Brazil’s economic crisis affected consumers in ways that go beyond restricted budgets, resulting in them trading down to cheaper brands or completely exiting superfluous categories such as yoghurt. Consumers also became more rational in two senses.
The global movement away from plastic packaging does not yet seem to have reached Brazilians yet. While concern with the environmental impact of the material increases, sustainability is arguably becoming a symbol of status in Western countries.
Concerns with health and wellness have significantly decreased the consumption of processed meat and seafood products in Brazil. Consumers who increasingly investigate what they eat have begun to choose healthier alternatives, such as just cheese for cold cuts or fresh meat instead of chicken nuggets.
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