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Country Report

Spreads Packaging in

Sweet Spreads Packaging in South Korea

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Squeezable packaging begins to take off in sweet spreads

The hottest new trend in sweet spreads packaging in 2019 was squeezable packs, notably highly decorative metal tubes. However, when the first examples of this pack type were introduced in jams and preserves, consumer feedback was somewhat negative.

Squeezable pack type same to appeal to affluent young female consumers

As squeezable tubes become more popular as a pack type in sweet spreads, the design of the packaging is becoming fancier and more elaborate and in particular designed to attract young female consumers. Recent launches have included squeezable tubes with plastic screw caps that are designed to look like tubes of premium skin care products or artists’ paint, seemingly in an explicit attempt to encourage impulsive purchases.

Elaborate, very attractive secondary packaging positions sweet spreads as gift items

In South Korea, it is common for imported premium sweet spreads brands to be offered as gifts during special traditional events and gifting seasons. Indeed, elegant food gift sets are often gifted to family and valued friends at Chinese New Year and for Thanks Giving Day (Chu Seok) as a way of expressing gratitude and respect.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OverviewDiscover the latest market trends and uncover sources of future market growth for the Spreads Packaging industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads Packaging industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads Packaging in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes in units and filled volumes
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the total unit volume of sauces, dressing and condiments packaging in South Korea?
What are the major sauces, dressings and condiments pack types in South Korea?
How is the trend for convenience affecting the use of glass in sauces, dressings and condiments?
Are PET bottles replacing HDPE bottles in table sauces?
What are the most dynamic pack types within sauces, dressings and condiments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Packaging market research database.

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Megatrends

Country Report

Sweet Spreads Packaging in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Squeezable packaging begins to take off in sweet spreads

Squeezable pack type same to appeal to affluent young female consumers

Elaborate, very attractive secondary packaging positions sweet spreads as gift items

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents