Sweet spreads, a small but dynamic Thai category, grew 8% to 74 million units in 2025, one of the strongest rates in this report, as premiumisation and rising interest in honey, jams and nut spreads outpaced cost pressures. Glass jars anchor the category at 52% of volumes across honey, jams and premium spreads, where the format conveys quality, protects flavour and supports gifting. This territory is occupied by royal-project and artisanal brands such as Doi Kham. The defining dynamic of the yea
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sweet Spreads Packaging industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads Packaging in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads Packaging in Thailand?
- Which are the major pack types and how are they performing in Thailand?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Thailand?
- Where is future growth expected to be most significant?
Sweet Spreads Packaging in Thailand
Key Data Findings
Premiumisation drives a glass-prevalent category as rigid plastic surges in chocolate spreads
A glass-anchored category returns to firm growth
Rigid plastic surges on convenience and chocolate spreads
Glass and paper formats hold their premium ground
Solid growth as recycled glass and lighter formats advance
Convenience, portioning and sustainability define the next phase
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Spreads Packaging
- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
Sweet Spreads Packaging
This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Spreads Packaging research and analysis database.
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