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Consumers are demanding less sugar in their foods and higher fruit content. Vegan, organic and fair trade products are gaining share dynamically, with sustainable packaging and local origin playing an important role for consumers.
Despite being considered a mature category in France, sweet spreads packaging is set to register a small total volume growth rate over the forecast period. This should come from the stronger consumer confidence in more premium and natural products, which will continue to be mainly packaged in glass jars, a pack type that almost monopolises volume sales in the category.
As in 2019, retail unit volume is set to grow a bit faster than retail filled volume during the forecast period, which underlies an ongoing downsizing in sweet spreads packaging driven by the growing number of small households. Like many Western European markets, France will record a growing number of single-person households, which already comprises the most common household type in the country by far.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in France with research from Euromonitor's team of in-country analysts.
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