Social media has gained more prominence in people’s routines, social lives, and purchasing behaviours in Brazil. Within traditional toys and games, many players now have a stronger presence on TikTok, which is a social media platform highly favoured by children and teenagers from generation alpha.
The pandemic, lockdown routines, and online classes delayed the intellectual, social, and motor development of children and teenagers around the world, so the toy industry has been an ally of schools in Brazil in terms of creating games that can help in the post-COVID-19 scenario. Thus, scientific/educational games have been performing well in retail value terms.
In the forecast period, traditional toys and games is set to see a solid retail current value CAGR in Brazil. Games and puzzles leads growth projections, with model vehicles, construction, scientific/educational, and baby and infant also highlighted as categories with high growth potential.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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