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Country Report

Processed Meat and Seafood Packaging in

Processed Meat and Seafood Packaging in Germany

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Potential for secondary packaging in a declining category

The widely expected declining consumption of processed meat and seafood over the forecast period can be attributed largely to changing consumer habits, with Germans wishing to consume less processed food overall due to their ongoing health and wellness concerns, as well as the growing number of people following a flexitarian, vegetarian or vegan diet. Processed meat, in particular, is often high in fat, calories, sodium and nitrates, and many reports have highlighted the dangers of excessive consumption of these, including the potential carcinogenic properties of nitrates.

Increasing importance of labels

Consumers are expected to become increasingly cautious regarding their diets and the food products they consume over the forecast period. In order to recover from recent major issues, such as the horse meat scandal, processed meat manufacturers will have little choice but to reassure consumers with greater transparency, both literally and figuratively, including with nutritional information and quality labels on large facings and with transparent plastic windows or plastic foil.

Innovation not always apparent to consumers

Innovation and new product development within processed meat and seafood packaging are expected to witness a certain focus on aspects which are not necessarily communicated to consumers, as this would potentially be harmful to sales of products not yet sold in the new pack types. This mainly includes packaging attributes which offer improved product lifespans or maintain quality, such as oxygen scavengers to help conserve product quality, or blocking harmful UV radiation through special plastic foils, for example, or limiting the absorption of potentially harmful substances from the packaging into the product itself to the absolute minimum.

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Processed Meat and Seafood Packaging Processed Meat and Seafood Packaging

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Germany?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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