Due to hectic lifestyles, with limited time for meal preparation after work, in tandem with small kitchens in apartments, Hong Kong consumers tend to seek ways to shorten and simplify the meal preparation process. As a result, chilled meat marinated with seasonings and garnished with sliced ginger and portioned spring onions gained popularity in recent years.
The prevalence of Korean Pop culture in Hong Kong led to the emergence of more Korean brands in the packaged foods categories. Given a similar pack size and pack type, the use of vivid colours, simple and yet impactful layouts enabled players to project a stronger brand image to consumers.
The typical size of Hong Kong households reduced to 2.8 persons per household in 2016 according to official data from the Census and Statistics Department of Hong Kong.
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This industry report originates from Passport, our Packaging market research database.