The packaging unit volumes in sweet spreads recorded stronger growth in both 2020 and 2021 than they had been doing in the years immediately prior to the pandemic, despite some disruptions to the supply chain experienced in the key honey category during the first lockdown in 2020. The COVID-19 pandemic and measures introduced to curb the spread of the disease meant that agents were unable to collect honey from beekeepers, while many retail outlets were closed in the first quarter of 2020.
Nut and seed-based spreads performed strongly in 2021, helped by ongoing health and fitness trends, which have been given further impetus by the COVID-19 pandemic. Peanut butter, which is classified within nut- and seed-based spreads, is popular among people who like to keep fit thanks to its high level of protein and high-quality fat content.
Although glass jars remain the most common packaging format in sweet spreads, the category is seeing a slow shift towards recycled PET bottles and jars, which are seen as economical and more eco-friendly alternatives. Glass is suffering from the fact that it is heavy and fragile and, therefore, difficult to transport for both manufacturers and consumers.
Sweet spreads is expected to record positive growth throughout the forecast period. However, performances are expected to vary across categories, with products with health benefits set to perform better than those that have a less healthy profile.
Sweet spreads is expected to see continued growth over the forecast period, resulting in increased use of the category’s key packaging formats. The health and wellness trend is likely to play an important role in the expansion of sweet spreads, with the COVID-19 pandemic having strengthened consumers’ awareness of the health benefits of particular nutrients and foods.
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This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.See All of Our Definitions
This report originates from Passport, our Spreads Packaging research and analysis database.
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