Switzerland's traditional toys and games industry is expected to see a resurgence of old popular toys, games, and themes over the forecast period. The Kidult industry, where adults buy toys and games for themselves or relive their childhood memories with their children, will gain further traction.
Sustainability is expected to grow in importance in the industry across the forecast period. Traditional toys and games will increasingly be made with environmentally friendly materials, and Swiss consumers will have growing environmental concerns, leading to a shift away from plastics.
E-commerce as a distribution channel will remain dominant for traditional toys and games, with consumers valuing its convenience, wide product selection, and competitive pricing. Manufacturers will increasingly explore ways to integrate physical and digital experiences.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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