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Learn moreAug 2020
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Various factors including economic uncertainty felt in Canada towards the end of the review period, were exacerbated with the emergence of COVID-19 and the lockdown procedures taken by the government from mid-March 2020. Many consumers were forced to adopt work-from-home measures, or others worked reduced hours or were made unemployed, resulting in spending restricted to essential groceries, medication or consumer health products amongst the general population.
A 30-day restriction on all non-essential travel across the Canada-US border was implemented on 21 March, before being extended for a further 30 days to 21 May. This continued to be reviewed each month and was further extended into August due to the ongoing rise in the number of cases in the US.
The competitive environment of personal accessories remained highly fragmented in 2019, and included a diverse mix of foreign and domestic retailers and manufacturers, international retail chains and independent retail stores and branded and private label players. The polarising trend noted within personal accessories in Canada also strengthened; while price-sensitive consumers appreciate the more affordable fast fashion brands offered by the likes of Zara and H&M, affluent citizens and wealthy international visitors focused on the tourism-led cities of Vancouver and Toronto (where upmarket high traffic Yorkdale Shopping Centre houses a wide range of luxury branded boutiques), as well as Quebec.
The increasing trend towards shopping online towards the end of the review period amongst price-sensitive and time-pressed consumers was brought sharply into focus during the lockdown in 2020, with e-commerce gaining value share across personal accessories. Many major retailers of personal accessories were forced to close, significantly reducing their operations beginning the week of 16 March, including national department stores such as Holt Renfrew and Hudson’s Bay, while jewellery specialist retailer Birks Group (Maison Birk) closed its stores across Canada on 18 March 2020, but continued to offer concierge services by telephone and e-commerce.
Personal accessories is predicted to see a tentative return to growth in 2021 before strengthening in 2022 as consumers regain their confidence in spending in addition to the likelihood of a return of international tourism as lockdown measures are further eased. However, the back-to-school season in September 2020, depending on the decision taken by various provinces, could offer a boost to writing instruments and backpacks in particular.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Accessories industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our personal goods market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.