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Sweet spreads packaging unit volumes continued to decline in 2019 as consumers shied away from products that are seen to contain high amounts of sugar, including jams and preserves, chocolate spreads and even some types of nut based spreads. This widespread consumer habit continued to develop and in fact accelerated towards the end of the review period.
The most popular packaging formats in sweet spreads remain glass jars and thin wall plastic containers, as they allow the products to offer long expiry dates. Consumers are fairly traditional in regard to sweet spreads packaging, which means manufacturers just tend to experiment with pack sizes – decreasing the size of a pack at the expense of product quality if looking to increase profitability through smaller units.
With many consumers already very interested in reducing their sugar intake, the leading players in sweet spreads are beginning to offer their brands in smaller pack sizes. Furthermore, demographic trends are currently favourable for sales of smaller packs of sweet spreads, specifically the increases being seen in the numbers of single- and double-occupancy homes.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Spain with research from Euromonitor's team of in-country analysts.
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