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Country Report

Personal Accessories in

Personal Accessories in Mexico

Jul 2019

US$1,210

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Executive Summary

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Societal trends such as urbanisation and growing female workforce influence market developments and brand positions

An increasing number of women in the formal workplace, who enjoy higher disposable income levels and seek products offering both practicality and style, contributed to the continued growth of bags in 2019. In luggage, consumers’ growing propensity to travel underpins demand for high-quality, durable luggage brands such as Samsonite.

Manufacturers reposition products or innovate to maintain consumer appeal

Overall in the personal accessories environment, manufacturers are repositioning products or offering innovations to maintain demand in an ever-changing environment. Lifestyle trends are also serving to influence developments in the market, such as consumers’ gradually increasing awareness of health issues and the importance of engaging in physical activity.

Handbags and watches benefit from positions as status symbols

The competitive environment for personal accessories in Mexico is relatively mature and thus demonstrates little movement. Those companies that are gaining share are doing so having identified particular opportunities to achieve growth at the expense of their counterparts.

Specialists remain important due to ability to advise and offer personal service

Despite the faster growth of department stores and internet retailing, leisure and personal good specialist retailers outnumber the former. Specialists also maintain their relevance, as when purchasing expensive items such as premium mechanical watches or high-end jewellery items, consumers value the personal service and knowledge available in specialist outlets.

Polarity in consumer spending power will continue influencing market developments in coming years

Over the forecast period the key trends of urbanisation and growth in the number of women in the formal workplace will continue to influence demand for handbags. Emerging interest in fair trade and ecological products may represent an opportunity for local brands and start-ups in coming years, such as Eclock’s artisanal wood watches in eco-friendly products and Tulipan de Plata jewellery manufactured by small artisanal players and sold in eco-friendly packaging.

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Personal Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Personal Accessories in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Mexico?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Mexico

EXECUTIVE SUMMARY

Societal trends such as urbanisation and growing female workforce influence market developments and brand positions

Manufacturers reposition products or innovate to maintain consumer appeal

Handbags and watches benefit from positions as status symbols

Specialists remain important due to ability to advise and offer personal service

Polarity in consumer spending power will continue influencing market developments in coming years

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Mexico

HEADLINES

PROSPECTS

Women’s rising spending power boosts demand for bags for practical purposes as well as style

Growing awareness of health issues boosts duffel bags as an increasing number of consumers engage in sports

Tourism trends boost luggage demand as government gets on the case with infrastructure investment

COMPETITIVE LANDSCAPE

Continued preference for bags offering both quality and style

Facebook represents a far more important promotional tool than Twitter for atmpacks and Samsonite in reaching consumers

Internet retailing enables players to reach consumers throughout the country

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in Mexico

HEADLINES

PROSPECTS

Engagement rings repositioned as commitment rings as number of weddings continues to fall

Consumers increasingly mix and match jewellery styles to create a personalised look

Department stores gain share due to combination of financial strength, product range and convenience

COMPETITIVE LANDSCAPE

Luxury players seek to maintain consumer loyalty by standardising international prices...

...While Pandora adopts opposing strategy, offering Mexico-specific products

While larger players compete by shifting portfolios, Joyería Tous takes lead by opening more outlets

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in Mexico

HEADLINES

PROSPECTS

Quartz analogue watches’ vast price range underpins share, while upmarket watches benefit from desire to conspicuously demonstrate wealth

Mechanical watch buyers value personalised advice, favouring the specialists channel

Smart watches benefit from high status image and pose degree of competition

COMPETITIVE LANDSCAPE

Seiko Epson’ Orient offers high quality at competitive prices but Swatch maintains lead via wide price range

Mido implements worldwide centenary celebrations, while Fossil loses out to smart watches

Tag Heuer targets affordable luxury and introduces limited edition watch with Mexico-specific positioning

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in Mexico

HEADLINES

PROSPECTS

Students and teachers continue to dominate purchases, but use of electronics erodes some level of demand

Growth in student population and product innovation are key performance drivers

Players aim to reposition fountain pens given consumer shift towards more practical alternatives

COMPETITIVE LANDSCAPE

Cheap Asian products gain foothold due to high number of price-sensitive consumers

Distribution strength underpins No Sabe Fallar’s lead, while Newell Rubbermaid opts for consolidation

Traditional papelerías in residential districts benefit from proximity to consumers’ homes

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Personal Accessories in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Societal trends such as urbanisation and growing female workforce influence market developments and brand positions

Manufacturers reposition products or innovate to maintain consumer appeal

Handbags and watches benefit from positions as status symbols

Specialists remain important due to ability to advise and offer personal service

Polarity in consumer spending power will continue influencing market developments in coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Mexico

EXECUTIVE SUMMARY

Societal trends such as urbanisation and growing female workforce influence market developments and brand positions

Manufacturers reposition products or innovate to maintain consumer appeal

Handbags and watches benefit from positions as status symbols

Specialists remain important due to ability to advise and offer personal service

Polarity in consumer spending power will continue influencing market developments in coming years

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Mexico

HEADLINES

PROSPECTS

Women’s rising spending power boosts demand for bags for practical purposes as well as style

Growing awareness of health issues boosts duffel bags as an increasing number of consumers engage in sports

Tourism trends boost luggage demand as government gets on the case with infrastructure investment

COMPETITIVE LANDSCAPE

Continued preference for bags offering both quality and style

Facebook represents a far more important promotional tool than Twitter for atmpacks and Samsonite in reaching consumers

Internet retailing enables players to reach consumers throughout the country

CATEGORY DATA

Jewellery in Mexico

HEADLINES

PROSPECTS

Engagement rings repositioned as commitment rings as number of weddings continues to fall

Consumers increasingly mix and match jewellery styles to create a personalised look

Department stores gain share due to combination of financial strength, product range and convenience

COMPETITIVE LANDSCAPE

Luxury players seek to maintain consumer loyalty by standardising international prices...

...While Pandora adopts opposing strategy, offering Mexico-specific products

While larger players compete by shifting portfolios, Joyería Tous takes lead by opening more outlets

CATEGORY DATA

Watches in Mexico

HEADLINES

PROSPECTS

Quartz analogue watches’ vast price range underpins share, while upmarket watches benefit from desire to conspicuously demonstrate wealth

Mechanical watch buyers value personalised advice, favouring the specialists channel

Smart watches benefit from high status image and pose degree of competition

COMPETITIVE LANDSCAPE

Seiko Epson’ Orient offers high quality at competitive prices but Swatch maintains lead via wide price range

Mido implements worldwide centenary celebrations, while Fossil loses out to smart watches

Tag Heuer targets affordable luxury and introduces limited edition watch with Mexico-specific positioning

CATEGORY DATA

Writing Instruments in Mexico

HEADLINES

PROSPECTS

Students and teachers continue to dominate purchases, but use of electronics erodes some level of demand

Growth in student population and product innovation are key performance drivers

Players aim to reposition fountain pens given consumer shift towards more practical alternatives

COMPETITIVE LANDSCAPE

Cheap Asian products gain foothold due to high number of price-sensitive consumers

Distribution strength underpins No Sabe Fallar’s lead, while Newell Rubbermaid opts for consolidation

Traditional papelerías in residential districts benefit from proximity to consumers’ homes

CATEGORY DATA

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Want to find out more about this report?

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