Flexible packaging, primarily flexible plastic and stand-up pouches, remains the largest category in processed meat and seafood packaging, accounting for almost half of total retail unit volume in 2019. This pack type offers a wide range of advantages.
Rigid plastic, paper-based containers and metal packaging combined claim approximately the same share as flexible packaging in total unit volume terms. Rigid plastic, mostly other plastic trays and thin wall plastic containers, is popular for chilled and frozen processed meat and seafood as well as meat substitutes.
While packaging is still required to offer functionality, its role in rebranding is also important, while the snacking trend is also shaping packaging design. Major packaging rebrands towards the end of the review period included 50-years-old heritage brand Captain High Liner in frozen seafood, with this introducing a new slightly younger Captain as brand icon, with groomed white hair and trimmed beard rather than the traditional captain’s hat and turtleneck.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Packaging research and analysis database.
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