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Country Report

Processed Meat and Seafood Packaging in

Processed Meat and Seafood Packaging in Germany

2 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Development of packaging limited by stagnating to declining demand, but potential within secondary packaging

It is widely agreed upon by industry experts that demand for processed meat and seafood packaging (which includes chilled, frozen and shelf stable meat substitutes) will decline slightly or stagnate at best over the forecast period, which is also very much in line with the development of the category’s packaging seen during the review period. The reason for the rather bleak outlook in terms of packaging units will clearly come from declining demand for such goods, especially for meat products, which for the most part are considered to be in opposition to the enduring health and wellness trend.

Trend towards larger, not smaller, pack sizes in contrast to most other categories

Compared to most other categories of packaging for packaged food, where there is a trend towards smaller pack sizes, or a trend towards smaller as well as larger pack sizes, in processed meat and seafood packaging, there is a certain trend towards larger pack sizes. The trend towards larger pack sizes is mainly a result of shopping behaviour, which favours those products mainly due to perceived better value as well as for convenience-related reasons.

Innovation with a focus on those areas not necessarily communicated to consumers

Innovation and new product development within processed meat and seafood will see a certain focus on aspects that are not necessarily communicated to consumers, as this would potentially be harmful to sales of products not yet sold in the new pack types. This mainly concerns packaging attributes that help to conserve product quality, for example, by the inclusion of oxygen scavengers, by the blocking of harmful UV radiation through special plastic foils or by limiting the absorption of potentially harmful substances from the packaging into the product itself to an almost unmeasurable minimum.

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Processed Meat and Seafood Packaging Processed Meat and Seafood Packaging

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Germany?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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