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Country Report

Personal Accessories in

Personal Accessories in Indonesia

Aug 2020

US$1,210

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Executive Summary

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COVID-19 impact on personal accessories

All categories in personal accessories are being negatively impacted by COVID-19 in Indonesia in 2020. Primarily this relates to declining spending power of consumers, who are purchasing fewer non-essential, secondary and tertiary items.

COVID-19 country impact

Indonesian borders have been closed to foreigners without a work visa since 2 April. Commercial flights were restricted from 24 April to 1 June, with flights limited to 50% capacity and only certified business passengers permitted.

Company response

All categories in personal accessories are relatively fragmented, with large global brands leading in bags and luggage, watches, and writing instruments. Only jewellery is led by local players and brands.

Retailing shift

The biggest impact on retailing is the shift to online channels due to shopping mall and retail outlet closures due to COVID-19. Whilst there are some personal accessories consumers are happy to purchase online, such as cheaper costume jewellery for example, consumers traditionally preferred to purchase expensive items such as luxury bags or fine jewellery in-store.

What next for personal accessories?

All categories in personal accessories are expected to see positive growth again over the forecast period and there are a number of opportunities for players to explore in order to assist a faster recovery. In bags and luggage, for example, players could offer new variants of bags, designed especially with “the new normal” in mind, with different compartments to carry different items (face masks, eye shields, sanitiser, antibacterial wipes, etc).

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Personal Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Personal Accessories in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Indonesia?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Indonesia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
Table 2 Sales of Personal Accessories by Category: Value 2015-2020
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Bags and luggage negatively impacted from multiple angles due to COVID-19

Forfeit trade continues to pose a threat in a further challenge to the segment

Sophie Martin Indonesia continues to lead thanks to strength of its highly desirable Sophie Paris brand and wide distribution

RECOVERY AND OPPORTUNITIES

Opportunities to create innovative ranges, designed with “the new normal” in mind

Cash is no longer king and contactless is the way forward, which may negatively impact forfeit trade

Online channels and social media marketing will help industry move with the times

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
Table 16 Sales of Luggage by Type: % Value 2015-2020
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

Jewellery in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Jewellery maintains positive growth despite economic downturn, due to purchasing patterns of fine jewellery

Price of gold impacts fine jewellery, but gold-plated costume jewellery could see an upswing

Local players lead jewellery, with high-end Julia Jewelry brand top of the list

RECOVERY AND OPPORTUNITIES

Online channel opportunities for both costume and fine jewellery players

Social media marketing and online influencers are leading strategies to stimulate sales

Costume jewellery players able to emulate strategies of fine jewellery players, whilst offering more affordable items

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2015-2020
Table 25 Sales of Jewellery by Category: Value 2015-2020
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 34 Distribution of Jewellery by Format: % Value 2015-2020
Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

Watches in Indonesia

KEY DATA FINDINGS

2020 IMPACT

High import costs and COVID-19 lockdowns create an unfavourable environment for watches

Increasing trend for hybrid and smart watches, which offer novelty value during lockdowns and practical value for when out and about

High-end international brands lead watches, making it challenging for newcomers to enter the category

RECOVERY AND OPPORTUNITIES

Smart watches offer contactless solutions for accessing technology whilst out and about

Internet retailing lends itself well to watches, due to the ability for websites to better explain the functions of the devices

Social media, influencers and celebrities ideal for promoting watches

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2015-2020
Table 40 Sales of Watches by Category: Value 2015-2020
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
Table 42 Sales of Watches by Category: % Value Growth 2015-2020
Table 43 Sales of Watches by Price Band: Volume 2015-2020
Table 44 Sales of Watches by Price Band: Value 2015-2020
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 47 NBO Company Shares of Watches: % Value 2015-2019
Table 48 LBN Brand Shares of Watches: % Value 2016-2019
Table 49 Distribution of Watches by Format: % Value 2015-2020
Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
Table 51 Forecast Sales of Watches by Category: Value 2020-2025
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Writing Instruments in Indonesia

KEY DATA FINDINGS

2020 IMPACT

School closures and exam cancelations hit writing instruments hard, as students are main stimulant for the category

Hobby art and journaling during lockdowns gives segment a boost

Iconic global brands with local production maintain leading places with no new competition expected

RECOVERY AND OPPORTUNITIES

Players set to move with the times by promoting old-fashioned arts such as letter writing

Lockdown art and writing trends swing favour towards online channel

Writers and artists as the new influencers with letter writing and art competitions

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
Table 59 Sales of Writing Instruments by Category: Value 2015-2020
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Personal Accessories in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DEFINITIONS

SOURCES

Bags and Luggage in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Bags and luggage negatively impacted from multiple angles due to COVID-19

Forfeit trade continues to pose a threat in a further challenge to the segment

Sophie Martin Indonesia continues to lead thanks to strength of its highly desirable Sophie Paris brand and wide distribution

RECOVERY AND OPPORTUNITIES

Opportunities to create innovative ranges, designed with “the new normal” in mind

Cash is no longer king and contactless is the way forward, which may negatively impact forfeit trade

Online channels and social media marketing will help industry move with the times

CATEGORY DATA

Jewellery in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Jewellery maintains positive growth despite economic downturn, due to purchasing patterns of fine jewellery

Price of gold impacts fine jewellery, but gold-plated costume jewellery could see an upswing

Local players lead jewellery, with high-end Julia Jewelry brand top of the list

RECOVERY AND OPPORTUNITIES

Online channel opportunities for both costume and fine jewellery players

Social media marketing and online influencers are leading strategies to stimulate sales

Costume jewellery players able to emulate strategies of fine jewellery players, whilst offering more affordable items

CATEGORY DATA

Watches in Indonesia

KEY DATA FINDINGS

2020 IMPACT

High import costs and COVID-19 lockdowns create an unfavourable environment for watches

Increasing trend for hybrid and smart watches, which offer novelty value during lockdowns and practical value for when out and about

High-end international brands lead watches, making it challenging for newcomers to enter the category

RECOVERY AND OPPORTUNITIES

Smart watches offer contactless solutions for accessing technology whilst out and about

Internet retailing lends itself well to watches, due to the ability for websites to better explain the functions of the devices

Social media, influencers and celebrities ideal for promoting watches

CATEGORY DATA

Writing Instruments in Indonesia

KEY DATA FINDINGS

2020 IMPACT

School closures and exam cancelations hit writing instruments hard, as students are main stimulant for the category

Hobby art and journaling during lockdowns gives segment a boost

Iconic global brands with local production maintain leading places with no new competition expected

RECOVERY AND OPPORTUNITIES

Players set to move with the times by promoting old-fashioned arts such as letter writing

Lockdown art and writing trends swing favour towards online channel

Writers and artists as the new influencers with letter writing and art competitions

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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