Sweet Spreads Packaging in China

September 2026

Sweet spreads packaging returned to positive growth in 2025, rising 3% to 552 million units as honey, jam and nut spreads benefited from premiumisation and new product development. Glass is the largest category at 266 million units (48% of total volumes), spanning jarred honey and jam, where the material conveys quality and supports gifting. Heritage brand Guanshengyuan (???), a Shanghai "China Time-honoured Brand", illustrates the category's dual character by selling its Baihua (??) honey both

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Overview:

Understand the latest market trends and future growth opportunities for the Sweet Spreads Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sweet Spreads Packaging industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sweet Spreads Packaging in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sweet Spreads Packaging in China?
  • Which are the major pack types and how are they performing in China?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in China?
  • Where is future growth expected to be most significant?

Sweet Spreads Packaging in China

Key Data Findings

Premiumisation returns a glass-anchored spreads category to growth as gifting formats surge
A glass-led category returns to growth
Smaller formats and gifting drive a varied year
Convenience and premium cues stretch the format mix
Gradual growth as convenience formats gain on glass
Portioning, gifting, and sustainability define the next phase

Country Reports Disclaimer

The following categories and subcategories are included:

Sweet Spreads Packaging

  • Chocolate Spreads
  • Honey
  • Jams and Preserves
  • Nut and Seed Based Spreads
  • Yeast-based Spreads

Sweet Spreads Packaging

This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sweet Spreads Packaging research and analysis database.

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