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Country Report
Traditional Toys and Games in Romania
15 pages, Jun 2018
US$990Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Seasonality and age compression shape sales
Retail value sales of traditional toys and games continued to grow strongly in 2017, mainly boosted by rising consumer disposable incomes, higher product availability and changing lifestyles. The demand for traditional toys and games is highly seasonal, with most sales concentrated around Christmas or St Nicholas on 6 December.
Licensed products remain popular
Romanian children are very attracted to traditional toys and games that depict their favourite TV or film characters. Therefore, retail value sales of licensed products are set to continue to grow strongly.
Construction posts the fastest value growth
Construction continued to see the fastest retail value sales growth in 2017. This performance was mostly due to LEGO Romania, which intensified its activity in the country over the review period.
COMPETITIVE LANDSCAPE
Lego leads the way
In 2017, LEGO Romania consolidated the leading position in retail value sales terms it gained in 2016. The high popularity of the Lego brand among Romanian children is supported by aggressive marketing and advertising and a wide presence across all major retailers.
High media consumption shapes new product launches
Romanian adults and children spend a lot of time watching TV. As a result, numerous new product launches derive from Romanians’ favourite TV programmes.
Chained specialist retailers continue to expand
The retail landscape is increasingly competitive, with numerous store openings and new entrants. The most aggressive retailer, Jumbo, aims to increase its outlet network from eight to 25 stores by 2022.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Traditional Toys and Games industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Traditional Toys and Games in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values and company shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Traditional Toys and Games in Romania?
- What are the major companies Romania?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Toys and Games market research database.
Want to find out more about this report?
Request more informationTable of Contents
Traditional Toys and Games in Romania - Category analysis
HEADLINES
PROSPECTS
Seasonality and age compression shape sales
Licensed products remain popular
Construction posts the fastest value growth
COMPETITIVE LANDSCAPE
Lego leads the way
High media consumption shapes new product launches
Chained specialist retailers continue to expand
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Toys and Games in Romania - Industry Overview
EXECUTIVE SUMMARY
Rising value sales in toys and games
Age compression and licensing shape toys and games
The competition intensifies
Chained traditional toys and games stores expand
Bright outlook for toys and games
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2012-2017Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Traditional Toys and Games in Argentina | Jun 2018
- Traditional Toys and Games in Australia | Jun 2018
- Traditional Toys and Games in Brazil | Jun 2018
- Traditional Toys and Games in Canada | Jun 2018
- Traditional Toys and Games in China | Jun 2018
- Traditional Toys and Games in France | Jun 2018
- Traditional Toys and Games in Germany | Jun 2018
- Traditional Toys and Games in Hong Kong, China | Jun 2018
- Traditional Toys and Games in India | Jun 2018
- Traditional Toys and Games in Indonesia | Jun 2018
- Traditional Toys and Games in Italy | Jun 2018
- Traditional Toys and Games in Japan | Jun 2018
- Traditional Toys and Games in Malaysia | Jun 2018
- Traditional Toys and Games in Mexico | Jun 2018
- Traditional Toys and Games in Poland | Jun 2018
- Traditional Toys and Games in Russia | Jun 2018
- Traditional Toys and Games in Singapore | Jun 2018
- Traditional Toys and Games in South Africa | Jun 2018
- Traditional Toys and Games in South Korea | Jun 2018
- Traditional Toys and Games in Spain | Jun 2018
- Traditional Toys and Games in Sweden | Jun 2018
- Traditional Toys and Games in Switzerland | Jun 2018
- Traditional Toys and Games in Taiwan | Jun 2018
- Traditional Toys and Games in Thailand | Jun 2018
- Traditional Toys and Games in the Netherlands | Jun 2018
- Traditional Toys and Games in the Philippines | Jun 2018
- Traditional Toys and Games in the United Arab Emirates | Jun 2018
- Traditional Toys and Games in the United Kingdom | Jun 2018
- Traditional Toys and Games in the US | Jun 2018
- Traditional Toys and Games in Turkey | Jun 2018
- Traditional Toys and Games in Ukraine | Jun 2018
Company Reports
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro Inc in Toys and Games | Aug 2018
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2017
- Mattel Inc in Toys and Games | Aug 2018
- Spin Master Corp in Toys and Games | Nov 2015
Complete Catalogue
Country Reports
- Traditional Toys and Games in Argentina | Jun 2018
- Traditional Toys and Games in Australia | Jun 2018
- Traditional Toys and Games in Brazil | Jun 2018
- Traditional Toys and Games in Canada | Jun 2018
- Traditional Toys and Games in China | Jun 2018
- Traditional Toys and Games in France | Jun 2018
- Traditional Toys and Games in Germany | Jun 2018
- Traditional Toys and Games in Hong Kong, China | Jun 2018
- Traditional Toys and Games in India | Jun 2018
- Traditional Toys and Games in Indonesia | Jun 2018
- Traditional Toys and Games in Italy | Jun 2018
- Traditional Toys and Games in Japan | Jun 2018
- Traditional Toys and Games in Malaysia | Jun 2018
- Traditional Toys and Games in Mexico | Jun 2018
- Traditional Toys and Games in Poland | Jun 2018
- Traditional Toys and Games in Russia | Jun 2018
- Traditional Toys and Games in Singapore | Jun 2018
- Traditional Toys and Games in South Africa | Jun 2018
- Traditional Toys and Games in South Korea | Jun 2018
- Traditional Toys and Games in Spain | Jun 2018
- Traditional Toys and Games in Sweden | Jun 2018
- Traditional Toys and Games in Switzerland | Jun 2018
- Traditional Toys and Games in Taiwan | Jun 2018
- Traditional Toys and Games in Thailand | Jun 2018
- Traditional Toys and Games in the Netherlands | Jun 2018
- Traditional Toys and Games in the Philippines | Jun 2018
- Traditional Toys and Games in the United Arab Emirates | Jun 2018
- Traditional Toys and Games in the United Kingdom | Jun 2018
- Traditional Toys and Games in the US | Jun 2018
- Traditional Toys and Games in Turkey | Jun 2018
- Traditional Toys and Games in Ukraine | Jun 2018
Company Reports
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro Inc in Toys and Games | Aug 2018
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2017
- Mattel Inc in Toys and Games | Aug 2018
- Spin Master Corp in Toys and Games | Nov 2015