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Country Report

Personal Accessories in

Personal Accessories in Thailand

37 pages, Jul 2018

US$1,210

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stable growth of Thai economy and tourism influences personal accessories

Economic conditions in Thailand remain stable in 2018 with a slower GDP. Exports and tourism are the two key positive factors contributing to overall growth.

Product variety and exclusivity encourage sales

The presence of new product developments in personal accessories drives demand for such products among consumers. Competition could become more intense as supply becomes more varied in terms of brands and product variety.

Personal accessories remains fragmented

Personal accessories in Thailand remains very fragmented with a number of big and small local and international brands in the landscape. During 2017-2018, a growing number of brands entered the local scene, leading to greater penetration of branded offerings.

Personal accessories sees significant growth in online platforms

In 2018, store-based non-grocery specialists remains the key distribution channel, accounting for the bulk of personal accessories purchases. Getting a close look and touching a real product before making a decision along with in-store services are key features valued by many consumers.

Future prospects remain optimistic for personal accessories

Overall, the performance of personal accessories is expected to be positive. Although the Thai economy could show slow recovery, local tourism is likely to continue blossoming.

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Personal Accessories Sample Report Personal Accessories Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Personal Accessories in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of luggage, backpacks and sports bags impacted by tourism flows?
Are sales of real jewellery catching up on costume jewellery in Thailand?
Is mechanical, quartz digital or quartz analogue driving sales of watches in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our personal goods market research database.

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Personal Accessories in Thailand

EXECUTIVE SUMMARY

Stable growth of Thai economy and tourism influences personal accessories

Product variety and exclusivity encourage sales

Personal accessories remains fragmented

Personal accessories sees significant growth in online platforms

Future prospects remain optimistic for personal accessories

MARKET DATA

Table 1 Sales of Personal Accessories by Category: Volume 2013-2018
Table 2 Sales of Personal Accessories by Category: Value 2013-2018
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 4 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 6 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 7 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 9 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bags and Luggage in Thailand

HEADLINES

PROSPECTS

High-street fashion and demand for travel bags shape category movement

Environmentally-friendly bags gain more presence

COMPETITIVE LANDSCAPE

LVMH Moet Hennessy Louis Vuitton SA maintains lead

Samsonite (Thailand) Co Ltd benefits from travel boom

Minor International PCL achieves double-digit growth for Charles & Keith

CATEGORY DATA

Table 12 Sales of Bags and Luggage by Category: Volume 2013-2018
Table 13 Sales of Bags and Luggage by Category: Value 2013-2018
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2013-2018
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2013-2018
Table 16 Sales of Luggage by Type: % Value 2013-2018
Table 17 NBO Company Shares of Bags and Luggage: % Value 2013-2017
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2014-2017
Table 19 Distribution of Bags and Luggage by Format: % Value 2013-2018
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2018-2023
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2018-2023
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2018-2023

Jewellery in Thailand

HEADLINES

PROSPECTS

Shift in consumer preference to more exclusive designs

Potential exists for costume jewellery

Jewellery and watch specialist retailers remains the core channel

COMPETITIVE LANDSCAPE

Swarovski Thailand Co Ltd posts double-digit growth

Pandora (Thailand) Co Ltd records double-digit growth with its second factory

Local players lead jewellery

CATEGORY DATA

Table 24 Sales of Jewellery by Category: Volume 2013-2018
Table 25 Sales of Jewellery by Category: Value 2013-2018
Table 26 Sales of Jewellery by Category: % Volume Growth 2013-2018
Table 27 Sales of Jewellery by Category: % Value Growth 2013-2018
Table 28 Sales of Costume Jewellery by Type: % Value 2013-2018
Table 29 Sales of Fine Jewellery by Type: % Value 2013-2018
Table 30 Sales of Fine Jewellery by Collection: % Value 2013-2018
Table 31 Sales of Fine Jewellery by Metal: % Value 2013-2018
Table 32 NBO Company Shares of Jewellery: % Value 2013-2017
Table 33 LBN Brand Shares of Jewellery: % Value 2014-2017
Table 34 Distribution of Jewellery by Format: % Value 2013-2018
Table 35 Forecast Sales of Jewellery by Category: Volume 2018-2023
Table 36 Forecast Sales of Jewellery by Category: Value 2018-2023
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2018-2023

Watches in Thailand

HEADLINES

PROSPECTS

New products and limited collections support growth in watches

Most dynamic area remains mid-priced tier

Adoption of smartwatches could affect watches

COMPETITIVE LANDSCAPE

Casio Marketing (Thailand) Co Ltd maintains lead

Rolex remains the most popular luxury Swiss watch brand

Swatch Group Trading (Thailand) Ltd manages several brands in its portfolio

CATEGORY DATA

Table 39 Sales of Watches by Category: Volume 2013-2018
Table 40 Sales of Watches by Category: Value 2013-2018
Table 41 Sales of Watches by Category: % Volume Growth 2013-2018
Table 42 Sales of Watches by Category: % Value Growth 2013-2018
Table 43 Sales of Watches by Price Band: Volume 2013-2018
Table 44 Sales of Watches by Price Band: Value 2013-2018
Table 45 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 46 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 47 NBO Company Shares of Watches: % Value 2013-2017
Table 48 LBN Brand Shares of Watches: % Value 2014-2017
Table 49 Distribution of Watches by Format: % Value 2013-2018
Table 50 Forecast Sales of Watches by Category: Volume 2018-2023
Table 51 Forecast Sales of Watches by Category: Value 2018-2023
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 55 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Writing Instruments in Thailand

HEADLINES

PROSPECTS

Declining birth rate and shift towards digital devices could limit sales

Players are expected to employ omnichannel strategies and online marketing

Price competition in writing instruments is intense

COMPETITIVE LANDSCAPE

Thanks to its long standing in Thailand, Nan Mee Co Ltd maintains lead

DHA Siamwalla Ltd focuses on differentiation

Newell Rubbermaid Co Ltd strengthen its distribution with online platform

CATEGORY DATA

Table 58 Sales of Writing Instruments by Category: Volume 2013-2018
Table 59 Sales of Writing Instruments by Category: Value 2013-2018
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 61 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 63 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 64 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 66 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Personal Accessories in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Stable growth of Thai economy and tourism influences personal accessories

Product variety and exclusivity encourage sales

Personal accessories remains fragmented

Personal accessories sees significant growth in online platforms

Future prospects remain optimistic for personal accessories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Personal Accessories in Thailand

EXECUTIVE SUMMARY

Stable growth of Thai economy and tourism influences personal accessories

Product variety and exclusivity encourage sales

Personal accessories remains fragmented

Personal accessories sees significant growth in online platforms

Future prospects remain optimistic for personal accessories

MARKET DATA

DEFINITIONS

SOURCES

Bags and Luggage in Thailand

HEADLINES

PROSPECTS

High-street fashion and demand for travel bags shape category movement

Environmentally-friendly bags gain more presence

COMPETITIVE LANDSCAPE

LVMH Moet Hennessy Louis Vuitton SA maintains lead

Samsonite (Thailand) Co Ltd benefits from travel boom

Minor International PCL achieves double-digit growth for Charles & Keith

CATEGORY DATA

Jewellery in Thailand

HEADLINES

PROSPECTS

Shift in consumer preference to more exclusive designs

Potential exists for costume jewellery

Jewellery and watch specialist retailers remains the core channel

COMPETITIVE LANDSCAPE

Swarovski Thailand Co Ltd posts double-digit growth

Pandora (Thailand) Co Ltd records double-digit growth with its second factory

Local players lead jewellery

CATEGORY DATA

Watches in Thailand

HEADLINES

PROSPECTS

New products and limited collections support growth in watches

Most dynamic area remains mid-priced tier

Adoption of smartwatches could affect watches

COMPETITIVE LANDSCAPE

Casio Marketing (Thailand) Co Ltd maintains lead

Rolex remains the most popular luxury Swiss watch brand

Swatch Group Trading (Thailand) Ltd manages several brands in its portfolio

CATEGORY DATA

Writing Instruments in Thailand

HEADLINES

PROSPECTS

Declining birth rate and shift towards digital devices could limit sales

Players are expected to employ omnichannel strategies and online marketing

Price competition in writing instruments is intense

COMPETITIVE LANDSCAPE

Thanks to its long standing in Thailand, Nan Mee Co Ltd maintains lead

DHA Siamwalla Ltd focuses on differentiation

Newell Rubbermaid Co Ltd strengthen its distribution with online platform

CATEGORY DATA

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