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Country Report

Personal Accessories in

Personal Accessories in Japan

38 pages, Jul 2018

US$1,210

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Executive Summary

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Personal accessories continues to show positive growth in 2018

After showing a sharp decline 2016, personal accessories in Japan showed positive current value growth in 2017 and 2018, supported by the optimistic economy with consumer expenditure increasing and also from continued purchasing from inbound tourists. Based on Euromonitor International Travel data, Japan tourism increased from 10 million inbound trips in 2013 to 31 million inbound trips in 2018.

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

Demand from inbound tourists remains a key aspect for growth in personal accessories in Japan. However, it does not mean that domestic demand is decreasing.

International luxury brands continue to lead the market in 2017

International luxury brands continue to show a strong presence within personal accessories, with Richemont and Louis Vuitton keeping the top positions. Over the review period, Japan became a popular location for inbound tourists looking to purchase authentic luxury brands.

Store-based retailers dominate

Store-based retailers such as specialist retailers and department stores performed well in 2018 as consumers still prefer checking and trying out the product before purchase. Furthermore, manufacturers are striving to set up their stores in prime shopping locations to provide consumers with a memorable shopping experience.

Ongoing value growth expected with premium products thriving

As the Japanese economy shows positive growth and inbound tourists continue to increase, the personal accessories market is set to see positive growth over the forecast period, mainly due to continuation of current trends. The positive atmosphere is also coming from the highly anticipated Tokyo Olympics in 2020, and the momentum generated by this event is expected to continue in the years afterwards.

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Personal Goods Market Sample Report Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Personal Accessories in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Japan?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Japan

EXECUTIVE SUMMARY

Personal accessories continues to show positive growth in 2018

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

International luxury brands continue to lead the market in 2017

Store-based retailers dominate

Ongoing value growth expected with premium products thriving

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Japan

HEADLINES

PROSPECTS

Overall sales are positive, with handbags leading the way

Business bags decline, replaced by backpacks supported by casual office wear

Luggage unit prices decline

COMPETITIVE LANDSCAPE

Global brands dominate the category

Highly fragmented landscape with local brands emerging

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Japan

HEADLINES

PROSPECTS

Improving economy and affluent consumers support value growth of jewellery

Inbound tourist demand strong for fine jewellery

Specialist retailers remain strong in brand development

COMPETITIVE LANDSCAPE

Tiffany & Co continues to lead

Global players have a strong presence

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Japan

HEADLINES

PROSPECTS

Competition with wearable electronics continues

Watches see stable demand from affluent consumers but face challenge to attract younger generations

Store-based retailing remains a strong channel

COMPETITIVE LANDSCAPE

Imported watches remain strong

Seiko Holdings continues to be the leading domestic player

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Japan

HEADLINES

PROSPECTS

Personalised products used for office environment

Premiumisation accelerates

COMPETITIVE LANDSCAPE

Domestic players continue to dominate writing instruments

High-priced products show success

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Japan

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Executive Summary

New Report Guarantee

Personal accessories continues to show positive growth in 2018

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

International luxury brands continue to lead the market in 2017

Store-based retailers dominate

Ongoing value growth expected with premium products thriving

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Personal Accessories in Japan

EXECUTIVE SUMMARY

Personal accessories continues to show positive growth in 2018

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

International luxury brands continue to lead the market in 2017

Store-based retailers dominate

Ongoing value growth expected with premium products thriving

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Japan

HEADLINES

PROSPECTS

Overall sales are positive, with handbags leading the way

Business bags decline, replaced by backpacks supported by casual office wear

Luggage unit prices decline

COMPETITIVE LANDSCAPE

Global brands dominate the category

Highly fragmented landscape with local brands emerging

CATEGORY DATA

Jewellery in Japan

HEADLINES

PROSPECTS

Improving economy and affluent consumers support value growth of jewellery

Inbound tourist demand strong for fine jewellery

Specialist retailers remain strong in brand development

COMPETITIVE LANDSCAPE

Tiffany & Co continues to lead

Global players have a strong presence

CATEGORY DATA

Watches in Japan

HEADLINES

PROSPECTS

Competition with wearable electronics continues

Watches see stable demand from affluent consumers but face challenge to attract younger generations

Store-based retailing remains a strong channel

COMPETITIVE LANDSCAPE

Imported watches remain strong

Seiko Holdings continues to be the leading domestic player

CATEGORY DATA

Writing Instruments in Japan

HEADLINES

PROSPECTS

Personalised products used for office environment

Premiumisation accelerates

COMPETITIVE LANDSCAPE

Domestic players continue to dominate writing instruments

High-priced products show success

CATEGORY DATA

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