury watches

Smartwatches poses a threat, but innovative new smart watch straps could help to modernise traditional watches

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Japan

KEY DATA FINDINGS

2020 IMPACT

Writing instruments remains fairly stable with new opportunities found for sales

Fountain pens likely to suffer as a result of the closure of Japan’s borders in 2020

The digitalisation of education poses a challenge, but study planners help drive some interest

RECOVERY AND OPPORTUNITIES

Distribution likely to see increased focus post COVID-19

Manufacturers may have to look for new opportunities as consumer base shrinks

Prices could come under pressure with the global economy under threat

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Japan

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Japan

KEY DATA FINDINGS

2020 IMPACT

Closure of borders, workplaces and schools takes its toll on sales of bags and luggage in 2020

Second-hand bags and luggage and the sharing economy pose a threat to sales

Retailers forced to start charging for plastic bags – new opportunity for bags manufacturers?

RECOVERY AND OPPORTUNITIES

Reopening of Japan’s borders and the hosting of the rearranged 2020 Tokyo Olympics should help sales to rebound

Randoseru offers promise despite ageing population

Functionality offers potential for busy commuters

CATEGORY DATA

Jewellery in Japan

KEY DATA FINDINGS

2020 IMPACT

Jewellery sees sharp decline in 2020 as shoppers are forced to remain at home and stores close

Fine jewellery faced with several challenges as gold prices rise, stores close and millions of pearl oysters die unexpectedly

Costume jewellery faces possible threat from growing interest in handmade jewellery

RECOVERY AND OPPORTUNITIES

Pop-up stores and in-store events offer potential as a way to engage consumers

Recycled jewellery and synthetic diamonds could offer potential as a good value option in an uncertain economic climate

Tourism set to return but domestic demand under threat as the population declines

CATEGORY DATA

Watches in Japan

KEY DATA FINDINGS

2020 IMPACT

Sales of watches slump due to COVID-19

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

RECOVERY AND OPPORTUNITIES

Focus on tourism key to recovery

Seiko looking to establish itself as a world leader in luxury watches

Smartwatches poses a threat, but innovative new smart watch straps could help to modernise traditional watches

CATEGORY DATA

Writing Instruments in Japan

KEY DATA FINDINGS

2020 IMPACT

Writing instruments remains fairly stable with new opportunities found for sales

Fountain pens likely to suffer as a result of the closure of Japan’s borders in 2020

The digitalisation of education poses a challenge, but study planners help drive some interest

RECOVERY AND OPPORTUNITIES

Distribution likely to see increased focus post COVID-19

Manufacturers may have to look for new opportunities as consumer base shrinks

Prices could come under pressure with the global economy under threat

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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