Glass jars remained dominant in sweet spreads, especially for jam. This is attributed to the hot nature of jam at the point of sealing, and the sterilisation process afterwards.
Jam and preserves are the key driver of retail volume growth in sweet spreads, creating demand for glass jars and thin wall plastic containers. Little packaging innovation is seen in this category as manufacturers see glass jars as iconic for brand recall among consumers.
Honey is enjoying the most packaging innovation in sweet spreads, with the widest variety of pack types spread across glass bottles, glass jars, PET bottles, PET jars, squeezable plastic tubes and other plastic bottles. Squeezable plastic tubes are expected to continue growing over the forecast period thanks to their highly convenient, durable and low-cost nature.
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Understand the latest market trends and future growth opportunities for the Spreads Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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