Processed meat and seafood packaging is expected to see further positive retail unit volume growth over the forecast period. Consumers searching for convenience and time-saving products will continue to choose easy-open packaging solutions, especially within metal food cans, which tend to feature easy-open can ends.
Blister and strip packs are emerging fast in chilled processed meat and, to a lesser extent, chilled processed seafood. In chilled processed meat, blister and strip packs registered the fastest retail unit volume growth throughout the review period.
Premiumisation is adding dynamism to shelf stable seafood in Italy, with more processed seafood, including tuna, products being launched in glass jars with metal lug closures. Premium packaging is a feature of premium products, helping to distinguish them from alternatives and justify higher prices.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Packaging research and analysis database.
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