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Country Report

Traditional Toys and Games in

Traditional Toys and Games in Romania

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19-related home seclusion drives Romanians towards traditional toys and games to entertain their children and themselves

COVID-19 had a positive impact on sales of traditional toys and games in Romania in 2020. With numerous social restrictions, closed schools and a lot of time spent indoors, parents resorted to traditional toys and games to keep their children entertained at home.

Scientific/educational toys and games grows fastest as parents try to find ways to add to the e-schooling offer

Several traditional toys and games categories registered double-digit value growth in 2020, including construction, arts and crafts, and games and puzzles. Scientific/educational toys and games recorded the most vigorous value growth rate in 2020.

Increased media consumption in 2020 leads to a higher share of licensed traditional toys and games

Licensing continued to gain ground within traditional toys and games in 2020, especially since entertainment consumption grew even more in the context of the COVID-19 pandemic. The relatively high prices of licensed toys and games boosted overall value sales of traditional toys and games in the year.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Traditional Toys and Games in Romania?
What are the major companies Romania?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Traditional Toys and Games in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-related home seclusion drives Romanians towards traditional toys and games to entertain their children and themselves

Scientific/educational toys and games grows fastest as parents try to find ways to add to the e-schooling offer

Increased media consumption in 2020 leads to a higher share of licensed traditional toys and games

RECOVERY AND OPPORTUNITIES

Continued growth forecast for traditional toys and games as Romanians are likely to keep socialising mainly at home in small groups

Improved logistics set to benefit e-commerce sales of traditional toys and games

Licences will continue to draw increasing attention to traditional toys and games

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020
Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

Megatrends

Country Report

Traditional Toys and Games in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19-related home seclusion drives Romanians towards traditional toys and games to entertain their children and themselves

Scientific/educational toys and games grows fastest as parents try to find ways to add to the e-schooling offer

Increased media consumption in 2020 leads to a higher share of licensed traditional toys and games

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Traditional Toys and Games in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-related home seclusion drives Romanians towards traditional toys and games to entertain their children and themselves

Scientific/educational toys and games grows fastest as parents try to find ways to add to the e-schooling offer

Increased media consumption in 2020 leads to a higher share of licensed traditional toys and games

RECOVERY AND OPPORTUNITIES

Continued growth forecast for traditional toys and games as Romanians are likely to keep socialising mainly at home in small groups

Improved logistics set to benefit e-commerce sales of traditional toys and games

Licences will continue to draw increasing attention to traditional toys and games

CATEGORY DATA

Toys and Games in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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