Even though 2020 had already seen a spike in demand for packaging unit volumes in sweet spreads, positive growth that was slightly stronger than the pre-pandemic performance was also recorded in 2021. The COVID-19 pandemic and the official response to it meant that many local consumers found themselves spending much more of their time at home than usual.
Chocolate spreads was the most dynamic sweet spreads category in both 2020 and 2021, buoyed by a strong performance by leading brand Nutella. As with sweet spreads as a whole, chocolate spreads was benefiting from people increasingly breakfasting or eating snacks at home during the pandemic, particularly in 2020.
The COVID-19 pandemic has seen many consumers in the Philippines paying more attention to their health, with maintaining good health through better nutrition seen as important in boosting immunity and reducing the risk of serious symptoms when catching COVID-19. This resulted in stronger demand for honey, as, thanks to the intensification of the longer-term healthy living trend, honey was being increasingly used as a healthier sweetener and a direct alternative to sugar.
Demand for chocolate spreads is likely to benefit from the rise in home baking, which began in 2020 when consumers were confined to their homes. Recreating sweet treats that they long for could also have been a means for them to relieve emotional stress.
Although it will be gradually losing share to rigid plastic packaging in the shape of PET jars and PET bottles over the forecast period, glass jars will still continue to account for the highest proportion of total sweet spreads packaging unit volumes in 2021-2026. While glass jars are heavy and breakable, they are nevertheless regarded as the most suitable pack type for sweet spreads due to the very strong product preservation qualities that glass offers.
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Spreads Packaging
This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.
See All of Our DefinitionsThis report originates from Passport, our Spreads Packaging research and analysis database.
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