The COVID-19 pandemic had a varied impact on processed meat and seafood packaging in 2020 as consumers around India were faced with the fear of catching the virus and conflicting information on how to best avoid contamination. On the one hand, processed meat and seafood packaging was negatively affected by the false rumours that spread across the country linking the consumption of chicken products with COVID-19 infection.
A widening variety of product offerings, such as Amritsari fish and salmon, which were previously mainly only found in restaurants, became increasingly available as packaged products through retail in 2021. E-commerce platforms such as Licious, FreshToHome and Meatigo offer a plethora of products that suit different consumer needs, are easy to cook and are free from preservatives, thus enhancing the taste and quality.
Godrej Tyson is the leading player in processed meat and seafood in India. This is primarily due to the popularity of its Yummiez brand, which benefits from both affordable pricing and attractive packaging.
With hectic lifestyles and rising disposable incomes for dual-earning households, consumers are increasingly attracted to appetising staple foods that require minimal preparation time. Processed meat and seafood products provide an ideal choice for such consumers.
Smoked tuna, pickled fish, dried meat and many other shelf stable meat and seafood products are commonly sold in metal food cans. Although sales of these types of products remain low in India, mainly because consumers prefer fresh or frozen products over shelf stable, they are increasingly consumed as delicacies, and will continue to grow in popularity over the forecast period.
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