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Country Report

Personal Accessories in

Personal Accessories in Thailand

Jul 2019

US$1,210

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Executive Summary

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Inflation and decline in Chinese tourist numbers impact sales

Thailand’s relatively stable economy and continuing stream of tourists, expansion of retail branches by major chained retailers and a bright new flagship concept store are among the factors that helped personal accessories maintain stable value growth in 2018. However, volume growth slowed down in most categories.

Currency fluctuations and public relations issues impact Chinese tourist demand

Unanticipated events and other factors combined to bring Chinese arrivals down considerably from mid-2018 and into 2019. First in the chain of events was the catastrophic boating accident off the coast of Phuket in July 2018, which resulted in the loss of 47 Chinese tourists.

Domestic players prevalent in some categories in highly fragmented landscape

In 2018, the competitive landscape in nearly every category of personal accessories continued to be characterised by fragmentation, as Thailand hosts numerous international and local players. The only exception to the fragmentation is in watches, where the top three players – all global players – accounted for half of all value sales in 2018.

Distribution marked by aggressive store expansion and intensified online presence

In 2019, store-based non-grocery specialists continued to account for the bulk of personal accessories purchases. Getting to see and touch a product along with the ability to verify a product’s authenticity before making a purchasing decision along with customisation and other in-store services are key reasons why consumers prefer this distribution channel.

Prospects for personal accessories are positive, despite some current challenges

Over the forecast period both value and volume growth of personal accessories is expected to be positive, as tourism from other markets will thrive, Chinese arrival numbers are likely to revive and domestic consumers will continue to spend on the wide variety of luxury and non-luxury personal accessories available to them offline and online. Value growth in all categories is set to be higher compared to review period current value CAGRs, with stronger growth attributable to the growing number of middle-class consumers with greater purchasing power together with an increase in the daily minimum wage.

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Personal Goods Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Personal Accessories in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Thailand?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Thailand

EXECUTIVE SUMMARY

Inflation and decline in Chinese tourist numbers impact sales

Currency fluctuations and public relations issues impact Chinese tourist demand

Domestic players prevalent in some categories in highly fragmented landscape

Distribution marked by aggressive store expansion and intensified online presence

Prospects for personal accessories are positive, despite some current challenges

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
Table 2 Sales of Personal Accessories by Category: Value 2014-2019
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Thailand

HEADLINES

PROSPECTS

Increased travel boosts growth despite lag in Chinese tourism

Small bags are all the rage, encouraging strong promotion and new launches

Internet retailing growth dynamic but in-store sales prevail

COMPETITIVE LANDSCAPE

Kering gains on LVMH with boost from Gucci, but both luxury brands thrive

Samsonite maintains focus on building hard cases, appealing to younger travellers

Jaspel’s focused promotion for Lyn generates strong value growth

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
Table 16 Sales of Luggage by Type: % Value 2014-2019
Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024

Jewellery in Thailand

HEADLINES

PROSPECTS

Later marriages and hand-me-down wedding jewellery cause slowdown

Wide variety of cheaper costume jewellery offered online finds ready audience

Online sales of costume jewellery increase but store-based sales still prevail

COMPETITIVE LANDSCAPE

Jubilee expands and focuses on promoting popular bracelet/earring sets

Swarovski strengthens its lead while Gucci gains traction with triple-digit growth

Local and family-owned business thrive in the fragmented landscape

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2014-2019
Table 25 Sales of Jewellery by Category: Value 2014-2019
Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
Table 34 Distribution of Jewellery by Format: % Value 2014-2019
Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024

Watches in Thailand

HEADLINES

PROSPECTS

As elsewhere in the Thai economy, watches suffers from loss of Chinese consumers

Mid watches take greater hit from tourism slowdown but are expected to recover

Limited edition luxury watches become increasingly attractive investments

COMPETITIVE LANDSCAPE

Advanced eco-friendly technology and matching watches sustain Casio’s leadership

Solar technology and higher precision feature in – and benefit all – price bands

Popular luxury Swiss watch brand Rolex continues to rule

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2014-2019
Table 40 Sales of Watches by Category: Value 2014-2019
Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
Table 42 Sales of Watches by Category: % Value Growth 2014-2019
Table 43 Sales of Watches by Price Band: Volume 2014-2019
Table 44 Sales of Watches by Price Band: Value 2014-2019
Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 47 NBO Company Shares of Watches: % Value 2014-2018
Table 48 LBN Brand Shares of Watches: % Value 2015-2018
Table 49 Distribution of Watches by Format: % Value 2014-2019
Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
Table 51 Forecast Sales of Watches by Category: Value 2019-2024
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Writing Instruments in Thailand

HEADLINES

PROSPECTS

Inflationary factors, election uncertainty and tourism drop keep volume growth down

Increased competition from small online players hinders growth

Key players pursue omnichannel strategies to compete with smaller players online

COMPETITIVE LANDSCAPE

Focusing on differentiation, DHA Siamwalla gains the lead in writing instruments

OfficeMate continues aggressive expansion with branches in Nongkhai and Phitsanulok

Somjai adopts an online strategy to expand its consumer base

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
Table 59 Sales of Writing Instruments by Category: Value 2014-2019
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Personal Accessories in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Inflation and decline in Chinese tourist numbers impact sales

Currency fluctuations and public relations issues impact Chinese tourist demand

Domestic players prevalent in some categories in highly fragmented landscape

Distribution marked by aggressive store expansion and intensified online presence

Prospects for personal accessories are positive, despite some current challenges

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Personal Accessories in Thailand

EXECUTIVE SUMMARY

Inflation and decline in Chinese tourist numbers impact sales

Currency fluctuations and public relations issues impact Chinese tourist demand

Domestic players prevalent in some categories in highly fragmented landscape

Distribution marked by aggressive store expansion and intensified online presence

Prospects for personal accessories are positive, despite some current challenges

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Thailand

HEADLINES

PROSPECTS

Increased travel boosts growth despite lag in Chinese tourism

Small bags are all the rage, encouraging strong promotion and new launches

Internet retailing growth dynamic but in-store sales prevail

COMPETITIVE LANDSCAPE

Kering gains on LVMH with boost from Gucci, but both luxury brands thrive

Samsonite maintains focus on building hard cases, appealing to younger travellers

Jaspel’s focused promotion for Lyn generates strong value growth

CATEGORY DATA

Jewellery in Thailand

HEADLINES

PROSPECTS

Later marriages and hand-me-down wedding jewellery cause slowdown

Wide variety of cheaper costume jewellery offered online finds ready audience

Online sales of costume jewellery increase but store-based sales still prevail

COMPETITIVE LANDSCAPE

Jubilee expands and focuses on promoting popular bracelet/earring sets

Swarovski strengthens its lead while Gucci gains traction with triple-digit growth

Local and family-owned business thrive in the fragmented landscape

CATEGORY DATA

Watches in Thailand

HEADLINES

PROSPECTS

As elsewhere in the Thai economy, watches suffers from loss of Chinese consumers

Mid watches take greater hit from tourism slowdown but are expected to recover

Limited edition luxury watches become increasingly attractive investments

COMPETITIVE LANDSCAPE

Advanced eco-friendly technology and matching watches sustain Casio’s leadership

Solar technology and higher precision feature in – and benefit all – price bands

Popular luxury Swiss watch brand Rolex continues to rule

CATEGORY DATA

Writing Instruments in Thailand

HEADLINES

PROSPECTS

Inflationary factors, election uncertainty and tourism drop keep volume growth down

Increased competition from small online players hinders growth

Key players pursue omnichannel strategies to compete with smaller players online

COMPETITIVE LANDSCAPE

Focusing on differentiation, DHA Siamwalla gains the lead in writing instruments

OfficeMate continues aggressive expansion with branches in Nongkhai and Phitsanulok

Somjai adopts an online strategy to expand its consumer base

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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