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Country Report

Processed Meat and Seafood Packaging in

Processed Meat and Seafood Packaging in Germany

Apr 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing decline, although meat substitutes packaging offers areas of growth

The ongoing decline in consumption of processed meat and seafood packaging is largely due to changing consumer habits, with Germans eating less processed food overall due to ongoing health and wellness concerns. A growing number of people are also following a flexitarian, vegetarian or vegan diet.

Growing focus on animal welfare likely to shape labelling in forecast period

Consumers are expected to become increasingly cautious regarding their diets and the food products they consume over the forecast period. In order to recover from recent major issues, such as the horse meat scandal, processed meat manufacturers will have little choice but to reassure consumers with greater transparency, both literally and figuratively, including with nutritional information and quality labels on large facings and with transparent plastic windows or plastic foil.

Focus on sustainability offers challenges and opportunities

Sustainability is increasingly a key concern for the frozen processed meat and seafood industry and for consumers. Folding cartons is a popular primary pack type partly due to being widely recycled and made small gains over the review period in processed meat as a result.

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Processed Meat and Seafood Packaging Processed Meat and Seafood Packaging

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Germany?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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