Plastic trays represent the largest packaging type for chilled meat and seafood in the Netherlands. As Dutch consumers are increasingly stating that they want less plastic in packaging, manufacturers and retailers are addressing the growing concern on plastic use and recycling by incorporating products that generate less impact for the environment.
Plastic pouches holds a small but growing share in processed seafood as more manufacturers are adopting this packaging type as a differentiation to more traditional types. Pouches are also interesting as they allow the placing of more SKUs on shelves and reduce the frequency of product replacement and delivery schedules.
As all areas are following the trend towards reducing the impact of plastic, more manufacturers were choosing folding cartons in 2019 – which resulted in a significant increase in meat substitution’s, with this area aligning well to eco-friendly concerns, as many consumers reduce their intake of meat for environmental purposes. For products packaged in flexible plastic, manufacturers are expected to replace the packaging with new generation products that require fewer materials and increase the level of recycling in order to increase consumer confidence.
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This report originates from Passport, our Packaging research and analysis database.
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