Executive Summary

Dec 2018
PROSPECTS
Trays to dispose in the green container

Plastic trays represent the largest packaging type for chilled meat and seafood in the Netherlands. Manufacturers and retailers are addressing the growing concern on plastic use and recycling by incorporating products that generate less impact for the environment.

Pouches for convenience and differentiation

Plastic pouches holds a small but growing share in meat, fish and vegetables as more manufacturers are adopting this packaging type as a differentiation to more traditional types. Pouches are also interesting as they allow the placing of more SKUs on shelves and reduce the frequency of product replacement and delivery schedules.

Folding carton consolidate in frozen products

Frozen meat, fish and seafood is also following the trend towards reducing the impact of plastic. More manufacturers are choosing folding carton.

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Processed Meat and Seafood Packaging in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What are the major food pack types and how are they performing in Netherlands?
  • How are consumption trends impacting the food packaging landscape?
  • What have been the key trends seen in new packaging developments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Processed Meat and Seafood Packaging in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Trays to dispose in the green container
Pouches for convenience and differentiation
Folding carton consolidate in frozen products

Processed Meat and Seafood Packaging in the Netherlands - Company Profiles

Packaging Industry in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Convenience and sustainability are paramount for consumers
Lighter glass packaging with convenient closures
Manufacturers introduce smaller formats to encourage more responsible consumption of soft drinks
Growth potential for metal beverage cans in beer
Using PET for a premium look in beauty and personal care now well established, with little room for further growth
Concentrated products play an important role, resulting in smaller packaging

PACKAGING LEGISLATION

Calls for expansion of the returnables system getting louder

RECYCLING AND THE ENVIRONMENT

Supreme court orders Dutch government to take action on glass recycling
Greater adoption of “green” packaging increasingly important to consumers of packaged food
Soft drinks manufacturers switch to bio-based formats and other more sustainable packaging
Table 1 Overview of Packaging Recycling and Recovery in The Netherlands: 2016/2017 and Targets for 2018

PACKAGING DESIGN AND LABELLING

Smaller formats and bag in box packaging to see growth in wine

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