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Country Report

Traditional Toys and Games in

Traditional Toys and Games in China

16 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy growth for traditional toys and games

The National Bureau of Statistics of China states that 17.2 million births were recorded nationwide in 2017, a decline of 630,000 on 2016.

Intelligence explorer function toys on the rise

Chinese consumers favour intelligence explorer function toys. In 2017, construction toys remained the standout category in traditional toys and games.

Traditional toys and games stores upgrade

Traditional toys and games stores steadily gained retail value share over the review period, including 2017, by developing new-style stores that optimise the shopping experience. Hamleys, which has opened its largest store worldwide in Beijing, aims to establish it as a “lifestyle centre store”, rather than simply a toy shop, with the goal of “bringing toys to life”.

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

As licensing plays an essential role in driving sales of traditional toys and games, large-scale manufacturers continued to launch cartoon series and films to attract consumers’ attention to their toys. Alpha Group, one of the leading players in traditional toys and games, is famous for introducing toys based on its popular animated series.

More emphasis on experiential services

To strengthen brand awareness and boost sales, manufacturers are providing experiential services based on strong licenses, covering amusement parks, restaurants and hotels. For example, in 2017, Alpha Group built its first indoor amusement park in Guangzhou, as well as a themed hotel in Shanghai in partnership with Home Inn, where its franchises, such as Super Wings and The Balala Little Magic Fairy, are featured.

International players partner local giants to win over local consumers

To overcome cultural barriers and expand their business in China, international players are seeking collaboration with local companies. LEGO Trading (Beijing) has formed a partnership with tech giant Tencent Games to explore licensed games and create a social network and a “video zone” for children on Tencent Games’ video streaming platform, as well further develop LEGO Boost.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Traditional Toys and Games in China?
What are the major companies China?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Traditional Toys and Games in China - Category analysis

HEADLINES

PROSPECTS

Healthy growth for traditional toys and games

Intelligence explorer function toys on the rise

Traditional toys and games stores upgrade

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

More emphasis on experiential services

International players partner local giants to win over local consumers

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Toys and Games in China - Industry Overview

EXECUTIVE SUMMARY

High value sales growth for toys and games

More emphasis on intelligence explorer function

Domestic players continue to lead

Physical retailers try to revive with store upgrades

Strong value growth is expected over the forecast period

MARKET DATA

Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Traditional Toys and Games in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy growth for traditional toys and games

Intelligence explorer function toys on the rise

Traditional toys and games stores upgrade

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

More emphasis on experiential services

International players partner local giants to win over local consumers

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Traditional Toys and Games in China - Category analysis

HEADLINES

PROSPECTS

Healthy growth for traditional toys and games

Intelligence explorer function toys on the rise

Traditional toys and games stores upgrade

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

More emphasis on experiential services

International players partner local giants to win over local consumers

CATEGORY DATA

Toys and Games in China - Industry Overview

EXECUTIVE SUMMARY

High value sales growth for toys and games

More emphasis on intelligence explorer function

Domestic players continue to lead

Physical retailers try to revive with store upgrades

Strong value growth is expected over the forecast period

MARKET DATA

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