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Country Report

Spreads Packaging in

Sweet Spreads Packaging in Germany

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation continues to support glass jars

Sweet spreads packaging recorded a second year of total unit volume growth in 2018 after a number of years of declines. Like confectionery, sweet spreads have suffered from consumer recognition of the high sugar content of these products.

Smaller and larger pack sizes set to grow

Whilst medium pack sizes of around 400g remained the most popular in sweet spreads in 2018, stronger growth rates are expected for both smaller and larger pack sizes over the forecast period, unlike in other packaged food categories, where the trend towards smaller households is driving the popularity of smaller pack sizes. Smaller packs will also become increasingly popular in sweet spreads as consumers appreciate the benefits, such as the possibility to purchase a wider choice of products on the same budget.

Flexible packaging to remain small, albeit with reasonable growth

Flexible packaging, whilst remaining almost a niche within sweet spreads, is set to record reasonable total retail unit volume growth over the forecast period, mainly due to the inherent flexibility it offers to manufacturers of sweet spreads, as well as retailers and consumers, particularly for honey. This flexibility can take a variety of forms with many different advantages for all parties involved, including the ability to be easily divided into individual portions through the packaging, its lighter weight, lower risks of breakages, which is particularly important with honey which can be difficult to clean up after a breakage, extended best-before dates and easier-to-open closure solutions.

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Overview

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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads Packaging industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads Packaging in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of sauces, dressing and condiments packaging in Germany?
What are the major sauces, dressings and condiments pack types in Germany?
How is the trend for convenience affecting the use of glass in sauces, dressings and condiments?
Are PET bottles replacing HDPE bottles in table sauces?
What are the most dynamic pack types within sauces, dressings and condiments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaging market research database.

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