As the narrative of sustainability deepens, major supermarket chain Coles remained reactive in 2018 with the launch of its recycled and renewable PET plastic trays for its fresh meat and poultry products. This is in line with its 2020 pledge to halve the food waste across its supermarkets by making all of Coles private label packaging recyclable.
As consumers look for ease and convenience, the sales of smallgoods products (small meat products) were significantly encouraging. This influenced the growth of smaller pack sizes, particularly within flexible plastic, with peel-off closures.
Within chilled processed meat, thin wall plastic containers grew at the expense of flexible plastic. More specifically, plastic peel-off closures remain popular among consumers as they offer transparency.
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