Both processed meat and seafood face continuous shaming over their carbon footprint and over poor animal handling practices. Regardless of veracity, this shaming has created a powerful incentive to create and adopt new, environmentally-friendly packaging solutions to offset public criticism.
Despite the anti-plastic trend, packaging remains mostly plastic, with much emphasis placed on consumer friendliness, ease of storage and purchase, with meat products such as meatballs or sausages being a Swedish staple. These mass categories are increasingly moving towards visually striking and re-sealable packaging, enabling easier recognition and greater consumer friendliness.
As chilled meat substitutes are growing rapidly in Sweden, the use of plastic trays with a peel-off plastic closure is becoming more common in the increasingly popular chilled meat substitutes category. This type of packaging allows the producer to better showcase the product and, not having secondary packaging, reduce the amount of packaging used.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Packaging industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Packaging research and analysis database.
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