Prior to the onset of the pandemic, there had been very little growth in demand for sweet spreads packaging over the course of the review period. However, the onset of COVID-19 during spring 2020 led to a significant shift in consumer behaviour, as shoppers rushed to stock up on these products due to a fear of shortages arising from supply-chain disruption.
The pandemic also boosted retail volume sales of chocolate spreads – but not quite to the same extent as other types of sweet spreads because they are perceived as being less healthy. Nonetheless, with consumers spending more time indoors, chocolate spreads grew in popularity as a snacking option – particularly for comfort eating.
During the review period as a whole, sweet spreads were increasingly consumed as a quick and convenient snack. Millennials tend to prioritise full sit-down meals less than their older counterparts.
Glass will continue to lose unit volume share to rigid plastic in sweet spreads during the forecast period. Rigid plastic resembles glass jars but can be moulded to any shape and size.
Sustainability is becoming an increasingly important factor for American consumers, particularly younger ones, when choosing between brands in the supermarket. As a result, brands in sweet spreads that offer packaging that is recyclable, reusable or compostable will increasingly gain an advantage over those that do not.
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