Flexible plastic stands out as one of the most economical pack types for processed meat and seafood and continues to dominate sales, despite seeing its share decline slightly in 2019. The economic crisis has played a key role in supporting volumes of flexible plastic, with many brands replacing folding cartons with flexible plastic during the review period or launching new varieties exclusively in small flexible plastic packs.
Frozen processed meat was a category traditionally dominated by folding cartons, but in the review period many brands expanded their portfolios using flexible plastic packaging. These included leading brands such as Swift (JBS Argentina), which launched two-unit burger packs using flexible plastic as the primary packaging.
The development of closures in meat and seafood packaging remains very low in Argentina, with the majority of packs lacking closures. Zip press closures remains absent, not yet being introduced by any brands.
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