Executive Summary

Jan 2019
PROSPECTS
Processed meat and seafood packaging continues to see pack size polarisation

Brazil’s economic crisis affected consumers in ways that go beyond restricted budgets, resulting in them trading down to cheaper brands or completely exiting superfluous categories such as yoghurt. Consumers also became more rational in two senses.

Global aversion towards plastic packaging has not yet reached Brazil

The global movement away from plastic packaging does not yet seem to have reached Brazilians yet. While concern with the environmental impact of the material increases, sustainability is arguably becoming a symbol of status in Western countries.

As processed meat and seafood become snacks, packaging is adapting accordingly

Concerns with health and wellness have significantly decreased the consumption of processed meat and seafood products in Brazil. Consumers who increasingly investigate what they eat have begun to choose healthier alternatives, such as just cheese for cold cuts or fresh meat instead of chicken nuggets.

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Processed Meat and Seafood Packaging in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What are the major food pack types and how are they performing in Brazil?
  • How are consumption trends impacting the food packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Processed Meat and Seafood Packaging in Brazil - Category analysis

HEADLINES

PROSPECTS

Processed meat and seafood packaging continues to see pack size polarisation
Global aversion towards plastic packaging has not yet reached Brazil
As processed meat and seafood become snacks, packaging is adapting accordingly

Processed Meat and Seafood Packaging in Brazil - Company Profiles

Packaging Industry in Brazil - Industry Overview

EXECUTIVE SUMMARY

Packaging volume sales continue to register positive movement despite market volatility
Technology continues to offer most opportunities for differentiation in food packaging
Glass manufacturers struggle to supply current alcoholic drinks demand
Premium appearance can be key in certain areas of beauty and personal care packaging
Family-sized home care products remain resilient in the post-crisis period

PACKAGING LEGISLATION

Local regulation limits “shrinkflation” movement
Supply chain traceability: today, a differential; tomorrow, a must-have
National Policy on Solid Waste: good on paper

RECYCLING AND THE ENVIRONMENT

Despite declining rate, Brazil remains one of the global leaders in metal beverage can recycling
More public commitments with sustainable practices: an irreversible trend
The challenges for flexible packaging recyclability and the rise of monomaterial solutions
Table 1 Overview of Packaging Recycling and Recovery in Brazil: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

No final decision over “GMO labelling” in Brazil, with discussions continuing in 2019
Further discussions on new nutrition labelling guidelines

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