Plastic trays represent the largest packaging type for chilled meat and seafood in the Netherlands. Manufacturers and retailers are addressing the growing concern on plastic use and recycling by incorporating products that generate less impact for the environment.
Plastic pouches holds a small but growing share in meat, fish and vegetables as more manufacturers are adopting this packaging type as a differentiation to more traditional types. Pouches are also interesting as they allow the placing of more SKUs on shelves and reduce the frequency of product replacement and delivery schedules.
Frozen meat, fish and seafood is also following the trend towards reducing the impact of plastic. More manufacturers are choosing folding carton.
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This industry report originates from Passport, our Packaging market research database.