Sales of honey increased thanks to rising awareness of its abundant health benefits, such as improving cholesterol levels and strengthening the immune system. Traditionally, glass jars was the leading pack type but over the last three years PET bottles gradually became the most common type of packaging, as the convenience and reduced hassle of these bottles paved the way for them being widely accepted and the trend towards on-the-go eating continued to fuel demand for this type of packaging.
Consumers becoming more aware of the single-portion pack size for sweet spreads, they are gaining more appeal as they are perceived to maintain freshness, multipacks of single-use spreads are being actively introduced. For example, a local brand Almalaky introduced honey spoons.
With the recent focus on healthier product innovation, many manufacturers have picked up on the strong connotation between glass packaging and premium healthier attributes. Jams are largely present in glass jars as these products are highly inclined to becoming spoiled due to their various fruit bases.
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