Personal Accessories in the US

Personal accessories continues to grow in the US

Personal accessories in the US recorded strong growth in 2019. Bags and luggage sales continued to grow as consumers’ penchant for experiences coupled with an increase in affordable travel options lifted demand for travel bags like luggage and duffel bags.

Societal trends impact purchasing behaviour across categories

Personal accessories saw the continuation of societal and technological trends affecting consumers’ purchasing behaviour in 2019, as changing consumer lifestyles and priorities influenced demand for products across categories. The ubiquity of digital devices continued to reduce demand for traditional watches, wallets and writing instruments, as consumers of all ages increasingly turn towards products like smartwatches, smartphones and tablets for time-telling, payments and note-taking, respectively.

Digitally native brands, resale and acquisitions make waves in a fragmented market

Personal accessories in the US is highly fragmented, with independent local brands to major multinational companies constantly competing for both the attention and dollars of local and visiting consumers alike. While American companies including Tiffany & Co, Fossil Group Inc and Capri Holdings Limited (formerly Michael Kors Holdings Limited) continued to lead their respective categories in 2018, they faced stiff competition from both fast fashion retailers and European luxury brands.

Internet retailing growth continues at bricks-and-mortar’s expense

Internet retailing continued to be the fastest-growing distribution channel for personal accessories in 2019. With improved websites and logistics capabilities, coupled with consumers’ penchant for convenience and increasing comfort with the channel, consumers made a greater proportion of their personal accessories purchases online in 2019 than in any past year.

Personal accessories will continue to grow amid mixed forecasts across categories

In current value terms, personal accessories sales are expected to grow over the forecast period. Bags and luggage sales are expected to increase in both retail volume and current value sales terms as consumers, increasingly seeking memorable experiences, will require comfortable and versatile bags.

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