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Learn moreFeb 2020
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Sweet spreads saw little innovation in packaging towards the end of the review period. Glass jars remained the dominant pack type, with board tubs used for economy products.
As greater participation in the paid workforce makes them more financially independent, young female consumers are becoming an increasingly important target group for manufacturers across a wide range of product areas. In jams and preserves, manufacturers are using packaging design to appeal to this consumer group’s strong interest in visual aesthetics.
As in other categories, shrinking household sizes and the ageing of the population are set to drive a continued increase in the popularity of smaller pack sizes in sweet spreads packaging towards 2024. In line with these demographic trends, more consumers are now opting for smaller packs so as to reduce the risk of food waste.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Japan with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.