Executive Summary

Aug 2019
Personal accessories continues to grow in the US

Personal accessories in the US recorded strong growth in 2019. Bags and luggage sales continued to grow as consumers’ penchant for experiences coupled with an increase in affordable travel options lifted demand for travel bags like luggage and duffel bags.

Societal trends impact purchasing behaviour across categories

Personal accessories saw the continuation of societal and technological trends affecting consumers’ purchasing behaviour in 2019, as changing consumer lifestyles and priorities influenced demand for products across categories. The ubiquity of digital devices continued to reduce demand for traditional watches, wallets and writing instruments, as consumers of all ages increasingly turn towards products like smartwatches, smartphones and tablets for time-telling, payments and note-taking, respectively.

Digitally native brands, resale and acquisitions make waves in a fragmented market

Personal accessories in the US is highly fragmented, with independent local brands to major multinational companies constantly competing for both the attention and dollars of local and visiting consumers alike. While American companies including Tiffany & Co, Fossil Group Inc and Capri Holdings Limited (formerly Michael Kors Holdings Limited) continued to lead their respective categories in 2018, they faced stiff competition from both fast fashion retailers and European luxury brands.

Internet retailing growth continues at bricks-and-mortar’s expense

Internet retailing continued to be the fastest-growing distribution channel for personal accessories in 2019. With improved websites and logistics capabilities, coupled with consumers’ penchant for convenience and increasing comfort with the channel, consumers made a greater proportion of their personal accessories purchases online in 2019 than in any past year.

Personal accessories will continue to grow amid mixed forecasts across categories

In current value terms, personal accessories sales are expected to grow over the forecast period. Bags and luggage sales are expected to increase in both retail volume and current value sales terms as consumers, increasingly seeking memorable experiences, will require comfortable and versatile bags.

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Personal Accessories in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Personal Accessories in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How are sales of luggage, backpacks and sports bags impacted by tourism flows?
  • Are sales of real jewellery catching up on costume jewellery in USA?
  • Is mechanical, quartz digital or quartz analogue driving sales of watches in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

Personal Accessories in the US

EXECUTIVE SUMMARY

Personal accessories continues to grow in the US
Societal trends impact purchasing behaviour across categories
Digitally native brands, resale and acquisitions make waves in a fragmented market
Internet retailing growth continues at bricks-and-mortar’s expense
Personal accessories will continue to grow amid mixed forecasts across categories

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in the US

HEADLINES

PROSPECTS

Bags and luggage benefitting from the shift to experiences
Men’s bags contribute to growth across categories
Women choose both comfort and luxury

COMPETITIVE LANDSCAPE

Michael Kors continues to lead at brand level while Louis Vuitton displaces Coach
Digitally native brands become formidable competitors
Secondary market drives primary handbag sales

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in the US

HEADLINES

PROSPECTS

Fine jewellery drives strong growth in jewellery
Societal trends fuel self-purchasing
Lab-grown diamonds poised to disrupt fine jewellery

COMPETITIVE LANDSCAPE

Tiffany & Co continues to lead jewellery
Transparency demands influence brand strategies
Internet retailing grows at the expense of stores

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in the US

HEADLINES

PROSPECTS

Watches returns to growth, albeit only moderately
Smart watches continue to take share
Mechanical watches rebound

COMPETITIVE LANDSCAPE

Fossil Group Inc maintains the lead in watches, despite declines
Swiss exports drive high mechanical watches
Internet retailing grows across categories at bricks-and-mortar’s expense

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in the US

HEADLINES

PROSPECTS

Digital devices place downward pressure on writing instruments
Roller ball pens continue to grow ahead of ball point and fountain pens
Mechanical pencils grow ahead of graphite models amid premiumisation

COMPETITIVE LANDSCAPE

Mixed performances among the leaders
Internet retailing surpasses stationers/office supply stores as largest channel
Private label continues to gain share

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024