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Thin wall plastic containers were decreasing in share in jams and preserves in 2019, despite being a cheaper pack type. Consumers were becoming more price sensitive in 2019, but they were also careful and paying more attention - weighing up the price worth the value, and reaching for higher quality when they could afford it.
The share of glass jars continued to increase in 2019, due to manufacturers launching many new smaller sizes, enabling demand for glass jars to continue during the high inflation period. Multipack promotions for small sizes and promotions for economical large glass jars were also launched, to balance the size-price perception and boost overall value sales.
Sizes launched in sweet spreads during 2019 were polarised between small and large sizes, depending on the desired cost, but also aligned to two distinct trends. Smaller size launches were related to health and wellness, responding to the demand of consumers that want to control their calorie intake, and use small sizes to help manage this need.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Turkey with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.