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Glass jars remained the leading pack type in sweet spreads in 2019, largely thanks to the widespread usage of this format in the two biggest categories, namely honey and jams and preserves, while also being increasingly used in chocolate and nut- and seed-based spreads. Glass packaging benefits from the fact that it has a more premium image than plastic packaging, with premiumisation being a current trend in Vietnam as consumers are becoming more affluent and can afford to buy more value-added products.
In addition to glass jars, PET jars are also popular in sweet spreads, being dominant in both chocolate and nut-and seed-based spreads. The leading brands in these two categories, namely Nutella and Golden Farm, respectively, both performed well over the review period and both come in PET jars.
Small pack sizes are doing well in sweet spreads, with all categories, other than honey, having their most popular pack sizes at below 300g. Even in honey, pack sizes under 300g account for a notable portion of sales.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in Vietnam with research from Euromonitor's team of in-country analysts.
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If you're in the Spreads Packaging industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads Packaging in Vietnam market research report includes:
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This industry report originates from Passport, our
Packaging market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.