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Sweet spreads packaging recorded a third year of total unit volume growth in 2019 after a number of years of declines. Like confectionery, sweet spreads have suffered from consumer recognition of the high sugar content of these products.
Pouches continued to have a negligible presence within sweet spreads but are expected to emerge over the forecast period. Stand-up pouches offer specific advantages compared to other pack types, particularly for on-the-go consumption.
Even though dynamic innovation is not expected in sweet spreads packaging, sustainability and convenience will continue to play a major role in shaping packaging trends. Smaller producers and start-ups are expected to respond most effectively to this concern and to introduce innovative packaging variations, generally with clear communication of the use of natural ingredients via labelling.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Germany with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our
Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.