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Learn moreApr 2020
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The ongoing decline in consumption of processed meat and seafood packaging is largely due to changing consumer habits, with Germans eating less processed food overall due to ongoing health and wellness concerns. A growing number of people are also following a flexitarian, vegetarian or vegan diet.
Consumers are expected to become increasingly cautious regarding their diets and the food products they consume over the forecast period. In order to recover from recent major issues, such as the horse meat scandal, processed meat manufacturers will have little choice but to reassure consumers with greater transparency, both literally and figuratively, including with nutritional information and quality labels on large facings and with transparent plastic windows or plastic foil.
Sustainability is increasingly a key concern for the frozen processed meat and seafood industry and for consumers. Folding cartons is a popular primary pack type partly due to being widely recycled and made small gains over the review period in processed meat as a result.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Germany with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.
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