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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Thailand?
- Which are the leading brands in Personal Accessories in Thailand?
- How significant is tourism in determining sales and demand for Personal Accessories in Thailand?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Thailand?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Thailand
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2016-2021
Table 2 Sales of Personal Accessories by Category: Value 2016-2021
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 4 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 6 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 7 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 9 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Bags and Luggage in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands respond to the shift towards e-commerce by focusing on online marketing
Luxury brands turn to Line to maintain the personal touch in online sales
CSR activity emerges as an important factor in the marketing of bags and luggage
PROSPECTS AND OPPORTUNITIES
Exclusivity set to come to the fore during the post COVID-19 period
The brand set to respond to rising consumer interest in sustainability
E-commerce slated to be the big winner as sales set to continue shifting online
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2016-2021
Table 13 Sales of Bags and Luggage by Category: Value 2016-2021
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2016-2021
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2016-2021
Table 16 Sales of Luggage by Type: % Value 2016-2021
Table 17 NBO Company Shares of Bags and Luggage: % Value 2016-2020
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2017-2020
Table 19 Distribution of Bags and Luggage by Format: % Value 2016-2021
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2021-2026
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2021-2026
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2021-2026
Jewellery in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Jewellery brands respond to the increasing interest in the online world
Pressure on household incomes due to COVID-19 pushes brands to reduce prices
Rebranding and brand ambassadors the focus of efforts to refresh image
PROSPECTS AND OPPORTUNITIES
Gifting occasions set to become a bigger focus for jewellery brands
Price promotions to continue being seen as brands seek to broaden their appeal
Brands gear up for the return to store-based retailing
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2016-2021
Table 25 Sales of Jewellery by Category: Value 2016-2021
Table 26 Sales of Jewellery by Category: % Volume Growth 2016-2021
Table 27 Sales of Jewellery by Category: % Value Growth 2016-2021
Table 28 Sales of Costume Jewellery by Type: % Value 2016-2021
Table 29 Sales of Fine Jewellery by Type: % Value 2016-2021
Table 30 Sales of Fine Jewellery by Collection: % Value 2016-2021
Table 31 Sales of Fine Jewellery by Metal: % Value 2016-2021
Table 32 NBO Company Shares of Jewellery: % Value 2016-2020
Table 33 LBN Brand Shares of Jewellery: % Value 2017-2020
Table 34 Distribution of Jewellery by Format: % Value 2016-2021
Table 35 Forecast Sales of Jewellery by Category: Volume 2021-2026
Table 36 Forecast Sales of Jewellery by Category: Value 2021-2026
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2021-2026
Watches in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower-priced models are launched as brands seek to appeal to a wider audience
The leading players in watches focus more on online marketing and sales
Brands prepare for the eventual return to shopping in stores with new retail outlets
PROSPECTS AND OPPORTUNITIES
The increasing interest in pre-owned watches could present challenges
Watch brands to benefit from Thai consumers having greater exposure to watches
New launches expected to continue driving growth
CATEGORY DATA
Table 39 Sales of Watches by Category: Volume 2016-2021
Table 40 Sales of Watches by Category: Value 2016-2021
Table 41 Sales of Watches by Category: % Volume Growth 2016-2021
Table 42 Sales of Watches by Category: % Value Growth 2016-2021
Table 43 Sales of Watches by Price Band: Volume 2016-2021
Table 44 Sales of Watches by Price Band: Value 2016-2021
Table 45 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 46 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 47 NBO Company Shares of Watches: % Value 2016-2020
Table 48 LBN Brand Shares of Watches: % Value 2017-2020
Table 49 Distribution of Watches by Format: % Value 2016-2021
Table 50 Forecast Sales of Watches by Category: Volume 2021-2026
Table 51 Forecast Sales of Watches by Category: Value 2021-2026
Table 52 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 53 Forecast Sales of Watches by Category: % Value Growth 2021-2026
Writing Instruments in Thailand
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands engage in a variety of promotional activities to push demand
Price reductions seen as demand remains low due to adverse economic context
Writing instruments brands turn to CSR activity to remain relevant and boost demand
PROSPECTS AND OPPORTUNITIES
The shift seen in the retailing of writing instruments expected to develop further
Innovation and limited editions set to continue being seen in writing instruments
A more integrated approach to retailing set to emerge in writing instruments
CATEGORY DATA
Table 54 Sales of Writing Instruments by Category: Volume 2016-2021
Table 55 Sales of Writing Instruments by Category: Value 2016-2021
Table 56 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 57 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 59 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 60 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 61 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 62 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 63 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026