Processed meat and seafood in metal experienced a weaker performance in 2019, particularly in shelf stable meat. The outbreak of Asian swine flu in June 2019 resulted in government intervention to stop imports of shelf stable meat from other countries.
Frozen processed meat players like Ramly Food Processing Sdn Bhd and Saudi Cold Storage Sdn Bhd continue to use flexible plastic packaging for their products. Flexible plastic packaging helps these players to maintain competitive price points for a category catering to the mass market.
Frozen processed seafood player Pacific West Foods Sdn Bhd has introduced folding cartons to try and help its products stand out on the shelf, with other brands mainly using flexible plastic for their frozen processed seafood. Folding cartons are more visible for consumers and are also designed to give the products a premium look.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Packaging research and analysis database.
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