With Singapore on the frontline of the global COVID-19 pandemic at an early stage, the official response to the unfolding situation was robust and swift. A key plank of government efforts to curb community transmission of the COVID-19 virus during the first half of the year involved requiring residents to stay at home for most of the time and avoid unnecessary contact with others.
As noted above, strong demand for processed meat and seafood during 2020 was supported by the strict approach taken to home seclusion and social distancing during the year in response to the COVID-19 pandemic. In particular, the decision by the Singaporean authorities to order the shutdown of the country’s entire hospitality sector as resulted in consumer foodservice outlets becoming unavailable, which in turn motivated consumers to bulk-buy and stockpile essential foodstuffs, with shelf stable seafood experiencing a strong increase in sales during 2020 as a result.
Despite the strong performances recorded in shelf stable meat and, in particular, shelf stable seafood during 2020, the leading manufacturers in the category remain unwilling to innovate in terms of packaging. The reluctance to diversify pack types and move away from metal food cans is related to the fact that many of the products categorised under shelf stable meat and shelf stable seafood have become synonymous with metal food cans, especially among the older generations of consumers who are among the most enthusiastic consumers of these products.
The forecast period is expected to see sales of processed meat and seafood come under pressure due to waning demand among the Singaporean population. In particular, the health and wellness trend has motivated many people to eschew processed meat and seafood in favour of fresh alternatives.
During the forecast period, flexible plastic is expected to become increasingly popular among the leading brands in frozen processed seafood and frozen processed meat. In particular, flexible plastic is seen as being highly economical due to its cost and durability, especially in the face of rapid temperature changes.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood Packaging industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood Packaging research and analysis database.
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