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Country Report

Personal Accessories in

Personal Accessories in South Africa

41 pages, Jul 2018

US$1,210

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Executive Summary

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Consumer spending remains under pressure due to economic recession

Consumer confidence remained in a slump in South Africa in 2018 as the country remained under the influence of the prolonged economic recession. Although economic indicators improved over the year as the rand rallied against major global currencies during the first half of the year and GDP growth returned to positive ground, discretionary spending continued to slide due to the rising cost of living and tightened access to credit.

Global fashion trends continue to influence demand for personal accessories

Fashion trends in South Africa tend to follow the prevailing global trends. Local consumers now have instant access to the latest fashion trends from around the world through the broadcast media, the internet and social media and this means that the manufacturers and retailers of personal accessories are under increasing pressure to anticipate and keep up with the latest trends in order to remain competitive.

The competitive environment remains fragmented

The competitive environment in personal accessories remains highly fragmented and the market is characterised by numerous relatively small players which are present in only one category. In addition, with chained retailers, licensed importers and large multinational companies prominent among the market leaders, there are indeed few companies that specialise in personal accessories, with most industry players offering these products as part of considerably wider product portfolios.

Specialist retail channels remain the preferred source of most personal accessories

2018 saw leisure and personal goods specialist retailers maintain its position as the leading retail channel for personal accessories. Bags and luggage specialist retailers and jewellery and watch specialist retailers account for the bulk of sales in the industry as they offer specialist sales advice and a wide variety of high-quality products at reasonable prices.

Negative sales growth expected despite anticipated easing of economic conditions

The South African economy is expected to improve somewhat over the forecast period, with inflation and unemployment expected to fall over the medium-term and GDP growth expected to have returned to positive ground before the end of 2018. However, this is unlikely to result in any major turnaround for the fortunes of the country’s personal accessories market, with negative value growth expected in constant 2018 terms in all categories over the forecast period.

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Personal Accessories Sample Report Personal Accessories Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Personal Accessories in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in South Africa?
Is mechanical, quartz digital or quartz analogue driving sales of watches in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in South Africa

EXECUTIVE SUMMARY

Consumer spending remains under pressure due to economic recession

Global fashion trends continue to influence demand for personal accessories

The competitive environment remains fragmented

Specialist retail channels remain the preferred source of most personal accessories

Negative sales growth expected despite anticipated easing of economic conditions

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in South Africa

HEADLINES

PROSPECTS

Negative value growth ahead for bags and luggage

Aspirational consumers expected to continue demanding high-priced products

Internet retailing expected to emerge strongly in the distribution of bags and luggage

COMPETITIVE LANDSCAPE

Busby Trading maintains its strong leadership in bags and luggage

Famous brands with international profiles remain dominant in bags and luggage

Legitimate sales of bags and luggage under pressure from illicit sales of counterfeits

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in South Africa

HEADLINES

PROSPECTS

Jewellery slated for negative growth over the forecast period

Costume jewellery set to register stronger sales declines than fine jewellery

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Sales of jewellery dominated by chained retailers

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Writing Instruments in South Africa

HEADLINES

PROSPECTS

Writing instruments likely to see a negative performance over the forecast period

Pencils expected to register the strongest growth in writing instruments

Back-to-school promotions set to remain crucial to sales of writing instruments

COMPETITIVE LANDSCAPE

Bic continues to lead sales in writing instruments

Silveray Statmark and Staedtler are the strongest competitors to Bic

International brands remain dominant in writing instruments

CATEGORY DATA

Table 39 Sales of Writing Instruments by Category: Volume 2013-2018
Table 40 Sales of Writing Instruments by Category: Value 2013-2018
Table 41 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 42 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 44 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 45 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 46 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 47 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 48 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 49 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

Watches in South Africa

HEADLINES

PROSPECTS

Further sales decreases likely to be seen in watches

Mid watches set to see the best performance, followed by high watches

Jewellery and watch specialist retailers to remain in control of watches distribution

COMPETITIVE LANDSCAPE

The Swatch Group remains well out in front in watches

International Timepiece & Fashion and Treger Brands register the highest growth

High watches sold through specialists as consumers seek to avoid counterfeits

CATEGORY DATA

Table 50 Sales of Watches by Category: Volume 2013-2018
Table 51 Sales of Watches by Category: Value 2013-2018
Table 52 Sales of Watches by Category: % Volume Growth 2013-2018
Table 53 Sales of Watches by Category: % Value Growth 2013-2018
Table 54 Sales of Watches by Price Band: Volume 2013-2018
Table 55 Sales of Watches by Price Band: Value 2013-2018
Table 56 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 57 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 58 NBO Company Shares of Watches: % Value 2013-2017
Table 59 LBN Brand Shares of Watches: % Value 2014-2017
Table 60 Distribution of Watches by Format: % Value 2013-2018
Table 61 Forecast Sales of Watches by Category: Volume 2018-2023
Table 62 Forecast Sales of Watches by Category: Value 2018-2023
Table 63 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 65 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 66 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 67 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 68 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer spending remains under pressure due to economic recession

Global fashion trends continue to influence demand for personal accessories

The competitive environment remains fragmented

Specialist retail channels remain the preferred source of most personal accessories

Negative sales growth expected despite anticipated easing of economic conditions

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in South Africa

EXECUTIVE SUMMARY

Consumer spending remains under pressure due to economic recession

Global fashion trends continue to influence demand for personal accessories

The competitive environment remains fragmented

Specialist retail channels remain the preferred source of most personal accessories

Negative sales growth expected despite anticipated easing of economic conditions

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in South Africa

HEADLINES

PROSPECTS

Negative value growth ahead for bags and luggage

Aspirational consumers expected to continue demanding high-priced products

Internet retailing expected to emerge strongly in the distribution of bags and luggage

COMPETITIVE LANDSCAPE

Busby Trading maintains its strong leadership in bags and luggage

Famous brands with international profiles remain dominant in bags and luggage

Legitimate sales of bags and luggage under pressure from illicit sales of counterfeits

CATEGORY DATA

Jewellery in South Africa

HEADLINES

PROSPECTS

Jewellery slated for negative growth over the forecast period

Costume jewellery set to register stronger sales declines than fine jewellery

Internet retailing unlikely to emerge strongly as a sales channel for jewellery

COMPETITIVE LANDSCAPE

Browns the Diamond Store maintains its leading position in jewellery in 2017

Mylight Holdings and The Foschini Group round out the top three players in jewellery

Sales of jewellery dominated by chained retailers

CATEGORY DATA

Writing Instruments in South Africa

HEADLINES

PROSPECTS

Writing instruments likely to see a negative performance over the forecast period

Pencils expected to register the strongest growth in writing instruments

Back-to-school promotions set to remain crucial to sales of writing instruments

COMPETITIVE LANDSCAPE

Bic continues to lead sales in writing instruments

Silveray Statmark and Staedtler are the strongest competitors to Bic

International brands remain dominant in writing instruments

CATEGORY DATA

Watches in South Africa

HEADLINES

PROSPECTS

Further sales decreases likely to be seen in watches

Mid watches set to see the best performance, followed by high watches

Jewellery and watch specialist retailers to remain in control of watches distribution

COMPETITIVE LANDSCAPE

The Swatch Group remains well out in front in watches

International Timepiece & Fashion and Treger Brands register the highest growth

High watches sold through specialists as consumers seek to avoid counterfeits

CATEGORY DATA

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