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Country Report

Processed Meat and Seafood Packaging in

Processed Meat and Seafood Packaging in Hong Kong, China

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pack type diversification is spicing up meat substitutes

Meat substitutes is a fast-moving area in processed meat and seafood. Traditionally, most meat substitutes products in Hong Kong are bean curd contained in thin wall plastic containers; however, in line with an extensive range of newly-imported or developed products, packaging in meat substitutes is also seeing continuous innovation.

Less emphasis on raw product image in packaging visuals of shelf-stable products

Many of the shelf-stable processed meat and seafood brands are long-established in Hong Kong. Large local players, like Great Wall and Pearl River Bridge, usually highlight their raw product or the source animal image on their packaging to help deliver a down-to-earth, transparent and trustworthy brand image; however, facing fiercer competition from new players, as well as from healthier food alternatives, some shelf-stable processed meat and seafood brands are revamping their brands via packaging innovation.

Increase in secondary packaging for chilled and frozen meat and seafood

Most chilled and frozen meat and seafood used to be retailed in vacuum transparent flexible plastic, with the product itself thus being the packaging visual. From 2015 onwards, however, more processed seafood has come with an extra exterior layer of folding carton on top of the flexible plastic.

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Processed Meat and Seafood Packaging Processed Meat and Seafood Packaging

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Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Hong Kong, China?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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