In processed meat and seafood packaging, flexible packaging, primarily flexible plastic and stand-up pouches, remains the largest category accounting for almost half of total retail unit volume in 2018. This pack type offers a wide range of advantages such as being lightweight (compared to glass jars or composite containers) and low permeability (compared to paper-based containers) which helps to preserve processed meat, seafood and meat substitutes better and for longer.
Rigid plastic, paper-based containers and metal packaging combined claim approximately the same share as flexible packaging in total unit volume terms. Rigid plastic, mostly other plastic trays and thin wall plastic containers, is popular for chilled and frozen processed meat and seafood as well as meat substitutes.
As processed meat and seafood is closely involved in meal preparation and dining experiences, and also in light of the overall weakness in this area, manufacturers and brands have been increasingly leveraging packaging as part of their efforts to bring relevance and more value to consumers as well as striving to expand consumption occasions. For example, Can’t Mess it up! Wild Pink Salmon from High Liner Foods was introduced in 2018, with the product making it easier and less demanding for less skilled consumers to enjoy seafood by allowing preparation out of freezer in 10 minutes.
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