There is growing demand for blind collectibles, especially LOL Surprise! (MGA Entertainment Inc), Hatchimals (Spin Master International Sarl) and Squishies (Brainseed Factory), which mostly target those under 13 years old. Big manufacturers are also offering their own versions of collectibles, such as LEGO Schweiz, Mattel AG and Hasbro Inc, to capitalise on this rising trend.
Online sales of traditional toys and games continue to increase and the internet retailing channel is thus expected to grow its share of the category over the forecast period as digitalisation strengthens. Internet retailing increased its value share by a percentage point in 2018 over 2017 and is rising at the expense of leading channel traditional toys and games stores.
In Switzerland, the birth rate has remained steady since 2013. A continually growing population due to increased immigration has also contributed to sales growth in toys and games.
Toys “R” Us’s bankruptcy in the US led to 10 of its stores in Switzerland being bought by Smyths Toys HQ UC, which has subsequently become one of the biggest toy retailers in the country. Although some big traditional toys and games manufacturers such as LEGO Schweiz and Hasbro Schweiz AG suffered from the bankruptcy, they remain optimistic for the forecast period.
The construction category is seeing growing demand for GraviTrax (Ravensburger AG). GraviTrax is an interactive track system in which consumers, both children and adults, can design and build their own marble runs and experiment with gravity, magnetism and kinetics to propel the marble to the finish.
In Switzerland traditional toys and games remains dominated by multinational companies that offer a wide range of brands. The top four players in overall traditional toys and games in 2018 were all multinationals.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Traditional Toys and Games industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Traditional Toys and Games in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Toys and Games market research database.