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Learn moreFeb 2020
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As in many other packaged food categories, Japanese consumers are becoming increasingly inclined to favour smaller pack sizes in processed meat and seafood. This shift, which is especially evident with regard to shelf stable products, is partly due to shrinking household sizes, but also the result of population ageing and increasingly busy lifestyles.
The growing consumer demand for convenience is encouraging shelf stable meat and seafood manufacturers to shift from metal food cans to plastic pouches. As well as being lighter and, therefore, easier to transport and use than metal alternatives, plastic pouch packaging is seen as more convenient by some consumers because of its ease of disposability.
While manufacturers are proving increasingly keen to switch from metal to plastic packaging for the sake of consumer convenience and their own cost reduction, they are having to face the challenge presented by the fact that plastic food packaging is generally inferior to metal in terms of preserving product quality. As a result, extending best before/use by dates for plastic packaging has become a key issue for packaging manufacturers, and they have looked to develop more innovative packaging technologies.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Japan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.