Most areas of processed meat and seafood saw a spike in demand in 2020, when the pandemic meant that consumers were spending a lot more time at home than usual, giving them more time for at-home meal preparation, a trend that was also being driven by foodservice closures. Given this environment, demand for many types of processed meat and seafood saw better performances in 2020 than a year earlier.
Blister and strip packs are a fast-emerging pack type in chilled processed meat. Already a more established pack type in chilled processed seafood, blister and strip packs are a more recent entrant to chilled processed meat packaging, in which this packaging continues to record robust growth.
The attention being paid to sustainable packaging that uses less plastic is visible in chilled processed seafood. For example, Delicius has launched anchovy fillets in innovative PET bags, which is also intended to manage the quantity of oil used and prevent stains.
Chilled processed seafood is expected to see retail volume sales decline steadily throughout the forecast period. This is mainly because rising health-consciousness will lead more consumers to choose fresh fish and seafood, which are widely available at reasonable prices across Italy.
Frozen processed meat is expected to perform well over the forecast period, as frozen processed red meat and frozen processed poultry are both projected to expand steadily in retail volume sales terms over the forecast period thanks to enduring appreciation of the convenience of these product types. Frozen burgers and breaded meats are expected to remain the most popular products among Italians, with growing interest in newer varieties, such as frozen chicken wings and meatballs.
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Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Processed Meat and Seafood Packaging research and analysis database.
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