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Country Report

Processed Meat and Seafood Packaging in

Processed Meat and Seafood Packaging in Italy

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and more personalised products stimulate development of packaging

The positive performance of packaging for processed meat and seafood over the forecast period will be the result of intense competition. Consumers who look for convenience and time-saving products will continue to choose easily opened solutions amongst processed meat, especially within metal food cans, where a vast majority of products have easy-open can ends.

Growth within meat substitutes fuels packaging diversity

During 2018, meat substitutes emerged as the fastest growing area due to the expansion of products available and interest among Italian consumers in reducing their meat consumption, a trend which is expected to continue over the forecast period. Folding cartons is rapidly growing in popularity, with companies such as Kioene opting for folding cartons as packaging for chilled and frozen meat substitutes, while some private label producers such as Ecor NaturaSì and other players package their products in thin wall plastic containers.

Packaging is a key factor to communicating

The popularity of good-quality labels has risen, with consumers shifting towards healthier and naturally perceived products, and packaging is considered as key to reviving consumers’ confidence. Processed meat and seafood manufacturers have engaged heavily in the adoption of labels to inform consumers of product origins, the absence of potentially harmful ingredients or the reduced content of salt and fats.

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Processed Meat and Seafood Packaging Processed Meat and Seafood Packaging

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood Packaging in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What are the major food pack types and how are they performing in Italy?
How are consumption trends impacting the food packaging landscape?
What have been the key trends seen in new packaging developments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

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