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Learn moreJun 2019
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Aggressive advertising campaigns of the major international licenses and their extensive presence in various media channels have a positive impact on the sales of traditional toys because Romanian children are highly exposed to media outlets. Not only the high level of exposure, but also the more frequent product development has supported the growth of traditional toys.
The Romanian consumer is more sophisticated and educated and is making more informed decisions by paying extra attention to product specifications. New parents are highly concerned about their children’s safety and opt for more ecological products.
The newer generations of children are more easily distracted and capturing their attention or interest may be challenging. The more a traditional toy appeals to child’s intellectual interest, the higher its popularity.
In 2018 LEGO Romania consolidated its leading position. The company benefited from its well-conceived advertisement campaigns as well as from external events that boosted its sales at the end of 2018 and in the beginning of 2019.
Private label toys were developing further in 2018. One of the main retailers, Kaufland, is launching its own traditional toys private label, Kidland.
Innovative ideas are of paramount importance in a competitive environment. Toys borrowing is a new concept which is starting to gain popularity in Romania due to fast-changing trends and new product development.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Traditional Toys and Games industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.