Competitive Landscape
Essilorluxottica’S Lead Narrows as Owndays Rises
The spectacles landscape in Singapore demonstrates moderate concentration, with the top companies holding significant value shares but evolving positions between 2021 and 2025. EssilorLuxottica Asia Pacific Pte Ltd remained the leading company in 2025, although its retail value share declined from 34% in 2021 to 27% in 2025, reflecting an erosion of its strength.
Owndays Innovates with Ip Collaborations to Drive Consumer Engagement
Emerging retail brands and novel concepts are reshaping the spectacles retail landscape in Singapore for 2027, with Owndays leading innovation through collaborations with popular intellectual property brands. Notably, Owndays launched a limited-edition eyewear collection inspired by the globally successful Netflix Korean drama Squid Game.
Htc’S Ai Smart Glasses Launch Introduces New Growth Avenues
The introduction of HTC’s Vive Eagle AI smart glasses in late 2026 marks a notable innovation that is poised to influence spectacles purchasing behaviour and the competitive landscape in Singapore. Launched in partnership with Singtel, these glasses integrate advanced AI functionalities including Google Gemini and Beta OpenAI GPT, enabling calls, music, translation, calendar updates, voice memos, and an AI notes tool.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Singapore?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Singapore?
- How are products distributed in Spectacles in Singapore?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Singapore - Category analysis
Key Data Insights
Spectacles Summary
Steady Growth Driven by Digital Innovation and Strong Purchasing Power
Spectacle Lenses Leads Volume Sales Due to Essential Functionality and Steady Demand
Retailers Deploy Digital and Ai Tech to Elevate the Consumer Experience and Smart Glasses Adoption
Technology Enthusiasts to Drive Adoption of Smart Glasses Despite Privacy Concerns
Spectacle Lenses to Maintain Largest Volume, with Readymade Reading Glasses Declining
Omnichannel Retail, Myopia Control, and Sustainability Expected to Shape Business Strategies
Essilorluxottica’S Lead Narrows as Owndays Rises
Owndays Innovates with Ip Collaborations to Drive Consumer Engagement
Htc’S Ai Smart Glasses Launch Introduces New Growth Avenues
Optical Goods Stores Leads While Retail E-Commerce Shows the Fastest Growth in 2026
Eyewear in Singapore - Industry Overview
2026 Developments
Key Data Insights
Steady Growth Driven by Rising Affluence and a Growing Consumer Base
Contact Lenses Dominates Volumes Amid Higher Value Growth for Spectacles and Sunglasses
Snec and Ai Collaborations Drive Myopia Control Innovation and Market Response
Rising Affluence and Demographic Stability Underpin Sustained Growth
Contact Lenses Will Continue to Lead Volumes While Sunglasses to See Fastest Value Growth
Innovation, Regulation and Digital Adoption to Reshape Consumer Choices and Competition
Leading Players Strengthen Presence through Expansion and Innovation
Innovation and Retail Expansion to Reshape Competitive Dynamics
Optical Goods Stores Leads While Retail E-Commerce Expands Rapidly
Country Reports Disclaimer
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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