Volume sales of processed meat and seafood recorded only modest growth in Switzerland during the review period, with this slow growth likely to continue in the forecast period. This will inevitably result in processed meat and seafood packaging also seeing only slow growth.
As Swiss consumers increasingly seek fresher and healthier food, they are increasingly drawn to chilled processed meat and seafood rather than shelf stable or frozen variants. Thus, chilled processed meat packaging is projected to post positive retail unit volume growth over the forecast period.
The Swissness trend is becoming one of the most powerful marketing tools for producers of processed meat and seafood. To customers, a Swiss-made food product represents authenticity, sustainability and good quality.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Packaging research and analysis database.
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