Glass packaging continued to see a decline in sweet spreads in total volume terms in 2019. This was partly due to manufacturers looking to save on production costs, while some are also switching to more durable packaging such as rigid plastic to prepare for the continued expansion of e-commerce.
Sweet spreads are increasingly being consumed as quick and convenient snacks. Busy millennials often do not prioritise full sit-down meals as much as older generations do.
Sustainability is becoming an increasingly important factor for consumers when considering product purchases. As such, brands which can differentiate themselves by offering packaging that is recyclable, reusable or compostable stand to win share, with many shoppers now considering themselves to be environmentally conscious consumers.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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