Personal Accessories in Thailand
Personal accessories in 2022: The big picture
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Bags and Luggage in Thailand
Brands respond to the shift towards e-commerce by focusing on online marketing
Buy Now Pay Later Payment (BNPL) continues to grow in popularity
Recovery of the economy with the rebound in tourism boosts bags and luggage
Collaborations and exclusivity to grow as key concepts
Brand owners tap into the growing consumer interest in sustainability
E-commerce is becoming more than a sales channel in bags and luggage
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
Jewellery in Thailand
Jewellery businesses shift online for marketing purposes
Players continue to try the pique the interest of still cautious consumers
Use of brand ambassadors and influencers to refresh brand image
Lab-grown diamonds may gain popularity as more affordable and eco-friendly alternatives
Brand collaborations and gifting occasions offer ways to reach new and existing consumers
Digitalisation opens up marketing and sales opportunities
Table 24 Sales of Jewellery by Category: Volume 2017-2022
Table 25 Sales of Jewellery by Category: Value 2017-2022
Table 26 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 27 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 28 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 29 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 30 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 31 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 32 NBO Company Shares of Jewellery: % Value 2018-2022
Table 33 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 34 Distribution of Jewellery by Format: % Value 2017-2022
Table 35 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 36 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
Traditional and Connected Watches in Thailand
Increasing interest in pre-owned and “homage” watches
Shortages of super luxury watches due to disrupted production lead to spikes in prices
Players use special collections and ambassadors to build brands
Expos and higher investments in e-commerce to grow the importance of Thailand as a watch market
The sustainability trend penetrates watches
New launches by traditional players to compete with rapidly developing offer of smart watches
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 40 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 43 Sales of Traditional Watches by Type: Volume 2017-2022
Table 44 Sales of Traditional Watches by Type: Value 2017-2022
Table 45 Sales of Traditional Watches by Type: % Volume Growth 2017-2022
Table 46 Sales of Traditional Watches by Type: % Value Growth 2017-2022
Table 47 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 48 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 51 Sales of Connected Watches by Type: Volume 2017-2022
Table 52 Sales of Connected Watches by Type: Value 2017-2022
Table 53 Sales of Connected Watches by Type: % Volume Growth 2017-2022
Table 54 Sales of Connected Watches by Type: % Value Growth 2017-2022
Table 55 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 56 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 57 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 58 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 59 Distribution of Traditional Watches: % Value 2017-2022
Table 60 Distribution of Connected Watches: % Value 2017-2022
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of Traditional Watches by Type: Volume 2022-2027
Table 66 Forecast Sales of Traditional Watches by Type: Value 2022-2027
Table 67 Forecast Sales of Traditional Watches by Type: % Volume Growth 2022-2027
Table 68 Forecast Sales of Traditional Watches by Type: % Value Growth 2022-2027
Table 69 Forecast Sales of Connected Watches by Type: Volume 2022-2027
Table 70 Forecast Sales of Connected Watches by Type: Value 2022-2027
Table 71 Forecast Sales of Connected Watches by Type: % Volume Growth 2022-2027
Table 72 Forecast Sales of Connected Watches by Type: % Value Growth 2022-2027
Writing Instruments in Thailand
The demand for writing instruments improves as pandemic measures ease
Aggressive and innovative promotional campaigns continue to boost sales of writing instruments
Retailers and players look to a more integrated approach to distribution and communication
Innovation and limited editions set to continue to foster interest in writing instruments
Players are required to keep pace with changing lifestyles to maintain relevance and interest
A more integrated approach to retailing is set to be consolidated in writing instruments
Table 73 Sales of Writing Instruments by Category: Volume 2017-2022
Table 74 Sales of Writing Instruments by Category: Value 2017-2022
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 76 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 78 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 79 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 81 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027