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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in South Africa?
- Which are the leading brands in Personal Accessories in South Africa?
- How significant is tourism in determining sales and demand for Personal Accessories in South Africa?
- How are COVID-19 and global recession impacting demand for Personal Accessories in South Africa?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in South Africa
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What is next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2016-2021
Table 2 Sales of Personal Accessories by Category: Value 2016-2021
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Bags and Luggage in South Africa
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer spending on non-essential items declines due to economic conditions and demand for luggage and business bags continues to be supressed in 2021
Import and export of bags and luggage lower in 2021 than in previous years
Bags and luggage remains a highly fragmented landscape in 2020 with a wide range of brands covering all income groups
PROSPECTS AND OPPORTUNITIES
Weekend-away and stay-cation trends grow the demand for portable bags like backpacks and duffel bags
Bags and luggage’s competitive landscape likely to undergo changes during the forecast period
Consumer engagement with e-commerce experiences high growth
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021
Table 13 Sales of Bags and Luggage by Category: Value 2016-2021
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021
Table 16 Sales of Luggage by Type: % Value 2016-2021
Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020
Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026
Jewellery in South Africa
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer spending on non-essential items decline due to poor economic conditions in 2021
Increased promotional sales of jewellery sustains businesses to a degree in 2021
Jewellery impacted by changing fashion trends due to the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Measure of environmental impact and sustainability of jewellery industry increasingly important
Implementation of added luxury value of jewellery set to increase jewellery value over the forecast period
E-commerce channel will be important for retailer growth during the forecast period
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2016-2021
Table 25 Sales of Jewellery by Category: Value 2016-2021
Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021
Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021
Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021
Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021
Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021
Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021
Table 32 NBO Company Shares of Jewellery: % Value 2016-2020
Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020
Table 34 Distribution of Jewellery by Format: % Value 2016-2021
Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026
Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026
Watches in South Africa
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers increasingly price sensitive, while lifestyles result in digital watches presenting analogue and mechanical watches with competition in 2021
Brands remains a significant factor in watch purchases in 2021
The Swatch Group retains leadership of watches in 2020 with wide portfolio, but Rolex increases value share
PROSPECTS AND OPPORTUNITIES
Watches set to see negative sales growth over the forecast period as many local consumers prioritise spending despite watch prices remaining fixed
Consumers increasingly concerned with environmental impact and sustainability of watch industry
E-commerce likely to rise with substantial space for growth over the forecast period
CATEGORY DATA
Table 39 Sales of Watches by Category: Volume 2016-2021
Table 40 Sales of Watches by Category: Value 2016-2021
Table 41 Sales of Watches by Category: % Volume Growth 2016-2021
Table 42 Sales of Watches by Category: % Value Growth 2016-2021
Table 43 Sales of Watches by Price Band: Volume 2016-2021
Table 44 Sales of Watches by Price Band: Value 2016-2021
Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 47 NBO Company Shares of Watches: % Value 2016-2020
Table 48 LBN Brand Shares of Watches: % Value 2017-2020
Table 49 Distribution of Watches by Format: % Value 2016-2021
Table 50 Forecast Sales of Watches by Category: Volume 2021-2026
Table 51 Forecast Sales of Watches by Category: Value 2021-2026
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026
Writing Instruments in South Africa
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colouring instruments experiences growth in demand as lower grades return to school in 2021
Writing instruments continues to experience growing competition from digital devices in 2021
Globally renowned brands continue to lead writing instruments in 2020 due to consumer trust in their quality and wide distribution networks
PROSPECTS AND OPPORTUNITIES
Back-to-school period may offer respite for some writing instruments and measuring of environmental impact in writing instruments’ value chain increasingly important
Changing education landscape impacting the demand for writing instruments
Growth of the e-commerce channel encourages growing online purchases of writing instruments
CATEGORY DATA
Table 54 Sales of Writing Instruments by Category: Volume 2016-2021
Table 55 Sales of Writing Instruments by Category: Value 2016-2021
Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026