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The hottest new trend in sweet spreads packaging in 2019 was squeezable packs, notably highly decorative metal tubes. However, when the first examples of this pack type were introduced in jams and preserves, consumer feedback was somewhat negative.
As squeezable tubes become more popular as a pack type in sweet spreads, the design of the packaging is becoming fancier and more elaborate and in particular designed to attract young female consumers. Recent launches have included squeezable tubes with plastic screw caps that are designed to look like tubes of premium skin care products or artists’ paint, seemingly in an explicit attempt to encourage impulsive purchases.
In South Korea, it is common for imported premium sweet spreads brands to be offered as gifts during special traditional events and gifting seasons. Indeed, elegant food gift sets are often gifted to family and valued friends at Chinese New Year and for Thanks Giving Day (Chu Seok) as a way of expressing gratitude and respect.
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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in South Korea with research from Euromonitor's team of in-country analysts.
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