Personal Accessories in South Africa

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in South Africa?
  • Which are the leading brands in Personal Accessories in South Africa?
  • How significant is tourism in determining sales and demand for Personal Accessories in South Africa?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in South Africa?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in South Africa

EXECUTIVE SUMMARY

Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What is next for personal accessories?

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2016-2021 Table 2 Sales of Personal Accessories by Category: Value 2016-2021 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Bags and Luggage in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumer spending on non-essential items declines due to economic conditions and demand for luggage and business bags continues to be supressed in 2021
Import and export of bags and luggage lower in 2021 than in previous years
Bags and luggage remains a highly fragmented landscape in 2020 with a wide range of brands covering all income groups

PROSPECTS AND OPPORTUNITIES

Weekend-away and stay-cation trends grow the demand for portable bags like backpacks and duffel bags
Bags and luggage’s competitive landscape likely to undergo changes during the forecast period
Consumer engagement with e-commerce experiences high growth

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021 Table 13 Sales of Bags and Luggage by Category: Value 2016-2021 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021 Table 16 Sales of Luggage by Type: % Value 2016-2021 Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020 Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026

Jewellery in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumer spending on non-essential items decline due to poor economic conditions in 2021
Increased promotional sales of jewellery sustains businesses to a degree in 2021
Jewellery impacted by changing fashion trends due to the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Measure of environmental impact and sustainability of jewellery industry increasingly important
Implementation of added luxury value of jewellery set to increase jewellery value over the forecast period
E-commerce channel will be important for retailer growth during the forecast period

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2016-2021 Table 25 Sales of Jewellery by Category: Value 2016-2021 Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021 Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021 Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021 Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021 Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021 Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021 Table 32 NBO Company Shares of Jewellery: % Value 2016-2020 Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020 Table 34 Distribution of Jewellery by Format: % Value 2016-2021 Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026 Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026

Watches in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers increasingly price sensitive, while lifestyles result in digital watches presenting analogue and mechanical watches with competition in 2021
Brands remains a significant factor in watch purchases in 2021
The Swatch Group retains leadership of watches in 2020 with wide portfolio, but Rolex increases value share

PROSPECTS AND OPPORTUNITIES

Watches set to see negative sales growth over the forecast period as many local consumers prioritise spending despite watch prices remaining fixed
Consumers increasingly concerned with environmental impact and sustainability of watch industry
E-commerce likely to rise with substantial space for growth over the forecast period

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2016-2021 Table 40 Sales of Watches by Category: Value 2016-2021 Table 41 Sales of Watches by Category: % Volume Growth 2016-2021 Table 42 Sales of Watches by Category: % Value Growth 2016-2021 Table 43 Sales of Watches by Price Band: Volume 2016-2021 Table 44 Sales of Watches by Price Band: Value 2016-2021 Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 47 NBO Company Shares of Watches: % Value 2016-2020 Table 48 LBN Brand Shares of Watches: % Value 2017-2020 Table 49 Distribution of Watches by Format: % Value 2016-2021 Table 50 Forecast Sales of Watches by Category: Volume 2021-2026 Table 51 Forecast Sales of Watches by Category: Value 2021-2026 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Writing Instruments in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Colouring instruments experiences growth in demand as lower grades return to school in 2021
Writing instruments continues to experience growing competition from digital devices in 2021
Globally renowned brands continue to lead writing instruments in 2020 due to consumer trust in their quality and wide distribution networks

PROSPECTS AND OPPORTUNITIES

Back-to-school period may offer respite for some writing instruments and measuring of environmental impact in writing instruments’ value chain increasingly important
Changing education landscape impacting the demand for writing instruments
Growth of the e-commerce channel encourages growing online purchases of writing instruments

CATEGORY DATA

Table 54 Sales of Writing Instruments by Category: Volume 2016-2021 Table 55 Sales of Writing Instruments by Category: Value 2016-2021 Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021 Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020 Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020 Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021 Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026 Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026 Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
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This report originates from Passport, our Personal Accessories research and analysis database.

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