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Learn moreFeb 2020
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Glass jars are struggling overall, losing share to lighter and less breakable rigid plastic in many areas of sweet spreads, while also suffering from sales decline for sweet spreads as a whole as many consumers seek to reduce their sugar consumption. However, glass jars continue to benefit from a premium image and are also increasingly benefiting from being recyclable, with a growing number of consumers demanding sustainable packaging.
It is increasingly important for brands to communicate premiumisation and product claims through packaging design. Organic honey offers particularly strong scope for growth, with the organic nature of these products generally boldly displayed on packaging.
Convenient packaging is still popular in Australia, despite consumers’ growing focus on the environment and many players’ push for sustainability. Pic’s Peanut Butter Slugs for example offered the first easy-open on-the-go peanut butter packaging in Australia, with folding cartons containing six sachet “shots” of peanut butter positioned as suited for hiking, refuelling during exercise and lunchboxes.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our
Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.