As Brazil slowly recovers from the economic crisis, categories such as processed meat are returning to growth and posted a good performance in 2019. At the same time, packaging consumption in unit terms is growing at even stronger rates, due to the offer of different pack sizes to appeal to consumers looking for smaller portions, either to reduce spending per item or for smaller households.
While concerns about the environmental impact of packaging increase, and, according to Euromonitor International’s Consumer Survey, about 70% of Brazilian consumers state that they worry about climate change, the global movement away from plastic packaging does not seem yet to have had an impact on the packaging of processed meat and seafood. Consumers tend still to look for the best cost-benefit and value for their money, and plastic packaging enables manufacturers either to maintain lower unit costs or to invest in better quality products, regardless of the packaging’s impact on the environment.
Fresh meat and most processed meat is sold in transparent plastic, due to the lower cost, easier transportation and resistance to freezing; however, as manufacturers try to differentiate themselves by enriching their product designs, folding cartons are being used combined with plastic wrapping. The paper boxes maintain some level of transparency as part of the packaging is made of plastic, so consumers can see the product inside.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Packaging research and analysis database.
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