Sweet spreads packaging rose 2% to 969 million units in 2025, as input-cost pressures were balanced by premiumisation. Glass jars dominate at 52% of volumes, spanning preserves, honey and nut spreads. The most prominent packaging development was Ferrero's Nutella Plant-Based, launched in Italy from September 2024, whose jar is made with 60% recycled glass and whose cap uses recycled feedstock under an ISCC-certified mass-balance approach, while the standard Nutella jar remains recyclable glass.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Spreads Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sweet Spreads Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Spreads Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Spreads Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Sweet Spreads Packaging in Italy - Category analysis
Key Data Findings
Premiumisation steadies a glass-dominated category as Nutella Plant-Based brings recycled-glass jars to the aisle
A glass-dominated category holds firm
Nutella Plant-Based brings recycled-glass jars to the spreads aisle
Squeezable tubs, monoportions and paper formats stretch the mix
Gradual growth as recycled glass and lighter formats advance
Convenience, portioning and sustainability define the next phase
Sweet Spreads Packaging in Italy - Company Profiles
Packaging Industry in Italy - Industry Overview
Packaging in 2025: the big picture
2025 key trends
Recycled content and lighter formats reshape Italian food packaging
Recycled PET and premium glass lead non-alcoholic drinks packaging
Lightweight glass redefines the Italian wine bottle
Refill and recyclability reshape beauty and personal care packaging
Flexible refill formats and recyclable mono-material lead home care packaging
Pouches and squeezable tubes drive pet food packaging
EU packaging rules drive recyclable and recycled-content packaging
CONAI eco-modulation rewards recyclable packaging
E-commerce packaging rules target reduced empty space
Italy's consortium system underpins high packaging recovery
Recycled content and lightweighting advance the circular shift
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Spreads Packaging
- Chocolate Spreads
- Honey
- Jams and Preserves
- Nut and Seed Based Spreads
- Yeast-based Spreads
Sweet Spreads Packaging
This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.
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This report originates from Passport, our Sweet Spreads Packaging research and analysis database.
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