Sweet spreads packaging was broadly stable in 2025, easing by 0.3% to 23 million units, as rising sugar costs and health awareness were offset by premiumisation. The category is highly glass-dependent, with glass jars at 64% of volumes thanks to the format’s use for preserves, honey and premium spreads. DKSH Malaysia drove value innovation with its own-brand Eva Peanut Butter and a compact Buttercup tub, even as rigid plastic fell 4%. Glass, however, saw growth, rising 2% to 15 million units on
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sweet Spreads Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads Packaging in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads Packaging in Malaysia?
- Which are the major pack types and how are they performing in Malaysia?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Malaysia?
- Where is future growth expected to be most significant?
Sweet Spreads Packaging in Malaysia
Key Data Findings
Premium preserves steady glass-dependent category as value tubs add convenience
A glass-dominated category steadies amid health pressures
Glass jars outperforms as premium preserves hold firm
Value tubs and PET jars stretch the convenience end
A gentle decline as glass holds and rigid plastic gains relative share
Convenience, portioning and recyclable materials define the next phase
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Spreads Packaging
- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
Sweet Spreads Packaging
This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.
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This report originates from Passport, our Sweet Spreads Packaging research and analysis database.
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