Consumers’ concerns over sugar content are the main constraint for sweet spreads sales growth in Switzerland, with many increasingly seeking healthier diets. However, some sweet spreads have a healthier image than others, with honey notably perceived by many as a healthy alternative to sugar.
Glass is indeed expected to remain the preferred packaging type for overall sweet spreads over the forecast period. Despite the downsides of glass, namely its heavy weight and breakable nature, the benefits make this format an extremely suitable packaging type for this category.
The average number of persons in a household in Switzerland decreased during the review period and is expected to fall further over the coming years. Moreover, there is a clear shift towards single-person households in the country, with subsequent growth in demand for smaller pack sizes.
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